Strassburger b2b technologiesaea
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New Technologies for the B2B Marketer
► Search Engine Marketing
► Business Intelligence
► Lead Generation ► Direct Sales
netFactor is a Colorado-based full service B2B marketing technology company with a singular focus – driving sales performance from the Internet for our clients.
www.netFactor.com
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How come all of these clicks aren’t
Buyers?
An Evolution - Web Marketing
I want to be on the
Internet
I want to get
More Clicks
How come these clicks
Cost So
Much?
I want to have a First Page
“Organic” Position
www.netFactor.com
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SEM Game Assessment
1. The Cost of Search Engine Real Estate is Going Up
Cost Per Click
Price of Achieving Top Organic Rankings
2. The First Page is Crowded With Contenders
3. The Moment that Matters is Measured in Seconds
4. Which Clicks Count?
► Our Internet Marketing is a Dependency
► How do we Drive New Performance Levels ?
www.netFactor.com
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Changing Price Performance
The Cost-per-Click Decreases!
Google Shareprice of $1800 Decision Made to Send Healthy Rebates to Advertisers
www.netFactor.com
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Changing Price Performance
► Manage Online Costs / Performance
► Define, Measure AND Integrate Conversion Data
► Adapt the On-Site Experience Landing Page +
Brand Impression +
Response Mechanisms (Offer, forms, collateral) + Intangibles (Immediacy, value perceptions, competitive environment)
► More Conversions / Better Leads
► Lead Nurturing
► Sales Action
www.netFactor.com
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Technology – Landing Page
www.netFactor.com
Driving Increased Conversion Rates
• Leading provider of services and technologies for digital
marketers, specifically related to optimizing:– Web pages
– Landing pages
– Microsites
– Overall online campaigns
• Increase conversions and performance
• Optimization and multivariate testing technology, predictive
analytics, award-winning creative development and services
• Remove guesswork – determine which design works best
• Dramatic ROI
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Technology – Landing Page
www.netFactor.com
Client: Leading online solution for managing tasks,
projects and processes
Problem: Need better results on PPC
Objective: Increase conversion rates on free trial offer
Mission: 1) Top 5 landing pages - representing more than 50% of PPC
traffic- targeted for optimization
2) Design new landing page templates to incorporate best practices
3) Execute multivariate testing on new design
Results: Over 100% improvement in conversion rate
from twice the number of conversions for the
same PPC spend
Case Study
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Technology – Lead Nurturing
www.netFactor.com
Web Technology Turns Invisible Clicks into Visible Business Targets
►Lead Nurturing
►Sales Prospecting
►Direct Marketing
►Business Intelligence
►Identify: Prospects Clients Competitors Vendors
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Technology – Landing Page
www.netFactor.com
Client: Top provider of benefits administration software to healthcare providers across the U.S
Problem: Long sales cycles, not enough leads from website, “hungry” sales team, ROI of PPC
Objective: Turn more website clicks into leads, then sales
Mission: 1) Convert website clicks into “high-value” Business targets2) Send “Direct Mail” package to Contacts3) Follow up with Direct sales call to Contacts
Results: $200,000 incremental revenue first 6 mo’s Sales cycle reduced by weeks and monthsOngoing = 10-15 High value leads per month New and more effective PPC + sales strategy
Case Study
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Technology - Sales Prospecting
www.netFactor.com
ConnectAndSell – What we do – How we do it – What is the Value?
What? Technology to connect sales reps with prospects in live conversations
How? A combination of patented telecommunication technology and virtual sales agents
Value? Enables a sales force to reach 7-10x the number of liveconversations with sales prospects in a fraction of the time itwould take for a sales force calling manually.
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www.netFactor.com
Case Study
Technology - Sales Prospecting
Client: Sendmail is the leading global provider of trusted messaging.
Problem: Reaching multiple decision makers quickly in the sales process
Objective: Connect Client with prospects faster than they were doing on their own
Mission: Train and customer set-up – 2 hourProvide ConnectAndSell with list of prospectsSet aside specific time for calling sessions per sales repDeliver 10x or more connects per hour
Results: 3 to 4 x right party conversations per hr vs full day1200% to 1600% increase in warm leadsPayback in 60 Days
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www.netFactor.com
Direct Sales Optimization
Optimizing the Telesales Process
Customer Solutions Group Develops Winning
Telesales Strategies for Firms That:
► Sell High Value, Information Based Services
To Small & Medium Sized (SME)
Businesses
► Delivers Results in America’s Only
Telesales Campaign Lab
► Incubator for new Sales Programs
► Execute Test Matrix via Customized In-House
Software
► Experience & Expertise-Over 75 Programs Since
1994
► Master Database of Prior Programs to Guide New
Ones
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www.netFactor.com
Client: Sells Criminal Employee Background Checks to Enterprise Companies, via Face to Face Sales
Problem: Identify new product, and sales process to a new a new mid-market segment
Objective: Leverage current assets to a large and as yet unaddressed market
Mission: 1) Developed Test Matrix of Industry Segments, Offers, Pricepoints2) Performed Calls within controlled “Lab” environment3) Test, evaluate, modify for Results, optimal combinations
Results: 1,000 New Customers, $2m in recurring revenue300% Higher Prices: $19.95 to $69.95, no drop offTop Segments: Manufacturing, Construction
Case Study
Direct Sales Optimization
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Leveraging Technology
www.netFactor.com
New Technologies to Drive Internet Marketing ROI
► Adapt the On-Site Experience: Get More Conversions
www.widemile.com
► Lead Nurturing: Turn Clicks into Business Targets
www.netFactor.com
► Sales Action: Garner Prospecting Efficiencies, Sales Optimization
www.connectandsell.com www. www.askcsg.com