Strata RX 2013 | Designing for Dignity in Health Tech
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Transcript of Strata RX 2013 | Designing for Dignity in Health Tech
LUMINARY LABS @JENVANDERMEER @LUMINARYLABS
DESIGNING FOR DIGNITY IN HEALTH TECH Jen van der Meer
STRATA RX - SEPTEMBER 2013
Jen van der [email protected]
Jen van der [email protected]
&DOES THE TRIPLE AIM SEEM UNATTAINABLE
Improve population health
Improve the patient experience
Reduce the per capita cost of health care
Can we set the bar higher?
The names of the following incumbent EMR/EHR providers and the names of patents and doctors are redacted to protect privacy and mediocrity.
THE COST OF TECHNOLOGY
Thomas Murphy, MD 2001
So here come the startups.
The internet kids.
To the rescue.
Full disclosure: I am one of those kids.
To change the world.
And we actually think this way –as if we could hold the world in our hands. More ego-maniacal than surgeons, we are.
We come, inspired.
And improve human lives.
But we are not without fault.
We tend to design for the motivated, and the healthy.
We get too excited about startup traction, not excited enough about evidence-based outcome
Paul Graham’s Startup Curve
We have a huge learning curve to figure out how to disrupt the cost curve
Data: OECD Health Data 2005 and 2006. Commounwealth Fund National Scorecard on US Health Performance 2006.
Cost + Compliance
Incumbents vs. New Entrants
LET’S SET A HIGHER BAR
For each solution born onto the health tech scene, we ask: Are patient’s lives enhanced by the addition of data?
Do doctors become more wise?
Do nurses feel more empowered?
Do spouses know how to effectively intervene?
Do adult children of aging parents get more time in their overly stretched days?
And do these collective interactions actually result in improved population health?
DATA DESIGN PRINCIPLESTHAT SET A HIGHER BAR FOR HEALTH AND HUMAN DIGNITY
8 PRINCIPLES: DESIGNING DATA FOR DIGNITY
Sacred Habits Deeper MotivationData Calming
Eye Contact Double Loops The Herd
Utility in Context
DESIGN FOR UTILITY, IN CONTEXT
mHealth apps are only beginning to show the benefits of contextual awareness
Ambient intelligence will become more anticipatory, adaptive, and transparent
Technology that knows to behave differently in context to where you are
Simulating a better future mental state
Ambient Commons, Malcolm McCullough “Preontological awareness is faster”
DESIGN FOR DATA CALMING
The problem of alarm desensitization
The problem of data noise
The problem of the quantified parent – how to become calm and engaged parent
The payoff when visualization delivers wisdom, not just noise
DESIGN FOR SACRED HABITS
The smart phone…The perfect BF Skinner box?
“You want minty refreshing taste now, you benefit from tooth health later.” – Dan Ariely
Right thing, wrong reason: quantified dog could lead to self-understanding
DESIGN FOR DEEPER HUMAN MOTIVATIONS
Insert gratuitous Fogg Behavioral Model chart here
A Behavior Model for Persuasive Design. BJ Fogg. Stanford University 2009.
mHealth apps often fail the motivation test, never reaching the unhealthy
Deeper motivators: “It feels good to volunteer simple answer to real questions people have”
Will altruistic motivators be the most powerful? “Contribute to Science”
DESIGN FOR ETHICAL SHARING
You have the right to not be sensed
From: Seven Principles for Big Data and Resilience Projects. 9/23/2013By Kate Crawford, Patrick Meier, Claudia Perlich, Amy Luers, Gustavo Faleiros and Jer Thorp2013 PopTech & Rockefeller Foundation Bellagio Fellows.
Even if the value of that data delivers a larger public good
Startups will not necessarily learn the difference between Informed consent and permission marketing
The true north: be transparent about data sharing
DESIGN FOR EYE CONTACT
Facilitate human contact: does this chart review increase or decrease their understanding?
Does this device increase engagement, understanding, and trust? Or distract?
Aim higher. Diminish the use of screens: wear and forget sensors
DESIGN FOR DOUBLE LOOP LEARNING
Single loop learning
Single loop results, where is the “why”
Double loop learning
Mental Models Of Real World
Time until death @amikahmad NYU ITP
Standing at work today
DESIGN FOR THE HERD
Social proof = Positive peer pressure
Caregivers are not just a target segment, They are an interaction paradigm
VA Caregiver pilot distributing 1000 iPads to caregivers of veterans
My herd watches out for me
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