Story Telling
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#cuéntame WHY STORYTELLING IS KEY TO ENGAGING YOUR MARKET #smwmexico x @ailujjj
Transcript of Story Telling
#cuéntameWHY STORYTELLING IS KEY TO ENGAGING
YOUR MARKET
#smwmexico x @ailujjj
Storytelling is the conveying of events in words, and images, often by improvisation or
embellishment. Stories or narratives have been shared in every culture as a means of
entertainment, education, cultural preservation, and instilling moral values.
STORYTELLING IS ALSO
history | literature | music | art | dance
“Technology is a glittering lure, but there is the rare occasion
when the public can be engaged on a level beyond flash, if they have a sentimental bond with the product”
WHY DOES STORYTELLING WORK?
I. PSYCHOLOGY II. NEUROBIOLOGY- EMOTIONAL CONNECTION- ENTERTAINMENT VALUE
- MAKES OUR BRAIN HAPPY - OXYTOCIN- ENGAGES MULTIPLE PARTS OF THE BRAIN- EXPERIENCE TRANSFER- EMPATHY
WHY IS STORYTELLING SO TRENDY?
- TRAFFIC IS NOT ENGAGEMENT #SharingIsCaring- SOCIAL MEDIA + DATA #ShowMeTheMoney- SOCIAL MEDIA PROVIDES A SPACE TO SHARE
#WokeUpLikeThis
- ENGAGEMENT DRIVES LOYALTY, AWARENESS & SALES #BrandLove
TACTICS TO ENGAGE YOUR AUDIENCE
INVITE THEM ALONG
LISTEN TO THEM
SHOW + TELL
SPEAK YOUR TRUTH
CAREABOUT WHAT MATTERS TO THEM
HUMAN SIDE
YOUR GOOD SIDE IS YOUR
GO AHEAD & CRY
LISTEN TO THEMSOME MORE
TACTICS TO ENGAGE YOUR AUDIENCE
[INVITE THEM ALONG][LISTEN TO THEM]
[SHOW + TELL][SPEAK YOUR TRUTH]
[CARE ABOUT THEM][YOUR GOOD SIDE IS YOUR
HUMAN SIDE][GO AHEAD AND CRY]
[LISTEN TO THEM SOME MORE]
WHICH SOCIAL PLATFORMS SUIT STORYTELLING?
FRIENDS, THAT WAS A TRICK QUESTION.
STRATEGIES FOR ENGAGING CONTENT
EDUCATEEVERYONE LOVES TO LEARN
EMPOWERTHEIR DECISIONS & DREAMS
INSPIRETHEM TO GO FURTHER
INCLUDETHEM IN YOUR JOURNEY
TRUST
REWARD THEIR
REMEMBERTHOSE DAYS IN THE
SUN
ENTHUSIASM
SHARE YOUR
ENTERTAIN
MAKE THEM LAUGH. MAKE THEM CRY.
MAKE THEM LAUGH UNTIL THEY CRY.
STRATEGIES FOR ENGAGING CONTENT
[EDUCATE][EMPOWER]
[INSPIRE][INCLUDE]
[REMEMBER][TRUST]
[ENTHUSIASM][ENTERTAIN]
NOT EVERYONE HAS A VOICE, YET, BUT EVERYONE HAS A STORY.
