Sebastian NußbaumHead of Studio at Wooga

Storytelling in social games

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What is a social game?

Free to play

Free to play

Play with friends

Pay to get special content

Free to play

Play with friends

SmartphoneDesktop or Notebook

Tablet

Set in 1920s…New york?

adventurers

How did we approach it?

• Scenes

• Super basic murderlove story

Everything‘s good?

The story is NOT strong enough!

Stop, continue, fix it?

How did we fix it?

1. Change writer and process

Steve Altman

2. Change story but keep vision

People die

3. Let the team own the story

Storytelling isn't only for writers!

Story

StoryGame

elements

Have the right writer

Have the right writer

Let the team own the story

Have the right writer

Let the team own the story

Don’t be afraid of drastic changes

Thank you!