1

Strategic Assessment of the

Healthcare Industries in Key sub-

Saharan African Countries

Healthcare

M12B - 52

Published: April, 2007

Content

� Background to Study Slide 3

� Research Aims and Objectives Slide 5

� Scope of Research and Respondent Scope Slide 7

� Research Deliverables Slide 10

� Methodology followed Slide 13

� Benefits of Research Slide 15

� Frost & Sullivan Company Information and Contacts Slide 17

3

Background to Study

Background:

The healthcare industries in sub-Saharan Africa are poorly understood even by those operating on the

ground in Africa. This research service was thus conducted to provide an introduction to the status of the

healthcare industries in the key sub-Saharan African countries: South Africa, Nigeria, Kenya and Tanzania;

and to provide a top-down analysis of the pharmaceutical and medical devices sectors in each of these four

countries. In addition, the research was conducted to provide an indication of the significant opportunities for

those organisations operating within the healthcare industry; due to the high value of donor funds entering

the continent and the fact that Africa is the last untapped healthcare market.

Content

� Background to Study Slide 3

� Research Aims and Objectives Slide 5

� Scope of Research and Respondent Scope Slide 7

� Research Deliverables Slide 10

� Methodology followed Slide 13

� Benefits of Research Slide 15

� Frost & Sullivan Company Information and Contacts Slide 17

5

Market sizes and growth forecasts for the

pharmaceutical and medical devices sectors

Research Aims and Objectives

This report provides a strategic

assessment of the healthcare industry

with a focus on the pharmaceutical

and medical devices sectors in four

key Sub-Saharan African countries.

Key issues researched include:

Population, economic and healthcare

demographicsA

The healthcare regulatory environmentB

Market drivers, restraints and challenges faced in

the pharmaceutical and medical devices sectorsC

D

Key success factors within the pharmaceutical

and medical devices sectors

.

E

Content

� Background to Study Slide 3

� Research Aims and Objectives Slide 5

� Scope of Research and Respondent Scope Slide 7

� Research Deliverables Slide 10

� Methodology followed Slide 13

� Benefits of Research Slide 15

� Frost & Sullivan Company Information and Contacts Slide 17

7

Scope of Research

GEOGRAPHIC SCOPE

• South Africa

• Nigeria

• Kenya

• Tanzania

MARKET SEGMENTATION:

• Pharmaceutical

• Medical Devices

PROVIDER SEGMENTATION

• Public

• Private

Healthcare Industries in Key sub-Saharan African Countries

8

Respondent Scope

For Market Engineering research, Frost & Sullivan utilises tried and tested marketing techniques to provide

structure to the research and an easy format to compare results across different countries, markets and over

time.

This project was carried out using primary research (telephone or face-to-face interviews) and secondary

(published and online material) as the principle methods of data gathering. The focus of the interviews for this

project were primarily the respondent types outlined in the figure below.

Organisation Type Target Designations Type of Information

Pharmaceutical manufacturer

and SuppliersMarketing Managers, Sales Directors

Business Development Managers,

Operations Directors,

Market Demand Volumes, Key Competitive

Issues, Strategic Approaches, Products, Etc.

Medical Device Manufacturers

and Suppliers

Marketing Managers, Sales Directors

Business Development Managers,

Operations Directors,

Market Demand Volumes, Key Competitive

Issues, Strategic Approaches, Products, Etc.

Associations / Regulatory / Other Chairman, CEO, MD, Policy Directors,

Departmental Managers, Industry

Experts / Consultants

Industry Data, Expected Market Developments,

Supplier Information, Regulatory Environment,

Challenges to Suppliers, Import / Export Controls

Content

� Background to Study Slide 3

� Research Aims and Objectives Slide 5

� Scope of Research and Respondent Scope Slide 7

� Research Deliverables Slide 10

� Methodology followed Slide 13

� Benefits of Research Slide 15

� Frost & Sullivan Company Information and Contacts Slide 17

10

Research Deliverables 1 / 2

Through this Research Service Frost & Sullivan has delivered the following:

1) Research Summary

• Healthcare status for each country

• PESTLE Analysis for sub-Saharan Africa

• Healthcare market drivers in sub-Saharan Africa

• Healthcare market restraints in sub-Saharan Africa

• Healthcare industry market sizes

• Purchasing processes in sub-Saharan Africa

• SWOT analysis for the sub-Saharan Africa healthcare industry

• Plot of market attractiveness vs. market size

• Key success factors

Example Deliverables

11

Research Deliverables 2 / 2

Example Deliverables

Through this Research Service Frost & Sullivan has delivered the following:

An analysis of each country was carried out with each

chapter containing the following sections

• Market engineering measurements

• Country overview

• Healthcare overview

• Thorough country PESTLE analysis

• Pharmaceutical market drivers, challenges and restraints

• Medical devices market drivers challenges and restraints

• Country pharmaceutical market size and growth forecasts

• Country medical devices market size and growth forecasts

• Country specific purchasing process

• Country specific healthcare industry SWOT analysis

• Key success factors for South Africa

• Healthcare industry contact details

Content

� Background to Study Slide 3

� Research Aims and Objectives Slide 5

� Scope of Research and Respondent Scope Slide 7

� Research Deliverables Slide 10

� Methodology followed Slide 13

� Benefits of Research Slide 15

� Frost & Sullivan Company Information and Contacts Slide 17

13

Methodology Followed

This Research Service provides a strategic overview of the sub-

Saharan African Healthcare industry and follows the principle of

Frost & Sullivan's Market Engineering research methodology.

This measurement-based methodology focuses on market

measurement, analysis, forecasting, strategy development and

monitoring.

•The base year of 2006 was used for this research and a

forecast period of seven years {from 2006} until 2012 was

projected.

This study is based on thorough secondary and primary research principles. Extensive interviews were

conducted with top level management of both pharmaceutical and medical devices suppliers in each of the

four countries. Regulatory bodies and also provided key market information allowing for a thorough, top-

down analysis of the healthcare industry in each of South Africa, Nigeria, Kenya and Tanzania

Frost & Sullivan’s

Market Engineering Research Methodology

Content

� Background to Study Slide 3

� Research Aims and Objectives Slide 5

� Scope of Research and Respondent Scope Slide 7

� Research Deliverables Slide 10

� Methodology followed Slide 13

� Benefits of Research Slide 15

� Frost & Sullivan Company Information and Contacts Slide 17

15

Latest pharmaceutical market revenue figures and forecasts

Outline of the purchasing

processes in both the public and

private healthcare sectors

Research

Benefits

Latest medical devices

market revenue figures and

forecasts

Key market drivers,

restraints and challenges

for both pharmaceuticals

and medical devices

2

3

4

5

7

6

8

1

Benefits of Research

Unique country risk rating

using PESTLE data

Provides excellent analysis of the external factors effecting the healthcare industries in the four countries

Analysis of key market

trends

Thorough analysis of the

regulatory environment

for pharmaceutical and

medical device products

in all four countries

Content

� Background to Study Slide 3

� Research Aims and Objectives Slide 5

� Scope of Research and Respondent Scope Slide 7

� Research Deliverables Slide 10

� Methodology followed Slide 13

� Benefits of Research Slide 15

� Frost & Sullivan Contacts Slide 17

17

Frost & Sullivan Contacts

Phil Howarth

Operations Director

Frost & Sullivan

+27 21 680 3269

phil.howarth@frost.com

Keith Schlagbauer

Practise Director

Healthcare

+27 21 680 3276

keith.schlagbauer@frost.com

Kate Howarth

Sales Manager

Frost & Sullivan

+27 21 680 3261

kate.howarth@frost.com

Shaun Cochrane

Research Analyst

Healthcare

+27 21 680 3284

shaun.cochrane@frost.com