Storytelling and Content Marketing
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This was a Webcast I did with Greenstar Solutions on Storytelling and Content Marketing
Transcript of Storytelling and Content Marketing
“The 19th century was defined by the novel.
The 20th century by the cinema.
The 21st century will be defined by the interface.”
- Lev Manovich
“The 19th century was defined by the novel.
The 20th century by the cinema.
The 21st century will be defined by the interface.”
- Lev Manovich
800-555-1234
Annoying
Salesperson
“People don’t buy into your product. They buy into your approach to solving their problem.” - Jeff Ernst, Forrester a
“Today, TV is a bigger business than the old narrowly defined movie business ever was. Had Hollywood been customer-oriented (providing entertainment) rather than product oriented (making movies), would it have gone through the fiscal purgatory that it did?” - Theodore Levitt Marketing Myopia
“The big question is whether you are going to be able to say a hearty yes to your adventure.” “The goal of life is to make your heartbeat match the beat of the universe, to match your nature with nature.”
“The Hero's Journey is not an invention, but an observation. It is a recognition of a beautiful design, a set of principles that govern the conduct of life and the world of storytelling the way physics and chemistry govern the physical world..”
The Ordinary World
The Call To Adventure
The Refusal
The Mentors/Sage
Cross The Threshold
Tests & Challenges
Approach The Unknown
The Ordeal
The Reward
The Road Back
Resurrection!
Return With Elixir
Good Content Marketing is Alive It is Your Story It is Conscious It evokes Emotion
The Conventional Market
The Challenge
What If….
Rejection
Appoint Of Our Sage(s)
Cross Into Unfamiliar
Map The Road Of Challenges
Final Challenge
Looking Back
The Final Renewal
Celebration
Month 1 Month 1 Month 2 Month 2 Month 3 Month 3 Month 4 Month 4 Month 5 Month 5 Month 6 Month 6 Month 7 Month 7
Act 2 “Establishing Vision”
The New Way. Focus on “best
practices”.
Introduce Social Web Conversation – Challenge
the status quo. We’re facing the challenges
Act 3 “Victory - The New World”
“We’re here.
Success. We’ve met the
challenge. Case studies,
interviews
Cross The Threshold Cross The Threshold
Product :Launch Product :Launch
Edit
ori
al V
elo
city
Ed
ito
rial
Vel
oci
ty
Act 1 “Establishing Hero”
Focus on “customer pain”. What the ordinary
world is dealing with
But There’s A New Way…
