Storing your baby’s stem cellsThere is only one opportunity to store your baby's cord blood and tissue stem cells - at birth.

Make an informed decision

by visiting insception.com/learn

Overview:Storing your baby's stem cellsCord blood & cord tissue are rich in powerful stem cells that can only be collected at birth for potential future use.

Stem cells can be used now for medical treatments. New therapies are being researched for potential future uses of cord blood and tissue, for conditions including type-1 diabetes, cerebral palsy and autism.

Your baby’s stem cells are a perfect match for your child and may be a match for siblings.

Store with Insception Lifebank, Canada's largest and most experienced cord blood and tissue bank. Today, parents of more than 70,000 babies have stored with us. Insception Lifebank is a trusted partner with key medical institutions:

What is cord blood?Cord blood is the blood that remains in your baby’s umbilical cord and placenta. Cord blood is a rich source of blood stem cells and other important cells.

Cord tissue is a segment of the baby’s umbilical cord. Cord tissue is a rich source of mesenchymal stem cells (MSCs), which are the precursors to bone, cartilage, muscle and fat tissues.

Stem cells are powerful because they have the ability to create and regenerate the organs, blood, tissue and the immune system that make up our bodies. They have the function of growth and healing throughout life.Stem cells can be found in bone marrow and fat tissue. However, younger, more flexible stem cells come from a newborn’s umbilical cord blood and tissue. As an important source of such potent stem cells, umbilical cord blood and tissue can be stored for potential future use.

Why are stem cells powerful?

What is cord tissue?

There is only one opportunity to store

your baby’s cord blood and tissue

stem cells – at birth.

Cord blood and tissue basics

1. Enroll 2. Receive Your Kit 3. Collection 4. Processing 5. Storage

Learn about your cord blood and tissue banking

options & sign up.

Receive your collection kit. Store at room temperature.

Bring it with you to your birthing

facility.

After your baby is born, cord blood

and tissue are collected by your

OBGYN or midwife.

Call Insception Lifebank within 2

hours of your baby's birth and a medical courier will pick-up at your bedside.

Insception Lifebank calls

within 24 hours to confirm receipt of your baby's cord blood and tissue.

What is the banking process?

Why store cord blood and tissue?What can cord blood treat today?

Today, cord blood stem cells have been used in the treatment of over 80 life threatening diseases. 1 There have been over 35,000 transplants2 worldwide using cord blood in place of bone marrow for conditions including:

Solid tumors Immune deficiencies Cancers Blood disorders & leukemias Genetic diseases

In the event that a stem cell transplant is required, problems of rejection will be eliminated by using a child's own cells. Cord blood also has a greater potential to be a match for siblings compared to unrelated donors. Sibling cord blood has been associated with better clinical outcomes and fewer possible complications that may be associated with a third party donor.4

What are the emerging treatments where cord blood may be used? Scientific research is evaluating how cord blood cells may provide new therapies for a broad number of diseases for which there is no effective treatment today. While regenerative medicine has exciting potential, its prospects remain dependent on the success of ongoing research around the world. Conditions with clinical trials ongoing:3

Importantly, a number of the new cord blood cell therapies being researched anticipate requiring cells directly from the patient being treated (i.e. autologous therapies).

Autism Cerebral Palsy Type-1 Diabetes Stroke

80+ diseases treated1

Can cord blood be used for siblings?

visit insception.com/learn

Research suggests that cord tissue mesenchymal stem cells (MSCs) have the ability to develop into structural and connective tissue. This important characteristic means that they could potentially be used to treat more conditions than cord blood alone can treat.5

Today, there are 70+ ongoing trials that are investigating the potential of cord tissue MSCs to help treat a variety of medical conditions including:3

Storing cord tissue today may provide future health options for your child and your family.

Why store cord tissue?

Emerging cord blood technologiesAdvancements in technology may enable the number of cells available from cord blood collections to be expanded. The important benefits of cell expansion would be:6

Extending the period over which cord blood stem cells may be used, as treatments for adults require more stem cells than treatments for a childIncreasing the potential number of therapies from one unit of cord blood

Over

50% of parents store

cord tissue7

Insception Lifebank's Cerebral Palsy Sibling Cord Blood

Collection Program

Insception Lifebank offers free cord blood collection and storage for children who have siblings with

cerebral palsy. The program aims to ensure as many families as possible have access to potential local or international

cord blood trials and treatments.

For more information call 1 866 606 2790

Stroke Multiple Sclerosis Spinal Cord Injury

Why Insception Lifebank?

Experience

Clinical Trial Investments Customer Service

Access to Health Care ProfessionalsAccreditation

Insception Lifebank's communication with expectant parents focuses on education and enhancing the understanding of stem cell science. Our principal interest is to increase the number of Canadian families who have the information required to make an informed decision regarding cord blood and cord tissue banking alternatives.

FDAregistered

With over 20 years of experience, Insception Lifebank has processed and stored over 70,000 cord blood units:• We have released more cord blood

units for treatments and clinical trials than all other private Canadian providers combined

As the Canadian leader, Insception Lifebank is committed to providing convenient and reliable customer service:• Our service is available at ALL

Canadian hospitals and home births with worry-free bedside pickup

The Insception Lifebank/Cell Care Group is actively investing in cord blood clinical trials and research for diseases including:• Cerebral Palsy• Type-1 Diabetes

Current and prospective clients have access to our health care professional resources:• Medical Director Dr. Robert Casper

and Scientific Advisor Dr. Ian Rogers have extensive research experience in cell based therapies

Insception Lifebank is fully licensed for the collection, processing and storage of umbilical cord blood:• Achieved Highest Level of Voluntary

Accreditation

Partnerships

Insception Lifebank is a trusted partner with key medical institutions:• Insception Lifebank works with more

obstetricians at more hospitals

Terms and conditions: * 12 month payment options include a one-time $95 administration fee** Annual storage plan fees are adjusted each year, on the 1st of July, to align with the national consumer price index (CPI) as reported by Statistics Canada

All prices are subject to change. For the most recent prices, refer to www.insception.com. Prices displayed are rounded down to the nearest dollar. Prices do not include promotional or repeat client discounts. Applicable taxes and medical courier costs are not included. Some birthing facilities may charge an additional fee for cord blood and tissue collection. A transaction fee of 1% may be applied to the total amount payable before taxes. Please refer to client storage agreement for full terms and conditions.

+ + + +

12 Payments*

12 Payments*

One Payment One Payment

Storage Fee** Storage Fee**

OR OR

Cord Blood Cord Blood & Cord TissueCord Blood Cord Blood &

Cord Tissue

$145 per month

$1650

$95 per month

$1050

$125 per year

$235 per year

$419 per month

$4940

$245 per month

$2850

$0 per year

$0 per year

OR OR OR

Pricing & Payment Options

OR

Referred by a friend? You and your friend

can receive a voucher of up to

$125* when you enroll

*Terms and conditions apply, for more information visit

insception.com/refer-friend

Insception Lifebank offers a number of flexible cord blood and tissue options to meet your family’s individual needs.

• Include an initial fee for the collection kit, processing and testing of the cord blood and tissue

• This initial fee can be paid over 12 months or as one payment• A yearly storage fee is payable without commitment to a specific contract timeframe

• Combine the initial fees for the collection kit, processing and testing of the cord blood and tissue with the fees for 18 years of storage

• This combined fee can be paid over 12 months or as one payment Refund Policy: Insception Lifebank offers a full refund if your cord blood or tissue is not collected or stored.

Annual Storage Plans

Prepaid Storage Plans - 18 years

Annual Storage Plans Prepaid Storage Plans - 18 Years

Contact Insception Lifebank

facebook.com/insception

twitter.com/insception

insception.com

info@insception.com

1 866 606 2790

References:1. Karen K. Ballen et al. Umbilical cord blood transplantation: the first 25 years and beyond. Blood. July 25, 2013 vol. 122 no. 4 491-498.2. https://bethematch.org/Support-the-Cause/Donate-cord-blood/Cord-blood-is-changing-lives/3. https://clinicaltrials.gov/4. Bizzetto et al, haematologica | 2011; 96(1): 1345. Omar et al, Umbilical Cord Mesenchymal Stem Cells: The New Gold Standard for Mesenchymal Stem Cell-Based Therapies? Tissue Eng Part B Rev. April 2014 (Epub ahead of print). 6. Nietfeld JJ, Pasquini MC, Logan BR,Verter F, Horowitz MM. Lifetime probabilities of hematopoietic stem cell transplantation in the US. Biol Blood Marrow transplant. Mar 2008; 14(3): 316-3 7. Insception data on file. Rolling 6 months, Cord Tissue % of total storage.

© 2017 Insception Biosciences Inc. All Rights Reserved.V01-EN8PG2017 - Aug. 14, 2017. Subject to change without notice.