Strategic Development
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Transcript of Strategic Development
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Strategic Development:Directions and Mechanisms
Chapter 11
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Learning Objectives
• Describe the general directions of business growth
• Define and know the difference between external and internal growth
• Understand mergers and acquisitions
• Understand strategic alliances
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Review: Strategic Growth Options
• Market penetration• Market development• Product development• Diversification (related and
unrelated)
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Ansoff Growth Matrix
Market Penetration
Product Development
Market Development
Diversification
Existin
g N
ewM
arkets
Existing NewProducts
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Unrelated vs. Related Development
• Unrelated development – entering a different, or new industry
• Related development – growth within the organization’s existing industry (i.e., competitive environment)
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Unrelated development
• Concentric – existing competences can be exploited in the new industry
• Conglomerated – existing competences cannot be leveraged in the new industry
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Related Development
• Vertical growth – growth within the supply chain (either backwards or forwards)
• Horizontal growth – growth in the same stage of the supply chain
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Mechanisms for Growth
• Internal (Organic) growth• External growth
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-Based on reinvestment of profits or loan capital-Lower risk than external growth-More control-Slower than external growth
-Based on merger, takeover or acquisition-Riskier than internal growth-Less control-Faster than internal growth
Internal Growth External Growth
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Mergers & Acquisitions: Introduction
• Mergers & Acquisitions are common ways companies try to grow quickly
• Unfortunately, more than 50% of mergers fail– Example: Daimler-Chrysler; AOL-Time-
Warner• Mergers & Acquisitions need to be part
of an overall strategy, otherwise they will likely fail
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Mergers & AcquisitionsMerger
A B = AB
Acquisition/Takeover
A B = A
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Strategic Tactics in M&A
• Grow market share quickly (market penetration)• Improve the use of cash on-hand• Provide additional products for existing customers
(product development)• Recruit hard to find personnel• Expand into new markets (market
development/diversification)• Gain control of brands• Access to distribution channels• Widen the organization’s product range• Gain access to new technology• Economies of scale
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Reasons for Growth: Combinations of Foreign and Domestic Chinese
Companies • The sales force of local Chinese
companies can be helpful in enlarging Asian language related-growth
• May provide a cost-effective operation center
• Price paid is relatively lower than other countries
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M&A Goal: Synergy
• Synergy – whole is greater than the parts
• Concept is easily understood by the formula 2+2=5
• Greater efficiency of the combined organization than the two organizations would have separately = synergy
• Value added = distinctive capability is exploited more effectively
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Reasons for failure
• Lack of research• Cultural incompatibility• Lack of communication• Loss of key personnel• Paying too much• Assuming growth in the target
company will always continue
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Tools for M&A Evaluation
• Comparison Matrix• Porter’s M&A Criteria
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Sample Comparison Matrix
Grow share to 51 percent in our current market
Commands 12% Commands 3% Commands 18%
Acquire 15 new engineers for customerservice
Has 12 programmers; some may be ok to move to customer service
Outsources this function. Contracts may be transferable.
Has 25 support engineers
Expand into commercial aircraft GPS
Not a participant in this market
Commands 24% of this market
Not a participant in this market
Estimated purchase price of less than $250 million
$210 million $72 million $158 million
Requirement Company A Company B Company C
Company strategy is to become the industry leader in GPS mapping software:
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Porter: 3 Criteria for Success in M&A
• Attractiveness – related to the likelihood of making above average profits
• Cost of entry – cost of the merger or acquisition, including all fees
• Competitive advantage – relates to whether synergies will be achieved between the two companies
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Examples: M&A
• Example Acquisition:– A recent report in a Chinese
newspaper rumored that Facebook is looking to acquire social networking site Zhanzhuo.com
– It would allow Facebook to enter the Chinese market in a large way, with lower risks than if Facebook developed its own local Chinese site
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Examples: M&A
• Example Merger:• In 2005, Yahoo! China and Alibaba
combined in a deal in which Yahoo! contributed its assets in exchange for 40% of the voting stock of Alibaba
• The deal gives Alibaba access to Yahoo!’s search technology, while giving Yahoo! access to e-commerce platform
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Strategic Alliances
• Strategic alliance = cooperation between two or more companies (example, Joint Venture)
• Types of strategic alliances:– Focused and complex alliances– Consortia
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Focused and Complex Alliances
• Focused alliance – cooperation on one or two stages of the value chain
• Complex alliance – cooperation over a wide range of value chain activities
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Example: Strategic Alliance
• NEW DELHI (Reuters) -- Wal-Mart Stores Inc., the world's biggest retailer, is entering India's sprawling retail market through a tie up with Bharti Enterprises Ltd., beating off a challenge from Britain's Tesco Plc.
• The joint venture will start opening stores in Asia's fourth-largest economy from 2007, and Bharti Enterprise Chairman Sunil Mittal said he expected it will have several hundred stores across the country in the next 4 to 5 years.
• Bharti did not immediately disclose financial terms of the deal, but the Financial Express daily said earlier this month that the two firms would initially invest $100 million, going up to $1.46 billion, citing industry sources.
• The Indian retail industry is estimated at about $300 billion, and is forecast to grow to $427 billion in 2010 and $637 billion in 2015, according to consultancy Technopak Advisors. But small local stores account for 97 percent of the market.
• "This joint venture is a winning combination. Wal-Mart's logistics skill and Bharti's execution capability will create a potent force in the Indian market," Gajendra Nagpal, director at Unicorn Investments.
• "Bharti already has a retail network and is a household name in telecoms, and this deal will prove its capabilities as a company with strong execution capability."
• "The joint venture with equal stakes will operate in areas where the government allows foreign investment in retail like cash-and-carry and logistics," Sunil Mittal said.
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Consortia
• Consortium – cooperation between 2 or more organizations, usually for a specific project
• Example: In 2006, a six-institute consortium led by Citigroup Inc. and China Life Insurance Group acquired 86.5% of the shares of Guangdong Development Bank for 24.3 billion yuan
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CSF’s for Successful Alliances (Brouthers)
• Complementary skills• Compatible goals• Cooperative cultures
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Disposals
• “Spin-off” – breaking a part of the organization off into a separate company
• Sale of part of the organization to another organization
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Reasons for Disposals
• Believe that the remaining organization will perform better without the disposed of part
• Belief that shareholder value will increase for both parts
• Allows an organization to get rid of an underperforming business
• Allows an organization to focus on its core business
• Allows an organization to raise funds
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Example: Spin-off• NEW YORK (Money) -- First Data Corp. hoped to enhance the
value of its financial services businesses by spinning off Western Union
• Western Union's chief business is person-to-person money transfers. By separating this consumer service from commercial businesses, First Data hoped to improve both its balance sheet and its long-term growth prospects.
• Western Union has taken on $3.5 billion of debt, leaving First Data with only $2.1 billion. That should give First Data the financial flexibility to make strategic acquisitions that enhance its services for commercial customers.
• The impact of the split on earnings growth for both companies is more complex. Longer-term, Western Union is aiming for at least 12 percent annual growth in earnings per share. But the company projects only single-digit gains for the next couple of years.
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Regulation of M&A
• EU Treaties– EU has the power to investigate M&A
involving companies located in the EU, and prohibit those that they believe will negatively affect markets and customers
• UK law – Office of Fair Trading– The Competition Commission
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Homework
• Read Chapter 11, Strategic Development: Directions and Mechanisms, pp. 210-230