Strategic Communications: Our use of media and our new website Strategic Communications: Our use of...
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Transcript of Strategic Communications: Our use of media and our new website Strategic Communications: Our use of...
![Page 1: Strategic Communications: Our use of media and our new website Strategic Communications: Our use of media and our new website Presented by: Ben Horwitz.](https://reader035.fdocuments.net/reader035/viewer/2022062519/5697bfd21a28abf838cabce0/html5/thumbnails/1.jpg)
Strategic Communications:Our use of media and our new website
Presented by:
Ben HorwitzApril 4, 2014
![Page 2: Strategic Communications: Our use of media and our new website Strategic Communications: Our use of media and our new website Presented by: Ben Horwitz.](https://reader035.fdocuments.net/reader035/viewer/2022062519/5697bfd21a28abf838cabce0/html5/thumbnails/2.jpg)
We started our work to redesign our website with an audience analysis.
![Page 3: Strategic Communications: Our use of media and our new website Strategic Communications: Our use of media and our new website Presented by: Ben Horwitz.](https://reader035.fdocuments.net/reader035/viewer/2022062519/5697bfd21a28abf838cabce0/html5/thumbnails/3.jpg)
Our key objectives of our website include leveraging our limited resources and enabling incidental learning.
![Page 4: Strategic Communications: Our use of media and our new website Strategic Communications: Our use of media and our new website Presented by: Ben Horwitz.](https://reader035.fdocuments.net/reader035/viewer/2022062519/5697bfd21a28abf838cabce0/html5/thumbnails/4.jpg)
Our key objectives of our website include leveraging our limited resources and enabling incidental learning.
![Page 5: Strategic Communications: Our use of media and our new website Strategic Communications: Our use of media and our new website Presented by: Ben Horwitz.](https://reader035.fdocuments.net/reader035/viewer/2022062519/5697bfd21a28abf838cabce0/html5/thumbnails/5.jpg)
Our key objectives of our website include leveraging our limited resources and enabling incidental learning.
![Page 6: Strategic Communications: Our use of media and our new website Strategic Communications: Our use of media and our new website Presented by: Ben Horwitz.](https://reader035.fdocuments.net/reader035/viewer/2022062519/5697bfd21a28abf838cabce0/html5/thumbnails/6.jpg)
The website has several key functions such as providing a location for our reports.
3. Who we are
5. Credibility
1. High demand/low impact
2. High impactdata analysis
4. Media
![Page 7: Strategic Communications: Our use of media and our new website Strategic Communications: Our use of media and our new website Presented by: Ben Horwitz.](https://reader035.fdocuments.net/reader035/viewer/2022062519/5697bfd21a28abf838cabce0/html5/thumbnails/7.jpg)
Our new website leverages a lot of the work that NNIP partners are doing.
Featured reports
Go to research categoriesE-newsletter
NavigationNew brand
![Page 8: Strategic Communications: Our use of media and our new website Strategic Communications: Our use of media and our new website Presented by: Ben Horwitz.](https://reader035.fdocuments.net/reader035/viewer/2022062519/5697bfd21a28abf838cabce0/html5/thumbnails/8.jpg)
Different media outlets help reach different audiences.
![Page 9: Strategic Communications: Our use of media and our new website Strategic Communications: Our use of media and our new website Presented by: Ben Horwitz.](https://reader035.fdocuments.net/reader035/viewer/2022062519/5697bfd21a28abf838cabce0/html5/thumbnails/9.jpg)
Reporters are people too.
• Be extremely responsive for fact checking type requests.
• Media work on tight deadlines and expect and require a fast response.
• Occasional emails complementing them to strengthen the relationship.
• Be responsive, complementary, and polite.
http://toolkit.opportunityagenda.org/documents/oa_toolkit.pdf
![Page 10: Strategic Communications: Our use of media and our new website Strategic Communications: Our use of media and our new website Presented by: Ben Horwitz.](https://reader035.fdocuments.net/reader035/viewer/2022062519/5697bfd21a28abf838cabce0/html5/thumbnails/10.jpg)
We’ve also dabbled a bit into twitter.
![Page 11: Strategic Communications: Our use of media and our new website Strategic Communications: Our use of media and our new website Presented by: Ben Horwitz.](https://reader035.fdocuments.net/reader035/viewer/2022062519/5697bfd21a28abf838cabce0/html5/thumbnails/11.jpg)
Strategic Communications:Our use of media and our new website
Presented by:
Ben HorwitzApril 4, 2014