Storming The Gates with LinkedIn

Michael Gray

520-548-1970

Does Social Media Really Work?

Old School Selling 1.0

•Cold Calling

•Emails

•Buying Leads

Social Selling 2.0

•LinkedIn B2B

•Engage

•Educate

82% of Your Prospects are on Social Media

73% of Sales People who use Social Media are outperforming those who

aren’t. Same result for Business Owners

Everybody is on Facebook, so shouldn’t I

focus all my efforts there?

2 New People Join LI Every Second

Average Household Income $109,000

People have 2 times more confidence in

info found in LI

277% more effective for Lead Generation

STILL WANT TO FOCUS

SOLELY ON FACEBOOK???

I already have a LinkedIn Account setup so

tell me the secret to getting more leads.

NOT SO FAST!!!

Get Your Profile Right First!

Does This Say Professional To You

A Compelling Headline

120 Characters What you do – not your title.

Job Title and Description

1000 Characters – include descriptive

paragraph and bullet list

Include Keywords in Work

Experience, Past Work and Skills

Reader centered, not self centered

Profile Cheat Sheet

•Professional Headline 120 Characters

•Job Title and Descriptions – 1000 Characters

•Summary – 2000 Characters – Describe all the products you offer

•Interests – 1000 Characters

CONNECTIONS

I get connection requests from people that I don’t know. Should I

accept them?

Should I connect with everyone that shows in the “People I May Know”?

I have my privacy settings set to only allow invitations from people who

know my email address? Is that the setting I should use?

LinkedIn Strategy

Advanced Search

Saving Searches

Tagging Potential Leads

People Who Viewed Your Profile

Event and Contact Follow Up

Review Profile for Common LinkedIn

Contacts for Introductions

Search Google and Other Social Media Sites

Like, Comment and Share Their Content

Find Common Ground

Getting Connected

Request Introduction from one of your connections

NEVER use the default LI invitation

WIIFM – What’s In It For Me – Why would they want to

connect with you

NO SPAM.

At last, with all these connections

I’m finally ready to start selling.

Right?

WRONG!!!!!

Build Relationships

Add Value with no strings or underlying sales

messages

Take it Offline

Earn the right to offer your products/services

Storming The Gates

with LinkedIn

Michael Gray

Questions???