Strategic Plan 2019 to 2021Leader of the Massage & Myotherapy Profession

To lead and support our diverse membership towards excellence in practice

Key strategies 2019-2021

Strategy 1 Positioning for the Future – your spaceStrategy 2 Building Strategic Relationships for the futureStrategy 3 Develop Learning Markets

2019-2021 Strategic ThemesStrategy 1: Positioning

Goal: Develop strategic messaging within health sector, building referral pathways and member engagement.

Pillars:

Diversify Income

Technology

CybersecurityStrategy 2: Building

Goal: Building key stakeholder relations, identify gaps, capitalise and leverage on research

Strategy 3: Learning

Goal: Identify and develop learning markets to enhance CPE, to increase revenue.

Aims: Lead Support Excellence in practice

• Market Certification to Members and profession at large

• Strategic Positioning Messages around professional therapists

• Increase Membership Engagement

• Retention of Private Health Rebate

Strategy 1

• Gap analysis of key stakeholder relations already in place and plan growth

• Capitalise and leverage on our research relationshipsStrategy 2

2019 Plan

• Build stronger referral pathways for public, members and other health practitioners to increase members standing and client base.

Strategy 1

• Identify and develop new learning markets to enhance CPE, increase offerings to members both complimentary and purchased.

Strategy 3

2020 Plan

2021 Plan

Consolidate Measure Evaluate Report

3

2 1

Success Measures

800 therapists certified by mid 2021 Increased member engagement Higher profile for members with a

range of stakeholders Respected HF relationships CPE revenue up 25% + to mitigate

against membership fee increases.

Report to members via journal each quarter on developments and achievements