Storify Your Business!

CREATIVE ADVISORY

TRAINING PROGRAMS

ONLINE COURSES

PUBLIC SPEAKING

Who am I?

www.BD-Insider.comRevolu'onise your business!

Storytelling for business

Why does this maIer?

Life in an increasingly crowded and noisy word

A distracLon epidemic

Ge1ng ongoing a5en6on is more Important and difficult than ever before!

The need for clarity

You never get a 2nd chance to make a 1st impression

Part 1

GETTING ATTENTION

Why does Storytelling work?

When our brain detects a story, it knows it needs to pay aIenLon

!

Stories: How we always passed on knowledge

Only 100 years ago most of us were illiterate

Stories used to be the only way to share informaLon

How the brain works Ancient hardware that runs on outdated so7ware.

Mainly built to • Keep us safe • Save energy

Our brain isn’t really built for ongoing aIenLon…

Stories help to orgnanise informaLon so the brain

doesn't have to

Business Voodoo - Presentation Secrets

The Professor Mistake

Business Voodoo - Presentation Secrets

If you can’t explain it to a 7 year old, you don’t understand it yourself!

The Curse of Knowledge

The Logline

“A concise and informaLve summary of your story in 20-30

words”

Examples of loglines

Can you convey your story in a maIer of seconds?

This is also known as...

The elevator pitch

ABT And…But…Therefore

An original idea by Randy Olson - RandyOlsonProduc'ons.com

A scriptwriLng technique to make messages more

compelling

It works like a story in itself

ABT

AND

BUT

THEREFORE

“For sale: baby shoes, never worn”

The famous 6-word novel by Ernest Hemingway

MLK

The “I have a dream” speech

was a great example of ABT

Trump’s “Make America great Again” resonated stronger than Clinton’s policy-driven and…and…and…and… message

A great “elevator pitch” or “trailer” connects with the

audience and triggers ongoing aIenLon

Part 2

KEEPING ATTENTION

You know you have a story when the audience thinks

“So, what happens next?”

Think like

What can we learn from the masters of aIenLon?

BD-Insider

There are ancient and proven storytelling formats

There is 1 interes@ng thing all these stories have in common!

The Hero’s Journey

Joseph Campbell

There’s another thing these stories have in common…

The heroes are underdogs

The audience can idenLfy with the underdog’s reality

However, in business we believe that we should portray ourselves as strong, infallible successful characters

Guess who the strong, infallible, successful characters are in most stories?

The Villains!

Most great stories are about characters the audience can idenLfy with

But, what does all this have to do with our

business?

Great stories are all about the audience…

…great business stories are about our clients…

…NOT about us!

Hero’s journey = Client’s journey

knowledge

trust

relationship relationship

knowledge

relationship

knowledge

trust

relationship

knowledge

trust

relationship

knowledge

trust

Prospect zone

Client zone

The Road from Prospect to Client

THE CHARACTER

THE PROBLEM

THE GUIDE

THE PLAN

THE JOURNEY

THE OUTCOME

Story script

How to put this to work?

THE CHARACTER

THE PROBLEM

THE GUIDE

THE PLAN

THE JOURNEY

THE OUTCOME

Our prospect is the hero

The inner-story of the prospect’s challenge

We earn the privilege of becoming the guide

We provide the outline of the soluBon

We educate the prospect, answer FAQs,

We earn or ask for the business

How do we keep ongoing aIenLon?

Episode Episode Episode Episode

Remember Nedlix?

story plot

story plot

story plot

Keeping aIenLon while earning the business

Problem

Solu/on

Connec/on

Powered by an automated email campaign

But aren’t we already geeng too much email?

Email is sLll the leading channel

Source BBDirect

Email as a value delivery mechanismMost people abuse of email

There is an opportunity to stand out by geGng it right

The permission to communicate via email is a privilege. Treat it as such!

Adding value along the prospect journey Client zone

Build rela@onships of

trust that earn the business

Let’s summarise It maIers to get aIenBon in a noisy, crowded distracBng world

We need a clear message that connects with our prospect’s challenges and/or aspiraBons to get their aIenBon

A well craKed story delivery will help us keep that aIenBon and earn the business

There’s so much more…..

Learn the secrets of storytelling for business

Sign up for the FREE Storify Your Business course

www.BD-Insider.com