Storytelling & Kampagnen, Maike Gosch/Julius van de Laar
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BERLIN | APRIL 17TH | 2011 Storytelling and Campaigning How to craft an effective, engaging and inspiring narrative. JULIUS VAN DE LAAR MAIKE GOSCH Donnerstag, 28. April 2011
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Transcript of Storytelling & Kampagnen, Maike Gosch/Julius van de Laar
BERLIN | APRIL 17TH | 2011
Storytelling and Campaigning
How to craft an effective, engaging and inspiring narrative.
JULIUS VAN DE LAAR
MAIKE GOSCH
Donnerstag, 28. April 2011
Goal to establish a connection...Donnerstag, 28. April 2011
between the speakerDonnerstag, 28. April 2011
and an audience.
Donnerstag, 28. April 2011
and an audience.
Donnerstag, 28. April 2011
and an audience.
Donnerstag, 28. April 2011
...but how?
Donnerstag, 28. April 2011
StorytellingDonnerstag, 28. April 2011
Stories are a way of presenting and organizing
information.
Donnerstag, 28. April 2011
Stories are also how we convey feelings and emotions
- how we inspire others.
But its also more...
Donnerstag, 28. April 2011
They can be about:
‣ Challenges
‣ Insecurities
‣ Fears
‣ Injustice
Donnerstag, 28. April 2011
Most importantly:
Donnerstag, 28. April 2011
Be Honest.
Donnerstag, 28. April 2011
VulnerableDonnerstag, 28. April 2011
Donnerstag, 28. April 2011
Donnerstag, 28. April 2011
www.ItGetsBetter.orgDonnerstag, 28. April 2011
It gets better - Apple employees
Donnerstag, 28. April 2011
Stories spark a revolution
Mohammed Bouazizi
Donnerstag, 28. April 2011
Egypt: Wael Ghonim
Donnerstag, 28. April 2011
Theory
Donnerstag, 28. April 2011
Movie Story Arc
Donnerstag, 28. April 2011
Exposition Conflict Resolution
Movie Structure
Donnerstag, 28. April 2011
Exposition Conflict Resolution
Movie Structure
Donnerstag, 28. April 2011
Donnerstag, 28. April 2011
Campaigning Arc
Donnerstag, 28. April 2011
Campaigning Arc
Donnerstag, 28. April 2011
Call To Action
Donnerstag, 28. April 2011
Campaigning Story Arc
Donnerstag, 28. April 2011
Exposition Conflict
Call To Action Set Up
Choice
Status QuoVision
Aspiration
Change
Donnerstag, 28. April 2011
Campaigning Story Arc
Crisitunity
Theory of Change
Call To Action
Donnerstag, 28. April 2011
Campaignng Story Arc
Donnerstag, 28. April 2011
Call To Action
Donnerstag, 28. April 2011
Call To Action
Donnerstag, 28. April 2011
Donnerstag, 28. April 2011
Dear Julius,
I saw John McCain's attack squad of negative, cynical politicians.
They lied about Barack Obama and Joe Biden, and they attacked you for being a part of this campaign. But worst of all -- and this deserves to be noted -- they insulted the very idea that ordinary people have a role to play in our political process.
You know that despite what John McCain and his attack squad say, everyday people have the power to build something extraordinary when we come together. Make a donation of $5 or more right now to remind them.
Email by Obama campaign manager David Plouffe in response to the Republicans' attacks on Wednesday night:
David PlouffeWhat they say about you
Donnerstag, 28. April 2011
Online Fundraising
Donnerstag, 28. April 2011
Online Fundraising
1 E-Mail
Donnerstag, 28. April 2011
Online Fundraising
12 Million Supporters
1 E-Mail
Donnerstag, 28. April 2011
Online Fundraising
12 Million Supporters
1 E-Mail
24 Hours
Donnerstag, 28. April 2011
Online Fundraising
12 Million Supporters
1 E-Mail
$22 Million Dollars
24 Hours
Donnerstag, 28. April 2011
Online Fundraising
12 Million Supporters
1 E-Mail
$22 Million Dollars
24 Hours
Donnerstag, 28. April 2011
