Storytelling For Startups: Build Awareness With A Quantitative Storytelling Strategy
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Transcript of Storytelling For Startups: Build Awareness With A Quantitative Storytelling Strategy
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Quantitative StorytellingBuild Awareness With A Quantitative Storytelling
Strategy
Al Chen & Roger Wu
Founders, Cooperatize
@cooperatize
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Who | What | When | Where | Why
Social
Search
Sale
??
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Numbers vs. Narrative
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90% 70% 50% 30%
Positive 88 92 93 78
Neutral 81 81 69 29
Negative 39 43 15 7
50% effectiveOR
What Feels Better?
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Vulnerability
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Humility
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What vs. Why?
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What vs. Why?
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Stories Are Memorable
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Stories Are Emotional
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Stories Are Shareable
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Test Your Story With Your Audience
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Let’s Hear Your Story
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Bianca Tony• Forbes 30 Under 30
• Social Media for Tyra Banks
• Mode Media, Modelinia,
Jane Magazine
• Evita (Broadway Tour)
• Beauty and the Beast
• A Chorus Line
• Social Media Master
Our Guest Storytellers
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You’ve Got Your Story,
What’s Next?
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Eggs In Two Baskets
High-Risk High-Reward
• Pay for customers
• Go viral
• SEO
• Sales
Low-Risk Low-Reward
• Tell friends/family
• Guest writing on niche
blogs
• Cold e-mails/calls
• Find users on Twitter,
Reddit, other online
communitiesSCALABL
ENOT
SCALABL
E
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Balancing Both Strategies
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High-Risk High-Reward
You are:
• Into numbers and
data
• Able to translate story
into bite-size chunks
• Not intimidated by the
“system”
Expected Results:
• Clicks, impressions,
conversions
• Pay for what you get
• Variations of your ads
and stories will fail
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Low-Risk High-Reward?
You are:
• Looking to get stories
published fast
• Seeking authoritative
opinion from a 3rd
party
• Figuring out/testing
which story works
best
Expected Results:
• Guaranteed readers
to your stories
• Potential for upside
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Questions?
Who We Are: www.cooperatize.com
Hit Us Up: [email protected]
More Storytelling Ideas: blog.cooperatize.com