Handoko Hendroyono

Creative Storyteller

Handoko Hendroyono

Creative Storyteller

Hand Drawing : my self

ADVERTISING UNDER CONSTRUCTION ! ADVERTISING UNDER CONSTRUCTION !

NEGATIVE

KACAU

BALAU

(banyak peluang)

A

A B

A BC

A BC D

A BC D

E

A BC D

E

F

A BC D

E

F G

?What’s ur story

Threadless: community-centered apparel store that allows members to submit T-shirt design online. The design are put to a public vote, and a small percentage are selected for printing and retail.

Hhtp://www.threadless.com

FROM KIDS STUFF-HUMANITARIAN-

SKILLS… Baby Swap ://www.babyswap.net Kiva : //www.kiva.org Ideas Culture : //www.ideasculture.com

: Create ICON/MYTH

Start with Packaging… Research !ndings show that !rst impression COUNTS. Therefore Packaging is a medium for us to tell our

story.

Come to think of it: everything is medium

Then again, anything can be medium

AA

TOBLERONE VALENTINE 2009 – “LOVE BITES”

•  After delivering a successful “Love Triangle” activation campaign for 2008 Valentine, we came back with this years message Love Bites.

•  Estimated visitors grew up to 3,000 people with onsite sales generating IDR 23mio value.

•  A held Press Conference gathered 30 media with generated PR value nearing IDR 800mio.

•  Brand Activation in high traffic area (Pondok Indah Mall II) showcasing several activity booths for all ages and guest star appearance.

•  Event and coverage were supported by OOH and Radio Insertion as well program.

Bla bla bla bla bla bla bla bla bla bla bla. Bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla.

Bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla….

BELIEVABILITY

Who

Win?

GREAT STORIES

Past, Present,

and Future

Newsworthy !

Comot kuping, jadilah

pendengar yang baik.

Culture Of

Producers

(YOU !)