STORYTELLING!FOR!LEADERS!PROGRAM! STORYTELLING# … ·...

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!!S T O R Y T E L L I N G ! F O R ! L E A D E R S ! P R O G R A M !

H O W ! T O ! I N F L U E N C E , ! E N G A G E ! A N D ! I N S P I R E ! !!

STORYTELLING#FOR#LEADERS#HOW#TO#INFLUENCE,#ENGAGE#AND#INSPIRE#

WORKSHOP #OVERVIEW#

Distribution by Persona GLOBAL, Inc. 2014. © Anecdote Pty Ltd

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WHAT#DO#WE#WANT#TO#ACHIEVE? #

WE#ALL#NEED#BETTER#WAYS##TO#INFLUENCE,#BUILD#ENGAGEMENT#AND#INSPIRE#PEOPLE#TO#TAKE#ACTION.##From!Leaders!to!Project!Managers,!salespeople!to!consultants,!trainers!!to!sourcing!professionals,!we!all!need!to!get!our!ideas!to!sLck.!

Our!STORYTELLING#FOR#LEADERS#program!develops!parLcipants’!story!skills!to!do!exactly!that.!

We!know!that!stories!are!engaging!–!we!tell!them!informally!and!people!listen,!they!‘get’!what!we!are!!saying!and!they!remember!it.!Yet!few!people!in!business!systemaLcally!harness!the!natural!power!of!story!in!!the!workplace.!

Our!STORYTELLING#FOR#LEADERS#program!shows!parLcipants!how!to!use!the!three!key!areas!of!storyUwork!!–!storytelling,!storyUlistening!and!storyUtriggering!–!to!influence,!engage!and!inspire!people.!

!STORY>LISTENING#IS#THE#ART#OF#GETTING#SOMEONE#TO#TELL#A#STORY.##

STORY>TRIGGERING#INVOLVES#A#LEADER#DOING#SOMETHING#REMARKABLE#ENOUGH#THAT#PEOPLE##IN#THE#ORGANISATION#WILL#THEN#RECOUNT#WHAT#HAPPENED.#

CompleLng!the!storyUwork!is!storytelling.!STORYTELLING#IN#BUSINESS#IS#THE#PURPOSEFUL#RECOUNTING#OF#SOMETHING#THAT#HAPPENED#TO#MAKE#A#BUSINESS#POINT.#�


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OUR#PHILOSOPHY#

WE#HELP#LEADERS#BE#BETTER#ORAL#STORYTELLERS.##WE#WANT#THEM#TO#STAND#UP#AND#SPEAK#WITHOUT#POWERPOINT#CRUTCHES.#

BUT,#TO#BE#FRANK,#THIS#CHANGE#DOESN’T#JUST#HAPPEN#FROM#A#SINGLE#WORKSHOP.##We!use!to!see!people!leaving!the!workshop!inspired!!and!fired!up!to!start!using!storytelling,!but!they!would!!get!busy!with!their!jobs!and!forget!to!try!out!storytelling!and!pracLse!the!skill.!

So!we!changed!our!approach!and!developed!a!six!month!program!that!encourages!parLcipants!to!pracLse!their!new!skills!in!the!workplace.!

The!fact!is!the!majority!of!learning!occurs!in!the!workplace!rather!than!the!workshop.!!

IT’S#THIS#FOCUS#ON#PRACTICE#IN##THE#WORKSHOP#AND#OUR#6#MONTH##DELIBERATE#PRACTICE#PROGRAM##THAT#MAKES#THE#DIFFERENCE.#


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WORKSHOP#OVERVIEW#

OUR#WORKSHOPS#ARE#BUSINESS#FOCUSED,#PRACTICAL#AND#DESIGNED#TO#PROVIDE#SKILLS#THAT#CAN#BE#APPLIED#IMMEDIATELY.##You!won’t!learn!about!myths,!legends!or!the!hero’s!journey.!There!is!nothing!ficLonal!about!what!we!do.!We!leave!that!to!Hollywood!and!focus!on!realUlife!examples.!!

The!workshop!is!interacLve!as!we!strongly!believe!in!the!power!of!pracLcal!acLviLes!to!foster!learning.!Throughout!the!day,!parLcipants!will!engage!in!handsUon!acLviLes!designed!to!build!their!skills!and!knowledge.!

!

Stories!have!an!incredible!natural!power.!!This!workshop!will!teach!you!how!to!tap!into!that!power!in!six!ways:!•  CommunicaLon!–!how!to!get!your!message!to!sLck!

•  Overcoming!entrenched!views!–!how!to!change!behaviour!using!!INFLUENCE#STORIES#

•  Building!rapport!through!CONNECTION#STORIES#

•  Insight!and!empowerment!–!how!to!understand!!what’s!really!going!on!–!STORY>LISTENING#AND#SENSEMAKING#

•  How!to!connect!people!with!the!big!picture!!–!CLARITY#STORIES#and!how!to!engage!customers!!in!coUcreaLng!them!

•  CommunicaLng!business!value!using!SUCCESS#STORIES.#

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HOW#WE#EMBED#THE #LEARNINGS #

THE#DELIBERATE#PRACTICE#PROGRAM#(DPP)#

The!Deliberate!PracLce!Program!is!designed!to!help!parLcipants!pracLse!their!new!skills!in!the!workplace.!!

Each!of!the!six!modules!contain!addiLonal!informaLon!on!the!various!components!of!business!storytelling!together!with!pracLcal!acLviLes!to!try!at!work.!!

The!modules!include:!

•  Building!your!storyUspoYng!skills!

•  Building!your!story!repertoire!•  Making!your!stories!even!beZer!

•  Dealing!with!anLUstories!•  StoryUlistening:!building!your!skills!to!elicit!stories!

•  StoryUtriggering!for!behaviour!change.!

ONLINE#SUPPORT#

Each!month!a!new!module!is!distributed!electronically.!Over!the!6Umonth!DPP!the!parLcipants!all!have!the!opportunity!to!ask!quesLons!and!share!experiences!online.!We!set!up!a!username!and!password,!and!provide!an!online!collaboraLon!space!to!talk!about!your!storytelling!progress.!

GROUP#COACHING#—#OPTION#

We!offer!the!opLon,!following!every!couple!of!DELIBERATE#PRACTICE#PROGRAM!modules,!to!!undertake!a!group!coaching!session!with!the!program!parLcipants.!We!explore!how!they!got!on,!what!they!learnt,!and!answer!any!quesLons!they!may!have.!

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H O W ! T O ! I N F L U E N C E , ! E N G A G E ! A N D ! I N S P I R E ! ! !!

AGENDA#

PART#1: #FOUNDATIONS#

•  IntroducLon!and!why!stories!maZer!in!business!

•  Story!characterisLcs!!

•  Introducing!the!story!paZerns!

•  How!business!storytelling!is!different!from!Hollywood!

•  Showing!how!everyone!is!a!storyteller!(even!if!you!are!a!numbers!guy,!a!engineer,!a!techo!or!the!CFO)!

•  Story!work!is!storytelling,!storyUlistening!and!storyUtriggering!

!!

PART#2: #COMMUNICATING#WITH#INFLUENCE#

•  ConnecNon#Story#paZern!–!using!stories!to!introduce!yourself,!build!rapport!and!show!your!character!

•  How!to!spot!stories!(key!skill)!•  Learning!stories!to!tell!from!business!books!

•  Overcoming!entrenched!views!with!the!Influence#Story#paZern!

•  Dealing!with!anLUstories!

PART#3: #ENGAGE#AND#INSPIRE#

•  Clarity!Story!paZern!for!explaining!WHY!–!great!for!change!and!conveying!strategy!

•  StoryUlistening!–!how!to!get!other!people!to!share!their!stories!

•  StoryUtriggering!–!how!to!be!remarkable!and!trigger!stories!that!reinforce!your!message!

•  Success!Story!paZern!–!how!to!share!case!studies!as!oral!stories!that!people!want!to!hear!

PART#4: #BRINGING#IT#ALL#TOGETHER#

While!leaders!are!pracLsing!throughout!the!day,!this!last!secLon!is!dedicated!to!idenLfying!real!life!scenarios!and!choosing!the!story!paZerns!which!might!be!used!and!then,!in!groups,!presenLng!their!approach!to!the!whole!workshop.!!

•  Introducing!the!Deliberate!PracLce!Program!

•  Feed!Forward!exercise!


0уH O W ! T O ! I N F L U E N C E , ! E N G A G E ! A N D ! I N S P I R E ! ! ! Distribution by Persona GLOBAL, Inc. 2014. © Anecdote Pty Ltd

S T O R Y T E L L I N G ! F O R ! L E A D E R S ! P R O G R A M !

E X P E C T E D O U T C O M E S

IMPROVED ABILITY TO INFLUENCE WITHOUT

THE BENEFIT OF AUTHORITY

BETTER AT BUILDING RAPPORT AND

CONNECTION THROUGH THE ABILITY TO SHARE

AND ELICIT STORIES

CLEARER, MORE MEMORABLE

AND INSPIRING COMMUNICATION

ABLE TO BETTER ENGAGE WITH OTHERS

TO ESTABLISH RELATIONSHIPS

BETTER ABLE TO EXPLAIN THINGS IN

WAYS THAT CONNECT WITH DIFFERENT

AUDIENCES

GREATER ABILITY TO ARGUE THE ISSUES WITHOUT ALIENATING

OTHERS

09H O W ! T O ! I N F L U E N C E , ! E N G A G E ! A N D ! I N S P I R E ! ! ! Distribution by Persona GLOBAL, Inc. 2014. © Anecdote Pty Ltd

S T O R Y T E L L I N G ! F O R ! L E A D E R S ! P R O G R A M !

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HERE’S #WHAT#SOME#OF #OUR#PROGRAM# #PARTIC IPANTS #HAVE #SAID: #

“There’s!loads!of!value!in!the!workshop!and!it’s!been!a!useful!part!of!my!leadership!development!acLviLes.!In!my!role!as!Chief!Sustainability!Officer!I’m!oien!using!stories!about!how!our!clients’!thinking!has!shiied!around!sustainability…!they’re!oien!very!powerful.!The!workshop!has!given!me!ideas!and!tools!for!acLvely!including!stories!in!presentaLons!to!give!people!a!beZer!sense!of!who!I!am!and!what!I!stand!for,!as!well!as!to!illustrate!key!messages.!I!know!they’re!having!an!effect!because!of!the!feedback!I!receive!–!that!they!reflect!an!authenLcity!that!is!engaging!–!and!because!I!hear!people!sharing!these!same!stories.”!—DR.#NICK#FLEMING!

“Honest,!thoughkul,!valuable.!The!staff!are!very!generous!with!their!experLse!and!resources.!They!are!open!and!approachable,!acknowledging!both!their!achievements!and!how!they!learned!from!their!mistakes.!These!people!are!the!real!thing.!You!get!a!strong!sense!of!how!these!processes!!can!be!applied!in!business!seYngs.!A!really!great!workshop.”�

“Anecdote!has!a!most!honest,!open!and!engaging!approach,!which!is!!what!has!been!shown!to!work!best!with!this!technique!and!creates!an!enjoyable!workshop.”!

“The!workshop!covered!a!lot!of!territory!in!a!way!that!combined!analyLcal!rigour!with!a!clear!and!informal!delivery.!I!recommend!it!without!reservaLon.”�

SOME#OF#THE#COMPANIES#WE#HAVE#RECENTLY#WORKED#WITH…#


STORYTELLING!FOR!LEADERS!PROGRAM! STORYTELLING# … ·...

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