Strategic global user experience
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Transcript of Strategic global user experience
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Sushmita DuttGlobal User Experience Presentation: 08/14/2012
www.novel-ebiz.com
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Content:
- What is Strategic Global Experience- What is User Interface- The key terms: User Experience, User Interface, User Interaction- Strategic User Experience Examples- Strategic User Experience - Local- Strategic User Experience - Global- Strategic User Experience - Global Imageries- Strategic User Experience - User driven Global Settings- Strategic User Experience in a nutshell- Strategic User Experience Goals- Strategic User Experience Goals in Global Context- Strategic User Experience - The Ultimate Goal
Author: Sushmita Dutt - Global User Experience Presentation: 08/14/2012 1©
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Strategic User Experience is a planned process to deliver User Interface over a technology platform to accomplish desired user tasks. Tasks related to global perspective
are Strategic Global User Experience.
What is Strategic Global User Experience
Author: Sushmita Dutt - Global User Experience Presentation: 08/14/2012 © 2
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• Any surface a person interacts with is a User Interface
• In technology terms, User Interface is defined as – the way a person interacts with a computer or any electronic device to experience a desired task
What is User Interface ?
©Author: Sushmita Dutt - Global User Experience Presentation: 08/14/2012 3©
Device Web Gadget Mobile Touch-screen
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• User Experience
• User Interface
• User Interaction
So, the key terms are:
©Author: Sushmita Dutt - Global User Experience Presentation: 08/14/2012 4©
Where does Strategy
fit in here ?
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A Strategic User Experience Case: Screen 1
©Author: Sushmita Dutt - Global User Experience Presentation: 08/14/2012 5 ©
Courtesy: Netflix promotion on Web
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A Strategic User Experience Case: Screen 2
©Author: Sushmita Dutt - Global User Experience Presentation: 08/14/2012 6©
Courtesy: Netflix promotion on Web
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A Strategic User Experience Case: Screen 3
©Author: Sushmita Dutt - Global User Experience Presentation: 08/14/2012 7©
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StrategicUser
Experience
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A Strategic User Experience Case: Screen 4
©Author: Sushmita Dutt - Global User Experience Presentation: 08/14/2012 8©
Courtesy: Google Doodles celebrating Olympics 2012
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A Strategic User Experience Case: Screen 5
©Author: Sushmita Dutt - Global User Experience Presentation: 08/14/2012 9©
Courtesy: Google Doodles celebrating Olympics 2012
Google Doodles are created for Global
Environment delivering meaningfully satisfied
Global User Experience through easily
recognizable interactive imageries
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A Strategic User Experience Case: Local
©Author: Sushmita Dutt - Global User Experience Presentation: 08/14/2012 10©
Courtesy: Marketplace.com
Personalized, User-Centric Tasks
strategically positioned for a local
market home buying
user experience
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A Strategic User Experience Case: Global
©Author: Sushmita Dutt - Global User Experience Presentation: 08/14/2012 11©
Country/Region/Language
Selection from any place is
A Global User Experience
Courtesy: IBM.com
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A Strategic User Experience Case: Global
©Author: Sushmita Dutt - Global User Experience Presentation: 08/14/2012 12©
This public library user interface
promoting multi-cultural
diversity, delivers global user
experience
Courtesy: cincinnatilibrary.org/resources/
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A Strategic User Experience : Global Imageries
©Author: Sushmita Dutt - Global User Experience Presentation: 08/14/2012 13©
Imageries like these
icons relate well to
strategic global user
experience.
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A Strategic User Experience Global Settings
©Author: Sushmita Dutt - Global User Experience Presentation: 08/14/2012 14©
Many user-centric software applications and
tools help create global settings for strategically
personalized global user experience. Two
examples here : (L) A drawing tool user interface
(R) Windows customizable calendar.
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Strategic User Experience: In a nutshell
©Author: Sushmita Dutt - Global User Experience Presentation: 08/14/2012 15©
Here is something for you…
Strategically peal to experience it…
Feel good aboutthe experience…
Strategic User Experience is as simple as 4 strategically
driven messages delivered to the user …
And then talk about it …
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Strategic User Experience Goals
©Author: Sushmita Dutt - Global User Experience Presentation: 08/14/2012 16©
Build Trust
Trust co-relates to
Brand Loyalty
Brand Loyalty is a
Shared experience
over Social Network
ComplementsStrategic
Business Goal
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Strategic User Experience Goals in Global Context
©Author: Sushmita Dutt - Global User Experience Presentation: 08/14/2012 17©
Addresses Cultural Pluralism
Provides Internationalization Supports
Addresses Expanding Markets
ComplementsStrategic Business Goals for
Global Approach
Finds prospects in emerging middle class
under heavy influence of satellite television
leading to the rise of consumerism
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Strategic User Experience in Global Context
©Author: Sushmita Dutt - Global User Experience Presentation: 08/14/2012 18©
The IBM Institute for Business Value
surveyed over 3,800 consumers in six
countries and propose that today's
digital consumer needs to be served
with An Integrated Experience On
Demand.
Media and entertainment companies
have to reshape their customer value
proposition and redefine their operation
model finding new ways of developing,
distributing and monetizing their
product in order to remain competitive.
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Strategic Global User Experience: The Ultimate Goal
©Author: Sushmita Dutt - Global User Experience Presentation: 08/14/2012 19©
The Ideal Scenario:
One world. One Target. One Unified
Communication. Are we there yet?
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Sushmita DuttAssociate Director, Novel-eBiz,
Consultant: Strategic User Experience and Information Architecture for Enterprise Web, Mobile, Touch-Screen and Digital Media Applications
www.novel-ebiz.com©