Storytelling and video discussion for CHIFOO 2014
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Transcript of Storytelling and video discussion for CHIFOO 2014
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• Event: Coca-Cola Happiness Machine
• http://www.youtube.com/watch?v=lqT_dPApj9U
• Profile: Coca-Cola OFW project • http://youtu.be/x_9fQEqZCWs
• Narrative: Coca-Cola Tom Hewitt surf movie
• http://youtu.be/4RbzfnPfQmM
Short Video Categories – Coca-Cola Examples
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Beginning
Middle
End
Story Structure
Establish
ExperienceLearn
Payoff
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Who or what is the hero?
Image: robertjrgraham.comIdeas: Joseph Campbell
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simple
complex
simple
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Production Value Spectrum
Smartphone
Consumer HD
DSLR
Professional crew
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Optimize for SmartphoneMinimize movement
Stabilize camera
Close to primary speaker
No vertical video
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Optimize for Consumer HD
Compose the shot
Add a mic
Add an LED light
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DSLR AdviceGreater ability to capture detailsBUTNeed to know exposure theory
Seek out training
Rent before you buy
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Optimize for DSLR: Three-Light Set
Image: Bui Brothers
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Cheater Three-Light Set
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Professional Crew – Sample Set
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What about the GoPro?
Cheater steadicamORMount to a fixed location
Set it and forget it
Use the b-roll in editing
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Understanding Editing Options
LowiMovie
Windows Movie Maker
Free, little or no training
Medium
Sony Vegas Suite$40-60, online
training
HighAdobe Premiere or Final Cut Pro
$300-600, online and in-person
training
Professional Avid
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Beginner Video Checklist
• Who is my audience? • What story am I telling? • What production value do I need?• How will the video be edited? • What’s the location? • Are there supplementary visuals needed?• What’s the cost?