Strategi Dan Perencanaan Publilc Relations (Pengantar)

download Strategi Dan Perencanaan Publilc Relations (Pengantar)

If you can't read please download the document

description

aa

Transcript of Strategi Dan Perencanaan Publilc Relations (Pengantar)

  • Abi, Session I-IV JawaTimur

    Strategi dan Perencanaan Public Relations: Sebuah Pengantar

    (Introduction to PR Planning and Strategy)

    Zainal Abidin Achmad , M.Si , M.Ed.Program Studi Ilmu Komunikasi

    Jawa Timur

  • Public Relations Planning

    Background

    Situation Analysis

    PR Plan

    Objectives

    Strategies

    Execution

    Measurement &

    Evaluation

    Other

    IMC Plans

    Abi, Session I-IV JawaTimur