STOUFFER’S® Deli Solutions - IMCEA · STOUFFER’S® Deli Solutions - 3 - ... STOUFFER’S® Top...

13 September 2012

STOUFFER’S® Deli Solutions

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Contains confidential and proprietary information of Nestlé Professional.

NESTLÉ PROFESSIONAL™ and STOUFFER'S® are trademarks of Société des Produits Nestlé S.A., Vevey, Switzerland.

Superior quality and lots of variety….

STOUFFER’S® Entrees and Side Dishes are already fully prepared and ready to go – for your hot case, cold case, grab n go, holiday catering, and cold meals to go needs.

From savory to sweet, STOUFFER’S delivers the

quality, consistency and variety that win customer loyalty.

STOUFFER’S® Deli Solutions

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STOUFFER’S® Top Entrees Nestle Professional Sells in Supermarket Deli

• STOUFFER’S Stuffed Cabbage

• STOUFFER’S Lasagna with Meat Sauce

• STOUFFER’S Macaroni, Beef, & Tomato

• STOUFFER’S Salisbury Steak

• STOUFFER’S Stuffed Green Peppers

• STOUFFER’S Pot Pie Mix

• STOUFFER’S Classic Lasagna

• STOUFFER’S Meatloaf & Gravy

• STOUFFER’S Swedish Meatballs in Gravy

• STOUFFER’S Chicken & Noodles

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STOUFFER’S® Top Sides Nestle Professional Sells in Supermarket Delis

• STOUFFER’S Macaroni & Cheese

• STOUFFER’S Scalloped Potatoes

• STOUFFER’S Potatoes Au Gratin

• STOUFFER’S Broccoli Cheese Rice Casserole

• STOUFFER’S Green Bean Mushroom Casserole

• STOUFFER’S Broccoli Au Gratin

• STOUFFER’S Escalloped Apples

• STOUFFER’S Yams & Apples

• STOUFFER’S Cheesy Potato Bacon Bake

• STOUFFER’S Whipped Sweet Potatoes

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Deli Insights

• Delis are becoming the bridge between dining out and dining in as time-strapped

shoppers shy away from steeper restaurant prices, but still desire high-quality meals.

• 85% of consumers are eating at home due to the economy

• Consumers are looking for restaurant quality meals

• Despite the economic downturn, the vast majority of consumers still purchase deli

prepared meals at least once a month

• 34% of consumers purchase prepared meals from a grocery store, convenience store or other

retail store for either dine-in or carryout

• Of all prepared foods purchased, 39% are purchased from Deli/Bakery, 35% in Grab and Go

Pre-packaged area, and & 27% in the Hot or Cold Food Bar

Supermarket Delis have a large opportunity as consumers are looking for

restaurant quality options at an affordable price

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Menu’s Featuring Lasagna

Olive Garden

Fazoli’s

Macaroni Grill

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STOUFFER’S® Lasagna with Meat & Sauce

Durum semolina pasta, carefully blanched until al dente. Each sheet of pasta had-

placed and intermingled with ricotta cheese, mozzarella and chunky herbed ragu.

Topped with mild mozzarella. Browned to enticing perfection.

Product Specifications

4 x 96oz Trays

1. Superior Plate Presentation

• Easy to remove from the pan / little sauce overflow

• Rippled noodle for an improved cut

• Diced tomatoes for a more scratch-made appearance

• Richer red sauce color

2. Nutritional Attributes

• 720mg/serving

• An excellent source of protein & calcium

• Good source of fiber 3. Flavor & Texture

• Rippled noodles hold together the layers

• No beef drippings

• Real Tomato pieces instead of tomato paste or puree

1. Cheese Profile

• Creamy low-fat Ricotta cheese; not cottage cheese

• Features 4 different Italian cheeses; Ricotta, Mozzarella, Parmesan, Asiago for better flavor.

2. Consumer preference based on Nestle internal consumer

preference test (60/40)

• Preferred over USFS Presentations 3. No preservatives

• USFS, Campbell’s and Sysco have preservatives 4. No artificial flavors 5. No partially hydrogenated oils

• USFS has partially hydrogenated oils which add trans fat

6. 0 grams trans fat

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STOUFFER’S® Classic Lasagna

Al dente curly pasta layered with mildly seasoned Italian sausage, ricotta, parmesan,

mozzarella, and a hearty tomato sauce. Sprinkled with parsley. Topped with

mozzarella.

• Features 3 different Italian cheeses; Ricotta, Mozzarella, Parmesan for better flavor.

• Good source of protein, fiber and calcium

• No artificial flavors

• No preservatives

• Sysco and Campbell’s both have preservatives

• 21% less sodium than Sysco and Campbell’s products


4 x 96 oz Trays

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Menu’s Featuring Pot Pie

Perkins Bob Evan’s

Baker’s Square Champps Americana

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STOUFFER’S® Pot Pie Mix

Sliced Carrots, Celery, Onions, Potatoes and Green Peas in a rich, thickened Chicken

Broth with real cream. Hints of Thyme and Parsley. A dash of Sherry.


4 x 80 oz Pouches

Features:

• Versatile & unique

• Convenient, labor-saving dish

• Zero grams of trans fat and no preservatives

Operational Solutions:

• Versatile speed-scratch solution: Use as a component/filling to pastry/bread bowl, customize with proteins or additional vegetables, or heat & serve as is

• Frozen pouch format for A) easy prep in boiling water or steamer B) easy prep in oven when poured into tray or hotel pan, and C) for lower waste quantities

• Can be heated, chilled, portioned & sold in to-go packaging with 5 days refrigerated shelf life after baking – with sauce and vegetables maintaining their color quality

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Menu’s Featuring Meatloaf

Bob Evans

Golden Corral

Eat N’ Park

Cracker Barrel

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STOUFFER'S® Meatloaf with Gravy


4 x 58 oz tray

Features:

• Improved gravy flavor and color

• Convenient, labor-saving entrée or side

• Pre-portioned and ready to serve

• Versatile dish for deli take-out

• Contains no added MSG.

• Easy to serve and holds exceptionally well on a steam

table or buffet.


1. Ability to use in multiple menu variations

• Traditional style: Serve with whipped potatoes

• Serve with steamed white or brown rice

• Serve with baked white or sweet potato, parslied noodles, al denté pasta or herb-seasoned risotto

• Open-face sandwich

• Serve hot or chilled in a hoagie bun

• Stroganoff style: Stir in sliced mushrooms, burgundy wine

2. Can be heated, chilled, portioned & sold in to-go packaging (5 days refrigerated shelf life)

3. Fewer individual ingredients + easier preparation (just heat + serve - fewer preparation steps) leveraging use of unskilled labor

Individual loaves of fresh ground beef oven roasted to seal in natural juices.

Smothered with savory gravy.

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Menu’s Featuring Comfort Foods

Mimi’s Café

Bob Evan’s Salisbury Steak

Chicken & Noodles

Cracker Barrel

Mac & Cheese

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STOUFFER’S® Salisbury Steak

Freshly ground beef mixed with onions, rolled oats and seasoning oven roasted to perfection. Smothered with a hearty gravy.


4 x 69oz Trays



• Compliment with egg noodles, pearl onions and finely chopped parsley

• Add a bit of spice with horseradish whipped potatoes

• Pair with rice and green beans



Features:

1. Reduced sodium and heartier gravy with more beef flavor and richer color

2. Our meat is ground to exact narrow fat percentage ranges for accuracy & consistency

3. We cook our beef in-house, driving higher quality than purchased beef (it is not frozen twice)

4. For operator preference, we strive for a very clean ingredient statement

• no preservatives

• no artificial flavoring

• no margarine

• no disodium inosinate

5. We use oats in this product – Oats are touted as nutritious given their cholesterol-lowering properties

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NESTLÉ PROFESSIONAL™ and STOUFFER'S® are trademarks of Société des Produits Nestlé S.A., Vevey, Switzerland. 15

STOUFFER’S® Chicken & Noodles


4 / 64 oz Pouches

Menu Applications:

• Serve over corn bread and add scallions for garnish

• Serve in a baked bread bowl

• Top with flaky pie dough and bake until golden brown for a scrumptious pot pie

• Add andouille sausage, blackening spice and green bell peppers, for a Cajun inspired noodle soup

• Add garden peas and steamed diced potatoes for a tasty chicken and vegetable stew

• Spoon over cornbread squares and garnish with crisp bacon pieces

Tender cooked chicken with wide egg noodles in a creamy sauce complimented

with julienne carrots and sliced celery

Features:

• 0 gr. trans fat

• Excellent Source of Vitamin A

• Good source of Calcium

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STOUFFER’S® Mac & Cheese

Improvements:

• Improved Cheese Flavor

– Thru superior, aged cheese

• Improved Color

• Improved Texture

• Improved NHW

– Lower sodium, fat, and sugar

• Improved Preference

• Improved Holding

– Flavor holds up better

Insights:

• Consumers want real food, not processed food

• According to consumer research the top quality claim in terms of generating purchase interest for Mac & Cheese is ―Made with 100% Real Cheese”*

• In ad testing a “No preservatives/100% Real Cheese” advertising claim generated the highest persuasion score ever achieved**

• 100% Real Cheese

• No Preservatives

• Now…improved cheese flavor

• Freshly made pasta

Claims

• Made with Sea Salt

• Excellent source of Calcium


• 0g Trans Fat per serving

*Prepared Foods Division Claims Testing 2004-2008 **Prepared Foods Division ASI Copy Testing 2005


4 / 76 oz Tray; 4 / 98 oz Tray 4 / 80 oz Pouch

Operational Benefits:

• Delicious real cheese flavor that will have guests coming back for more

• Better NHW for consumers that operators will feel better about serving

• Reduce waste—ability to hold without losing cheese flavor. Multiple pack options to best meet operational needs

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Other Top Items Sold in Supermarket Delis

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STOUFFER'S® Swedish Meatballs

Tender moist fully cooked meatballs made from a combination of seasoned beef

and pork; smothered in a sour cream gravy with a savory beef and onion flavor.


4 x 62 oz trays

STOUFFER’S Swedish Meatballs in Gravy

Features:

1. No preservatives

2. Improved meat texture, appearance and flavor

3. No added MSG.

4. Minimum of 70 meatballs per pan.

5. Traditional homemade appeal with an excellent proportion of gravy to meatballs

6. Naturally shaped, browned 1" meatballs in a smooth beefy gravy



• Delicious over parslied buttered noodles, fettuccine, linguine or a flavored pasta

• Serve inside a nest of whipped potatoes or steamed white rice

• Stir in white or Madeira wine for a unique flavor dimension

• Add sliced mushrooms and al denté egg noodles before baking for a casserole-style entrée

• Serve over split croissants, buttermilk biscuits or corn bread squares

• For a hot sandwich, serve on toasted French rolls



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STOUFFER’S® Green Bean Mushroom Casserole


4 x 70 oz trays

Grilled Salmon with STOUFFER’S® Green Bean

Mushroom Casserole and mashed potatoes

Features:

1. No added MSG

2. Holds exceptionally well on a steam table



• Serve with turkey, cranberries and cornbread stuffing for a turn-key Thanksgiving solution

• Add andouille sausage for a spicy kick

• Serve alongside a baked sweet potato with cinnamon butter



French style green beans and sliced mushrooms with onions in a subtly seasoned cream sauce, topped with French fried onions.

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STOUFFER’S® Yams & Apples

Slices of tender sweet yams and juicy tart Jonathan apples. Covered in a light glaze of brown sugar.



• Ideal served with ham, pork, chicken, turkey or veal

• Colorful addition to vegetarian entrée

• Terrific substitute for pumpkin in muffins, quick breads, cookies, pies and cheese cake

• Excellent base for a creamy sweet potato soup


3. Frozen pouch format for easy prep in boiling water & steamer, lower waste quantities and less spoilage



4 x 80 oz trays

BBQ ribs with STOUFFER’S® Yams & Apples

Features:

1. No added MSG

2. Versatile & unique

3. Convenient, labor-saving side dish

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STOUFFER’S® Whipped Sweet Potatoes

Vivid orange sweet potatoes whipped to a fluffy consistency, lightly seasoned with

brown sugar.











4 x 96 oz trays

Grilled ham steak with STOUFFER’S® Whipped Sweet Potatoes and

steamed sugar snap peas

Features:

1. No added MSG



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STOUFFER'S® Stuffed Cabbage

Tender cabbage leaves generously filled with a moist flavorful beef and rice mixture,

specially seasoned with herbs and spices. Topped with a chunky home-style tomato

sauce.


4 x 92 oz. trays

STOUFFER’S® Stuffed Cabbage with spaetzle, chives & butter



• Center cabbage rolls in a nest of whipped potatoes or brown rice; spoon with sauce

• Layer sauerkraut over cabbage rolls before baking; stir into sauce before serving for a Hungarian-style entrée

• Top with a dollop of sour cream; garnish with chopped fresh chives

2. Fewer ingredients needed – just heat & serve


Features:

1. Reduced sodium by 15%

2. 100% real beef – for consumer preference & product quality, no TVPs or fillers are used

3. Our meat is ground to exact narrow fat percentage ranges for accuracy – to drive consistency in our product quality.

4. For operator preference, we strive for a very simple ingredient statement

• no textured vegetable protein


• no margarine

5. This product contains zero grams of trans fat per serving

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STOUFFER’S® Macaroni & Beef

Oven-roasted ground beef mixed with al dente elbow macaroni and a tomato sauce subtly blended with red peppers, onions, garlic and spices.


4 x 76oz Trays



• Compliment with a side salad with Italian dressing

• Top with parmesan bread crumbs and bake

• Pair with cheesy garlic bread

• Add smoked hot paprika and roasted red bell peppers for a Spanish inspired Mac n Beef



STOUFFER’S® Macaroni & Beef with a small

side salad with zesty Italian dressing

Features:

1. Reduced sodium by 13%; improved flavor-more savory, less sweet



• no margarine

• no disodium inosinate

3. Our beef is ground to exact narrow fat percentage ranges for accuracy & consistency, and cooked in-house, driving higher quality than purchased beef (it is not frozen twice)

4. Elbow macaroni noodles are made in house and blanched to uphold al dente quality

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STOUFFER’S® Scalloped Potatoes

Slices of premium Russet potatoes in a smooth savory white sauce with delicate flecks of green onions.



• As a side to Rotisserie Chicken or Chicken Wings

• With smoked BBQ ribs and fresh corn on the cob

• With grilled pork





4 x 72oz Trays

Grilled pork loin with STOUFFER’S® Scalloped Potatoes and crispy

fried onion rings

Features:

1. #1 ingredient skim milk, #2 ingredient potatoes, meaning visual appeal and value

2. For operator preference, we strive for a very clean ingredient statement: No Preservatives, No artificial flavoring / flavor enhancers, No margarine

3. This product bakes in just 15-20 minutes in convection from thawed state, reducing labor time needed

4. 100% real cheese – for consumer preference & product quality, we do not use powdered or processed cheese

5. Zero grams of trans fat per serving

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STOUFFER’S® Potatoes Au Gratin

Select Russet potato slices combined with sharp, creamy Cheddar and delicately seasoned.



• As a side to Rotisserie Chicken or Chicken Wings

• With smoked BBQ ribs and fresh corn on the cob

• Add chorizo sausage and sliced scallions





4 x 76oz Trays

Features:

1. Reduced sodium by 30%

2. Real cheddar cheese

3. No added MSG

4. Holds exceptionally well on a steam table



• No disodium inosinate

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STOUFFER'S® Broccoli Cheese Rice Casserole


4 x 94 oz tray

Features:


• Lacto-Vegetarian item


• Easy to serve and holds exceptionally well on a steam table or buffet



• A delicious complement to baked chicken or fish.

• Serve as a side dish with entrees such as Meat loaf, Salisbury Steak, and Pepper Steak.

• Blend with Salsa, grilled onions and peppers as a filling for

hot wraps/burritos

• For a signature dish, after baking, fold in 2 cups of the following diced items: sauteed red peppers, ham or

bacon, grilled zucchini or cooked carrots.



Select tender broccoli florets and stems set in a creamy cheese sauce of

American and Monterey Jack. Balanced with long grain rice.

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STOUFFER’S® Broccoli Au Gratin

Bright green broccoli florets set in a rich creamy Cheddar. Perfectly blended and topped with golden breadcrumbs.


4 x 94oz Trays



• A perfect side to Rotisserie Chicken

• Combine with baked potatoes, bacon and chives to make a hearty entree

• Top over hamburgers and serve the buns on the side



Lemon pepper chicken accompanied by

STOUFFER’S® Broccoli Au Gratin and 5-grain rice

Features:

1. Lacto-vegetarian

2. 100% aged Cheddar and Club Cheddar

3. no added MSG

4. Holds extremely well on a steam table

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STOUFFER’S® Escalloped Apples


4 x 72 oz trays

Carolina-style pulled BBQ sandwich with

STOUFFER’S® Escalloped Apples

Features:

1. #1 and #2 ingredients apples & sugar = visual appeal and value

2. Our apples are fresh (and never frozen until ready for distribution)– which drives higher quality and hold-up (most direct competitors use frozen/IQF)

3. Apples are picked at the peak of freshness, pealed, diced and prepared within 2 - 3 weeks

4. For operator preference, we strive for a very clean ingredient statement: No Preservatives, No artificial flavoring or coloring, This product contains zero grams of trans fat per serving

5. We use sweet tart Jonathan Apples – just like Mahala Stouffer used in 1930



• Cool off hot spicy wings with a side of Escalloped Apples

• Add fresh sage, butternut squash, and pecans to Stouffer’s® Escalloped Apples for a creative Thanksgiving side



Generous pieces of fragrant, tart Jonathan apples cooked in natural juices and

seasoned. Finished with cinnamon and sugar.

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STOUFFER’S® Yams & Apples

Slices of tender sweet yams and juicy tart Jonathan apples. Covered in a light glaze of brown sugar.











4 x 80 oz trays

BBQ ribs with STOUFFER’S® Yams & Apples

Features:

1. No added MSG



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STOUFFER'S® Cheesy Potato Bacon Bake


4 x 76 oz tray

Features:


• Zero grams of trans fat per serving


• Easy to serve and holds exceptionally well on a steam table or buffet



• Perfect complement to rotisserie chicken or barbequed ribs.

• Stir in diced or julienne red and green peppers.

• Spoon into individual casseroles; top with sautéed sliced

onions and fresh chopped tomatoes.



Diced Russet potatoes and savory bacon pieces together in a sauce made from

aged Cheddar. Topped with lightly browned, crunchy breadcrumbs and parsley.

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STOUFFER’S® Stuffed Green Peppers

Select, plump green bell peppers carefully sliced into cups. Generously stuffed with seasoned beef and long grain rice and covered with a chunky tomato sauce.


4 x 83oz Trays



• Compliment with a side of mashed potatoes, blended with sour cream and parsley

• Round out a hearty meal with a side of steamed spinach & carrots

• Pair with white rice and green beans



Features:

1. Reduced sodium and more beef resulting in better flavor and texture

2. 100% real beef – for consumer preference & quality

3. Our beef is ground to exact narrow fat percentage ranges for accuracy & consistency, and cooked in-house, driving higher quality than purchased beef (it is not frozen twice)


• no textured vegetable protein


• no disodium inosinate + glutonate

• no margarine

5. Our bell pepper cups are grown to exact nestle specs – driving even portions, consistency & visual appeal

STOUFFER’S® Deli Solutions - IMCEA · STOUFFER’S® Deli Solutions - 3 - ... STOUFFER’S® Top...

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