2007to

2012

Barnsley Premier Leisure

Pantone: 548 c - C100 M24 Y0 K64 Pantone: 382 c - C29 M0 Y100 K0

Pantone: 548 c - C100 M24 Y0 K64 Pantone: 506 c - C45 M100 Y100 K15

White Pantone: 382 c - C29 M0 Y100 K0

NegativeWhite & Black

Positive - Black & White

All Black Greyscale - Black & White

Rotis Sans Serif 65Bold18pt +20 Kerning

Strategic Plan

2

INTRODUCTION 4

MISSION STATEMENT 9

VISION 9

OUR STRATEGIC AIMS 10

IMPROVING OUR SERVICE 12

ENCOURAGING HEALTH AND WELL-BEING 14

ENGAGING WITH LOCAL COMMUNITIES 16

ENGAGING WITH YOUNG PEOPLE 18

DEVELOPING OUR BUSINESS 20

DEVELOPING OUR PEOPLE 22

MANAGING OUR ENVIRONMENT 24

CONCLUSION 26

RESOURCE SECTION 26

BOARD STRUCTURE 27

LEISURE FACILITIES 27

ContentsWorking togetherto enrich livesthrough enjoyablesport and leisurechoices for all

Our mission

Con

tent

s

Welcome to Barnsley Premier Leisure’sStrategic Plan for 2007 to 2012. Rather thansimply refreshing what has gone before, wehave taken a ‘blank piece of paper’ approachto its formulation. We have sought to ensurethat it meets both the needs of our localcommunities and those of our own organisation.In its preparation, we have taken care to makeit fit for purpose for the period of time itrepresents, and have made sure we are clearabout our purpose.

In producing this strategic plan we haveundertaken a number of important tasks,some of which are noted below.

We have:

invested time in reviewing our previous planand evaluating our performance against ittaken note of central government plansconcerning health, well-being, sport andphysical activitytaken note of other national organisations’plans for raising participation in sport andphysical activity such as Sport Englandevaluated recent research on participation inphysical activity, namely the Sport EnglandActive People surveytaken note of regional and local plans from awide range of organisations such as SouthYorkshire Sport, Barnsley Primary Care Trust,One Barnsley (the Local StrategicPartnership) and its delivery partnerships,

Barnsley Metropolitan Borough Council andBarnsley Children and Young People’sStrategic Partnershiprecognised the valuable work already beingundertaken by a significant number of othergroups and bodies whom we would regard asour partners and stakeholders

For those readers unfamiliar with thestructure of our organisation, it is importantto note that Barnsley Premier Leisure is anot-for-profit social enterprise and aregistered charity. We generate the majorityof our income through fees and charges(which account for 86% of our turnover*) andreceive support from Barnsley MetropolitanBorough Council (which accounts for 14% ofour turnover*). We are a charitable companyestablished in July 1999 and limited byguarantee. We seek at all times to provideaffordable, value for money facilities andactivities for sport, recreation and leisure forthe benefit of the population of Barnsley andits surrounding areas and this continues to bereflected in our new Mission Statement (page 9).

The charitable company, also referred to as aLeisure Trust, wholly owns a trading companywhich operates those more commercialelements of our business such as corporatehospitality, food and beverages. It is imperativethat the trading company operates effectivelyas any surplus it generates is covenanted to

Introduction

54

the charitable company so that we may fulfilour charitable objects. This new StrategicPlan has been designed to apply equally toboth our charitable and trading activities.

We operate a diverse mix of sports and leisurefacilities across Barnsley which range fromsmall community recreation centres tomulti-use leisure centres, to the regionalfacility at the central Metrodome LeisureComplex. We are an inclusive organisation inall ways and strive to ensure equality ofopportunity for all sectors of our localcommunities so that everyone may enjoy thebenefits of participating in sport and leisureactivities.

We recognise, as we move forward, thatgreater focus has to be given to improving ourperformance, both commercially and inservice delivery. We will be innovative andconsultative when exploring new opportunitiesand ensure that our organisation is seen asan excellent investment for all sources offunding. With proper access to externalfunding and targeted re-investment ofsurpluses generated from our tradingactivities, we are confident we will successfullydeliver our new strategy.

Our organisation operates through a Board ofvoluntary Trustees who have played a full partin the development of the new strategic plan,

particularly to ensure that ourcharitable purpose continues to bedischarged effectively. The Trusteesbring a vast range of experience andexpertise to bear, and at the time ofwriting, these include competencies inHealth, Voluntary and CommunitySector, South Yorkshire Police, BarnsleyCollege, legal and accountancy, privateenterprise and local government. As weadvance the new strategic plan, wewill continue to encourage diversity in themembership of the Board.

We have recognised the significantcontribution that we, as an organisation, canprovide our local communities throughinvolvement in sport and leisure.

These include:

Helping improve the health and well-being ofour communitiesHelping improve the quality of life for ourlocal communities from children and youngpeople to adults and our ageing populationContributing to the regeneration and renewalof our communitiesHelping raise educational standards in ourschools through sports participationEncouraging a lifelong learning approachthrough our training courses and employeedevelopmentContributing to tackling crime and disorderthrough the provision of diversionary activities

Intr

oduc

tion

Helping protect our environment frompollution and waste

In recognition of this, we have made sure thatthese contributions continue to be includedwithin our strategy. Our strategic aims, whichare explained from page 12, define our focusfor the next five years. For each aim we haveprovided an objective so the purpose of eachis clear and easy to understand. We have thenlisted the key actions that we need to achievein order to meet each of the aims.

In publishing this strategic plan we arerecognising and responding to the need fortransparency and accountability to ourcustomers, partners and staff. We welcomeany feedback on the document and undertaketo consider any contributions received as partof the arrangements in place for periodicmonitoring and review of organisationalperformance against the strategic plan.

James StarbuckChief Executive

Patrick CryneChair of Barnsley Premier Leisure

Geoff BrayChair of Barnsley Premier Leisure TradingLimited

6

Intr

oduc

tion

* based on financial return for 2005/2006

Working together to enrich lives through enjoyable sport and leisure choices for all

Mission statement

To be the destination of choice - by delivering innovative, value for money leisure opportunities for all with outstanding customer service

To be the provider of choice - by successfully managing and continuously improving leisure facilities and sporting opportunities for all

To be the employer of choice - by providing inspiring leadership and clear direction with the opportunity to make a real contribution to our work alongside highly motivated colleagues

Vision statement

Mis

sion

& V

isio

n st

atem

ents

10

Stra

tegi

c ai

ms

Improving our service

Encouraging health and well-being

Engaging with local communities

Engaging withyoung people

Developing our business

Developing our people

Managing our environment

Our strategic aims

12

OBJECTIVE:Barnsley Premier Leisure willachieve continuous improvementin the operation of the LeisureTrust and Trading Companyand in the provision of sportingand leisure opportunities

1: Improving our service

KEY ACTIONS:We will:

make certain that effective service planningis part of our culture

work within an effective performancemanagement framework

use Information Technology to aid servicedelivery and service improvement

ensure that effective health and safety andrisk management practices are in placethroughout the organisation

assure effective governance of the companythrough the Trust and Trading CompanyBoards and with reference to best practiceguidance from the Charities Commission and Companies House

continue to ensure that Trusteerepresentation reflects our need to be both a social and commercial organisation

continuously improve the quality of facilitiesand services available to our customers

promote recognition of the MetrodomeLeisure Complex as a regional centre forSport and Leisure

regularly consult with our customers andpotential customers about existing andfuture facilities and services and adopt a positive approach to feedback receivedfrom customers

1: Im

prov

ing

our

serv

ice

14

OBJECTIVE:Barnsley Premier Leisure will contribute to improving the health and well-being of our local communities throughproviding opportunities toincrease levels of physicalactivity and the promotion ofhealthy lifestyles

KEY ACTIONS:We will:

help improve the health and well-being of our children, young people and adultsthrough increased levels of physical activityand the promotion of healthy lifestyles

work closely with other organisations, such as the Local Authority and PrimaryCare Trust, in order to maximise our existing contribution to, and create newopportunities for, improving the health of our local communities

increase public awareness of the value ofphysical activity and the opportunities weprovide to participate

encourage employers in Barnsley to engageand motivate staff to be more active, both in and out of the workplace

contribute to the work of the Fit for theFuture delivery partnership (part of OneBarnsley) to promote the benefits of anactive lifestyle and provide opportunities to participate in sport and physical activity

2: Encouraging health and well-being

2: E

ncou

ragi

ng h

ealth

and

wel

l-be

ing

16

OBJECTIVE:Barnsley Premier Leisure willhelp ensure that involvementin sport and leisure makes afull contribution to improvingthe quality of life in localcommunities

KEY ACTIONS:We will:

increase the levels of participation of adultsand older people in sport and leisure activities

improve access to our services forcustomers with a disability in order to fulfilour section 5 agreement with the DisabilityRights Commission

support the development of coaches andvolunteers to increase the number ofopportunities to participate in sport andleisure activity

work in partnership with all sectors of thecommunity to promote and maintaincommunity use of leisure centres

demonstrate and promote recognition thatour leisure centres are successful indeveloping strong, sustainable and vibrantlocal communities

ensure that our sport and leisure provisioncaters for the needs and aids thedevelopment of our local communities

ensure equality of opportunity for all sectorsof our local communities to participate insport and leisure activities and workproactively in partnership with others toremove barriers to participation fordisadvantaged groups

work to ensure that all our customers aretreated in a fair and equitable manner andthat positive steps are taken to tacklediscrimination and promote equality

contribute to the work of the CulturalConsortium to develop and promote culturalactivity opportunities

contribute to the work of the localcommunity sport network to provideopportunities to participate in sport andphysical activity

3: Engaging with local communities

3: E

ngag

ing

with

loca

l com

mun

ities

18

OBJECTIVE:Barnsley Premier Leisure will help improve the quality oflife for children, young peopleand their families throughsustainable involvement insport and leisure

4: Engaging with young people

KEY ACTIONS:We will:

increase the participation of young people ofall abilities in sport and leisure activities

support schools in raising standards throughincreasing sport and leisure opportunitiesand developing strong school / leisurecentre links

ensure that our sport and leisure provision caters for the needs and aids the development of young people

forge strong partnerships and work closely with other organisations, such as the Local Authority, in order to maximise the contribution we can make to the fiveoutcomes of Every Child Matters (BeHealthy, Stay Safe, Enjoy & Achieve, Make a Positive Contribution, Achieve EconomicWell-being)

help improve the health and well-being ofour children and young people throughincreased levels of physical activity and thepromotion of healthy lifestyles

contribute to the reduction of crime anddisorder in our communities by providingdiversionary activities for those at risk ofoffending and creating new opportunities,where possible, through partnership with the Police and the Local Authority

4: E

ngag

ing

wit

h yo

ung

peop

le

20

OBJECTIVE:Barnsley Premier Leisure will focus on developingexisting and new businessopportunities in order that wecan afford to fulfil our strategicand charitable objectives

KEY ACTIONS:We will:

work in partnership with other providers andorganisations to maximise the opportunityfor us to enhance our sport and leisureprovision through external funding

work with the Local Authority to identify acomprehensive capital investment strategyfor the maintenance and continuedenhancement of our leisure centres, takinginto consideration the Building Schools forthe Future programme

position ourselves to maximise businessdevelopment initiatives by ensuring we havesufficient capacity within our structures

review and continually improve and enhanceour Information Technology infrastructure toimprove our effectiveness and meet theneeds of our customers

set and meet financial targets in order thatwe can continue to invest in our facilities and services

maximise the return from commercialopportunities so that we are in a position tofulfil our charitable objects

develop a business that balances successfulfinancial performance with adding value and improving opportunities for the moredisadvantaged sectors within our localcommunities

regularly review our business environmentso that we can continue to operate in aflexible and proactive way, ensuring weremain competitive and meet the needs ofthe company and our customers

regularly review this strategy to ensure wekeep abreast of, and are able to evaluate,emerging leisure trends and opportunitiesfor diversification

5: Developing our business

5: D

evel

opin

g ou

r bu

sine

ss

22

OBJECTIVE:Barnsley Premier Leisure will provide an environmentwhere employees are fullyengaged in the operation anddevelopment of our businessand where opportunities areprovided for them to realisetheir full potential

KEY ACTIONS:We will:

fully engage employees with the development of the business throughinvolvement in the service planning processand personal reviews

equip all our employees with the appropriateknowledge, skills and motivation to enablethem to fully contribute to the business andour services

ensure the health, safety and welfare of all our employees in accordance with ourlegal obligations

continue to commit to the principles of theInvestors in People Standard by recognisingthe potential of all employees and theircontributions

ensure that all our employees are treated in a fair and equitable manner and that positivesteps are taken to tackle discrimination andpromote equality

provide effective forums and structures forcommunication throughout the company sothat employees at all levels are informed and can contribute to the business

6: Developing our people

6: D

evel

opin

g ou

r pe

ople

24

OBJECTIVE:Barnsley Premier Leisure will adopt good environmentalpractices in the course of ourbusiness, using resources andenergy as efficiently aspossible

7: Managing our environment

KEY ACTIONS:We will:

adopt policies and conservation measures to reduce our consumption of energy andresources so that they are used in anefficient manner

promote the efficient use of energy andresources to both staff and customers

measure and control our consumption ofenergy and water so that we can determinehow effective our conservation measures are

locally procure products and services,wherever practical, from companies andsuppliers that have a demonstrablecommitment to protecting the environment

use recyclable products, wherever practical,to limit the impact of our services on thelocal environment

7: M

anag

ing

our

envi

ronm

ent

26

Barnsley Premier Leisure

Patrick Cryne ChairPauline Acklam MBE Vice-chairGeoff BrayBarrie BettonRobin CaulfieldJohn ClarkRichard JonesAlan MethleyVal MillsCouncillor Margaret MorganJeffrey PickeringIan Taylor

Tony Conway Employee RepresentativeDavid Gibson Company Secretary

Board structureConclusion

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We recognise that we will only fulfil our potential as a charitable company by working inpartnership with a wide range of organisations and are always willing to discuss newpartnerships where there are areas of commonality.

We hope this document makes it clear to see the value that Barnsley Premier Leisure can addto Barnsley and its surrounding areas and we would welcome your comments, particularly ifyou feel there is an opportunity for us to work with an organisation or group that yourepresent.

Should you wish to discuss further any of the content of this Strategic Plan then please contact,in the first instance, our Marketing and Communications Section on 01226 738 666 or emailenquiries@bpl.org.uk

Resource section

Barnsley Premier Leisurewww.bpl.org.ukBarnsley Metropolitan Borough Councilwww.barnsley.gov.ukOne Barnsleywww.onebarnsley.comFit for the Futurewww.barnsleyfit4thefuture.co.uk

Barnsley PCTwww.barnsleypct.nhs.ukBarnsley Hospital Foundation Trustwww.bhnft.nhs.uk

Sport Englandwww.sportengland.orgSouth Yorkshire Sportwww.sysport.co.ukInstitute for Sport Parks and Leisurewww.ispal.org.ukSporta, representing Cultural & LeisureTrustswww.sporta.org

The list below includes websites which we feel are most useful for finding out more about thecontribution that sport and physical activity can make to our local communities. There are alsolinks to our key stakeholder’s websites and to the government departments that have an impacton the area in which we work.

Charities Commissionwww.charity-commission.gov.ukNational Council for Voluntary Organisationswww.ncvo-vol.org.ukDisability Rights Commissionwww.drc.org.uk

Department for Culture Media and Sportwww.culture.gov.ukDepartment for Education and Skillswww.dfes.gov.ukDepartment of Healthwww.doh.gov.ukDepartment for Communities and Local Governmentwww.communities.gov.uk

The Metrodome Leisure ComplexQueens Ground, Queens RoadBarnsley S71 1ANTel: 01226 730060

Dorothy Hyman StadiumSnydale Road, CudworthBarnsley S72 8LHTel: 01226 710736

Penistone Leisure CentreThurlstone Road, PenistoneSheffield S36 6EFTel: 01226 766025

Hillies Pavilion Golf ClubWentworth View, WombwellBarnsley S73 0LATel: 01226 754433

Dearneside Leisure CentreGoldthorpe Road, GoldthorpeRotherham S63 9ENTel: 01709 880040

Hoyland Leisure CentreWest Street, HoylandBarnsley S74 9EHTel: 01226 744063

Royston Leisure CentreStation Road, RoystonBarnsley S71 4EQTel: 01226 722991

Wombwell Swimming PoolHough Lane, WombwellBarnsley S73 0DPTel: 01226 753896

Royston Civic HallStation Road, RoystonBarnsley S71 4EQTel: 01226 722905

Athersley Leisure CentreNewstead Road, Athersley NorthBarnsley S71 3NATel: 01226 299907

Barnsley Premier Leisure Trading Limited

Geoff Bray ChairBarrie BettonJohn ClarkRichard JonesNigel Webber

David Gibson Company Secretary

Leisure facilities

Barnsley Premier Leisureis a Charitable Company Limited by Guarantee

Registered Charity No. 1076681

Company Registration No. 3790143

Registered in England

Head Office:

Queens Ground, Queens Road, Barnsley S71 1AN

Tel: 01226 730060 Fax: 01226 207544

www.bpl.org.uk

Barnsley Premier Leisure Trading LimitedCompany Registration No. 3779648

Registered in England

Head Office:

Queens Ground, Queens Road, Barnsley S71 1AN

Tel: 01226 730060 Fax: 01226 207544

www.bpl.org.uk

ÒWorking together to enrich lives through enjoyable sport and leisure choices for allÓ