Strategic Design Workshops, IXDA Munich
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Transcript of Strategic Design Workshops, IXDA Munich
Strategic designIs the application of design process to increase an organization’s innovative and competitive qualities.
It focuses on the "big picture" systemic challenges.
To deliver more complete and resilient solutions.
WorkshopA meeting at which a group of people engage in intensive discussion and activity on a particular subject or project.
Strategic design workshops
Facilitating engagement through intensive discussion and activity
to
increase an organization’s innovative and competitive qualities.
Focus on "big picture" systemic challenges.
Deliver more complete and resilient solutions.
The process
User research
1
23
Facts
ChallengesDefining & scoping
the problems
IdeasProposing solutions
Divergence ConvergenceQuantity Freedom Instinctive Childish
Imaginative
Quality Disciplined Intelectual
Adult Criticism
The tools
Attra
ctiven
ess
Effort
Do it right away
Delegate
Plan to do ASAP
Must have
Could have
Should have
Postpone
Won’t have
People love bike sharing. Being able to jump on a working bike anytime, anywhere is ultimate freedom and peace of mind. No storage or repair needs, no hassle.
However, a lot of bikes don’t seem to work as they should. The more you use the system, the worse it gets.
Bike sharing services
FactsRelevant pieces of information
#not ideas #sometimes questions
The system is not an
option for regular
commuting during
peak hours because it
takes time to find a
bike that is not
broken.
ChallengesScoping the problem in a generative format
#not ideas #always questions
How might we
support commuters
in finding a good
bike when they need
one?
How might we
support commuters
in finding and a
good bike when
they need one?
How might we
increase usage
during
commuting hours?
How might we
differentiate good
bikes from broken
ones?
Why?
What is stopping
us?
IdeasA solution to a challenge
#all sorts of them
Commuting
reservation: Bikes
can be booked 30
min in advance at
an additional small
fee.
Some take aways
• Detailed design briefing
• List of clear constraints
• Stakeholder commitment
• Knowledge for future projects