Strategi Fred r David
-
Upload
iswahyudiadipradana -
Category
Documents
-
view
244 -
download
0
Transcript of Strategi Fred r David
-
7/23/2019 Strategi Fred r David
1/12
STRATEGIGENERIK
FRED R.DAVID
MANAJEMEN STRATEGIS
KELOMPOK II:A. SHIGEMI MURANAKA (P2100214055)
FATRICH B.EKO (P2100214029)FAUZIA BAKHTIAR (P2100214031)
FEBY LESTARI (P21002140!)
RAKHMANSYAH (P210021400)CHRISTINE INKIRI"ANG (P2100214043)
-
7/23/2019 Strategi Fred r David
2/12
Klasifkasi StrategiKlasifkasi Strategi
Berdasarkan hirarki organisasi# S$%&$' K*%+*%&, (Corporate Strategy)
S$%&$' U-$ B,-, (Unit Business Stragy)
S$%&$' F-,*-&/ (Functional Strategy)
Berdasarkan tingkatan tgas#
S$%&$' G'-'% (Generic Strategy)
S$%&$' U$&&- (Grand Strategy)
S$%&$' F-,*-&/ (Functional Strategy)
10/25/15 Manajemen Strategik MM UNHAS 2015
-
7/23/2019 Strategi Fred r David
3/12
Strategi GenerikStrategi Generik
Strategi generik# ,$%&$' '$& ,'6&%& &- &+&$$'%&+&- +&& 7'%7&& 7'-$
-,$% &- %&- *%&-,&, Model M. Porter
Model Wheelen dan Hunger
Model Fred R David
10/25/15 Manajemen Strategik MM UNHAS 2015
-
7/23/2019 Strategi Fred r David
4/12
Model Mana!e"en StrategisModel Mana!e"en Strategis
Berdasarkan Konse#Berdasarkan Konse# Fred R.Fred R.
DavidDavid
10/25/15 Manajemen Strategik MM UNHAS 2015
-
7/23/2019 Strategi Fred r David
5/12
Strategi GenerikStrategi Generik
Model Fred R DavidModel Fred R David
Strategi Integrasi# '-&,&,$%7$*%8 +'&,* &- &$& +',&-
Strategi Intensi$# '--&$&- +*,,'/&/ +%* &- &&
Strategi %i&ersifkasi# '-&-'&%&&&- +%* -$ '-%&- %',*
Strategi Bertahan# '/&&- $-&&-
+'-'/&&$&-
10/25/15 Manajemen Strategik MM UNHAS 2015
-
7/23/2019 Strategi Fred r David
6/12
ModelModel Fred R David :Fred R David :
Macam-macam Strategi tamaMacam-macam Strategi tama
Strategi Integrasi#
I-$'%&, ' :'+&-
I-$'%&, ' B'/&&-
I-$'%&, H*%,*-$&/Strategi Intensi$#
P'-'7&-&- P&,&%
P'-'7&-&- P%*
P'-'$%&, P&,&%
Strategi%i&ersifkasi#:;'%,
-
7/23/2019 Strategi Fred r David
7/12
S$%&$' I-$'%&,S$%&$' I-$'%&,
S'6&%& '-&7&%&- '-'-& +&& '+'/&-,&& &- &+&$ '7&-$ ,&& &- ,'&- =&/&-&-&- '7'&&- &-&/& ,&& ,&+& &- &%, /.
S$%&$' +'%$&& -$'%&, '+&-8 &- +&& '+'/&-,&& &- &+&$ '7&-$ ,$%7, +%*. :6*-$*&-'$& :'// C*+$'% '7& %'$&/%'$&/ *+$'%-&
&//&// &&% *%&- &+&$ '-6*7&6*7& *+$'%-&,'7'/ '7'/-&.
K'& I-$'%&, 7'/&&- &&/& +&& '+'/&- ,&& &-&+&$ '7&-$ +&,*&- -$ ,&& A-&8 6*-$*&-'$& H/$*- H*$'/ '7'/ ,'7& ,&& &->&$%>%-$%' -$ '7$&- *$'/ &- /'7 %&.
S'&-&- -$'%&, *%?*-$&/ &&/& +&& '+'/&- ,&&+',&- &- '--&- -&/ '-%&- @,'%&-&-$'%&&+ ,&& A-&8 -& &/ - /&&- '-&- 6&%&'%'% ,&&.
10/25/15 Manajemen Strategik MM UNHAS 2015
-
7/23/2019 Strategi Fred r David
8/12
S$%&$' I-$'-,>S$%&$' I-$'-,>
S$%&$' - '&7&%&- 7&&&-& &&% +%*$& &+&$ '-=&-& *-,'- ,'&,&/-- 7& &% ,' *-,, &- '*%&
-
7/23/2019 Strategi Fred r David
9/12
S$%&$' :;'%,
-
7/23/2019 Strategi Fred r David
10/12
S$%&$' :'>'-,>S$%&$' :'>'-,>
S$%&$' - '-&7&%&- '$& A-& &%,'+'%$&&-&- '7'%/&-,-&- + +'%,&&&-A-& &$& -- 7'%'-$ 7'%7,-, '-&- '=&-,&& A-& '-&- -/& '&&&--&.
S$%&$' +'%$&& &&/& +'-6$&-8 +'-6$&- 7,& '-&-'-%&- =/& &%&&- &- 6+ ,-
-
7/23/2019 Strategi Fred r David
11/12
' Taha# Menetkan strategi' Taha# Menetkan strategi
ta"a Berdasarkan konse#ta"a Berdasarkan konse#
Fred R. DavidFred R. David::
10/25/15 Manajemen Strategik MM UNHAS 2015
-
7/23/2019 Strategi Fred r David
12/12
' Taha# Menetkan strategi' Taha# Menetkan strategi
ta"a Berdasarkan konse#ta"a Berdasarkan konse#
Fred R. DavidFred R. David::T&&+ 1 7'%$=&- -$ '-+/&- ->*%&,&,&% &- +'%/&- -$ '%,&- ,$%&$',$%&$'.
T&&+ 2 7'%$=&- -$ '-6/&- ,$%&$'
,$%&$' &/$'%-&$> &- &+&$ /&,&-&&- '/&/+'-&7-&- >&$%* ',$'%-&/ &- -$'%-&/.
T&&+ 3 7'%$=&- -$ '--&&- -+$->%*&, &% T&&+ 1 -$ '-';&/&,&-,'6&%& *7='$> ,$%&$',$%&$' &/$'%-&$> &% &,/
T&&+ 2 &- &+&$ +/''-$&,&-8 ,'-&7,& '7'%&- ,&$ 7&,, *7='$> 7&+'/&- ,$%&$',$%&$' &- +&/- $'+&$.
10/25/15 Manajemen Strategik MM UNHAS 2015