Strategic motives 2

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STRATEGIC MOTIVES Juan Felipe Rojas Camila Castaño

Transcript of Strategic motives 2

Page 1: Strategic motives 2

STRATEGIC MOTIVES

Juan Felipe RojasCamila Castaño

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Maintain or

enhance

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HYMER

Both Caves and Dunning

Why firms start production abroad

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Beginning on the market

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“cross subsidization”

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Firms

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downstream upstream

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Exploit the brand

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Conclutions