Strategic motives 2
10
STRATEGIC MOTIVES Juan Felipe Rojas Camila Castaño
Transcript of Strategic motives 2
STRATEGIC MOTIVES
Juan Felipe RojasCamila Castaño
Maintain or
enhance
HYMER
Both Caves and Dunning
Why firms start production abroad
Beginning on the market
“cross subsidization”
Firms
downstream upstream
Exploit the brand
Conclutions