Strategi strategi-bisnes
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Transcript of Strategi strategi-bisnes
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STRATEGI-STRATEGI
BISNESMOHD YUSRY MOHAMAD YUSOPP
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STRATEGI BISNES:
• Long Tail•Free•Freemium•Bait & Hook•Blue Ocean Strategy•Multi-sided Platform•Open Business Model
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LONG TAILSELLING LESS OF MORE
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CIRI-CIRI:•Menjual sedikit tetapi banyak.
• Inventori yang rendah.
•Platform yang dikenali ataudiyakini.
•Banyak content niche.
•Banyak segmen niche.
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FREEPENGIKLAN MEMBIYAI PLATFORM
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CIRI-CIRI
•Bilangan pembaca yang tinggi.
• Iklan cukup bagi membiyai kosoperasi, cetakan, pengedaran dankeuntungan.
•Menyediakan kandungan yang mahu dibaca dan ditunggu-tungguoleh pembaca.
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FREEMIUMBAYAR UNTUK YANG LEBIH BAIK
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CIRI-CIRI
•Mempunyai produk percuma.
•Mempunyai produk berbayar.
• Jumlah pengguna produk berbayarmenanggung kos pengguna produkpercuma.
• Kos rendah dan automatik.
•Metric: Berapa % pengguna percumaakan convert kepada pengguna berbayar.
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BAIT & HOOKUMPAN UNTUK BELI DAN BELI LAGI
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CIRI-CIRI• Loss leader atau sharp & razor
• Produk umpan biasanya murah atau percuma. Tetapi bagi menggunakannya secara berterusanpelanggan akan membeli dan membeli.
• Memerlukan brand yang sudah mempunyai jenama(dipercayai)
• Pelanggan terpengaruh dengan elemen murah ataupercuma.
• Pada kali pertama ia mungkin rugi atau tiadalangsung untung. Tapi ia berkesan pada jangkamasa panjang.
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BLUE OCEAN STRATEGYLAUTAN YANG PENUH PELUANG
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CIRI-CIRI• Mencabar pengamalan strategic dalam industry.
• Mencipta industry baru dengan mengubahperkara-perkara asas.
• Menyongsangkan model bisnes sedia ada.
• MENAIKKAN atau MENCIPTA Nilai Inovasi + MENGURANGKAN atau MENGHAPUSKAN kos atauaktiviti yang tidak perlu.
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MULTI-SIDED PLATFORMMAKAN KIRI DAN MAKAN KANAN
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CIRI-CIRI
• Menghubungkan dua jenis pelanggan yang berkaitan.
• Mendapat pendapatan daripada dua jenispelanggan ini.
• Berfungsi sebagai fasilitator, menguruskaninteraksi antara dua jenis pelanggan.
• Mencipta platform yang menarik minatramai bagi menggunakannya.
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OPEN BUSINESS MODELBERSAMA-SAMA MENYELESAIKAN MASALAH
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CIRI-CIRI
•Bekerjasama dengan pihak luar.
•Peranan sebagai fasilitator.
•Menemukan orang/syarikat yang mempunyai masalah denganorang/syarikat yang mempunyaipenyelesaian.
•Menerima komisyen dari masalah yang Berjaya diselesaikan.
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Outside-In (Connect & Develop)
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Inside-Out(Patent Pools)
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Connector(Seeker-Solver Facilitator)