Strategic Marketing Management
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Transcript of Strategic Marketing Management
• Internal / External Analysis
• Direct / Indirect Competitors
• Market Analysis
• Strategic Competitiveness
A joyous occasion of Eid Spicy food that everybody loves in Pakistan
Handicrafts done by Pakistanis
Fashion Industry in Pakistan Flourishing day by day
Leading Retailers operating
World’s Leading Apparel Brand in
Pakistan
Local Brand Penetrating exceptionally
Area: 796,095 sq km (land: 770,875 sq km and water: 25,220 sq km)Official Language: English, Urdu
All About PakistanAll About Pakistan
Source: https://www.tradingeconomics.com
Key Macro Economic Indicators FY13
GDP Growth 3.60%
Exports - US$ Billion 24.50
Population (Million) 180 Million
Dimensions
Exchange Rate 1 USD == PKR PKR:98
Average Wages US$:102
Textile contribution in total exports60%
Employment contribution to total workforce 38%
Weakness
Benefits More than 600 kinds of goods could be exported duty free after receiving this status. 96% of products exported to the EU/UK by Pakistan will enjoy duty free access.
Only the second country in the entire South and South East Asian region to have duty free access to European Union.
Competitors in the Textile & Clothing sector have no duty free access as well as no preferential access.
Duty elimination for approx. 9% (varying in different product lines)
GSP Plus status awarded for 10 years..
World Trade Share
China, 24%
Hong Kong, 9%
Italy, 7%Taiwan, 2%
Pakistan, 2%Mexico, 2%
Indonesia, 2%
Other, 27%
Germany, 6%
Turkey, 4%Belgium, 3%
France, 3%
United States, 4%
India, 3%
Korea, Republic of, 3%
Direct Competitors: 1)China
2) Bangladesh
3)India
The above direct competitors of Pakistan in textiles are due to the low labor wages, political instability, uninterrupted power supply. Other factors such as efficiency, low cost of doing business and modernized machineries
Entry and Exit barriers a) Legal environment and Incentive from government in textile industry b) Energy crises
Level of competition a) Internal -national stage the level of competition is high because textile industry needs huge investment b) External - international level industry is facing competition from other developing countries like
Bangladesh, India
Bargaining Power of Buyers Bargaining power of buyer is very high because of increasing number of suppliers throughout the globe, there
are many options available to place orders
Bargaining Power of Suppliers Bargaining power of supplier is very low because of number of suppliers which are producing similar products
Threat of Substitute In textile industry threat of substitute is low because people don’t have any option to purchase another product to
satisfy their need.
Porter’s Five forces
LOW
MEDIUM
HIGH
Entry & Exit barrier
Level of competition
Bargaining power of buyers
Bargaining power of suppliers
Threat Of Substitute
Potential Competitors: 1)Vietnam
2)Indonesia
3)Jordan
4)Taiwan
Source: http://www.tdap.gov.pk/
Total $24.46 Bln
Source: www.trademap.org
Track suits, ski suits and swimwear; other garments
$2.3 Bln 6%
Men's singlet, briefs, pyjamas, Sleep wears, bathrobes etc
Men's Trousers, Denim & Non Denim Bottom, Shorts & Jackets.
Women's Bottoms, Skirts, Shorts Dresses & Jackets.
Gloves, mittens and mitts
0%$0.15 Bln 21%
$3.9 Bln 2%-4%$0.07 Bln 6%
$0.88 Bln 3%-9% $0.01 Bln 25%
$0.04 Bln 3%-7% $0.12 Bln 27%
$0.4 Bln 4%-21% $0.01 Bln -5%
UK IMPORTS FROM WORLD
UK IMPORTS FROM
PAKISTAN
PAK SHAREYOY YOY
Source: www.trademap.org
Panty hose, tights & other hosiery.
$0.6 Bln 8%
T-shirts, singlets and other vests
Men's shirts.
Men's Trousers, Shorts, Pullovers & Hooded Jackets,
Women's Trousers, Shorts, Skirts, dresses, etc.
2% $0.50 Bln 3%
$0.03 Bln 7%0% $0.22 Bln 3%
$2.5 Bln 2%-4% $0.47 Bln -7%
$0.7 Bn 3%-5% $0.21 Bln 25%
$1.5 Bln 1%0% $0.01 Bln 22%
UK IMPORTS FROM WORLD
UK IMPORTS FROM
PAKISTAN
PAK SHAREYOY YOY
Source: www.trademap.org
Knit TopsCVC 338/339
BottomsCVC 347/348
UnderwearCVC 352
JacketsCVC 334 / 335
HosieryCVC 332
5 / 15
GLOBALRANKING
7 / 6
12
2 / 9
4
Others
$ 747
$13,187
$13,006
$ 1,969
TOTALUS IMPORTS
$11,790
$ 70
$ 95
$ 453
$ 510
$ 92
$ 148
$ 2,168
“PAKSHARE”
4%
3%
3%
5%
13%
1%
US IMPORTS FROM PAKISTAN
Countries Textile Apparel Total
Pakistan 7.47 3.91 11.38
China 48.68 95.39 144.07
India 9.33 10.19 19.52
Bangaladesh 0.23 7.18 7.41
Veitnam 0.63 4.9 5.53
Indonesia 3.6 5.7 9.3
0
20
40
60
80
100
120
CountriesV
alu
e in
bill
ion
US
$
Textile
Apparel
• Focus On Value Addition• Technology Up-gradation & Capacity Building• Human Resources Development• Removal of Energy Crisis• Exploration of new Export Markets • Reducing the cost of doing Business in Pakistan• Improvement in productivity• Awareness of International Quality Standards• Introducing concept of on-the- job-training• Introducing efficient management techniques• Collaborating with buyers on forecasting and inventory management
Thank You !