The joys of Storify

Kirsty Marrins@LondonKirsty

What is Storify?

A curation tool

Storify helps makes sense of what people post on social media.

Sometimes social media can be really noisy. Storify lets you tell the whole story, using various elements, in a way that makes sense to your supporters.

It helps tell a story by pulling in elements from the web.

How are charities using it?

1. Q&As

Examples include: #AskANurse by Marie Curie Cymru and a series of Q&As by NSPCC with the hashtag #TalkToNSPCC.

By Storifying Q&As you help people make sense of the questions that were asked and the answers given. Remember, an answer may take more than one tweet so Storify lets people see the entire conversation in its logical sequence.

How are charities using it?

2. Events

Storifying events presents a wonderful opportunity to bring to life the event for people who weren’t there or to create a lasting digital memory for those who were.

If you have corporate sponsors, it can even serve as a visual report.

How are charities using it?

3. Campaigns

Successful campaigns are integrated and run across various channels and platforms. Storify offers you a wonderful opportunity to bring together all the elements of your campaign in one place.

#MumsRock – a Mother’s Day campaign by Child’s i Foundation was beautifully shown in all its glory through Storify.

How are charities using it?

4. To show their personality

Everyone knows that people follow people, not brands so why not show your fun side? Leukaemia & Lymphoma Research Storified their Bleinheim Palace Triathlon campaign all through the voice of the #BlenheimDuck.

Wateraid’s Community and Events team took to the streets dressed as toilets on World Toilet Day and Storified their experience.

How are charities using it?

5. Tell stories

Charities need to be transparent and Storify can offer a unique opportunity to walk your supporters through a rebrand or take them on a new journey – which couldn’t be conveyed in a news story on your website.

But … they’re missing a trick

They’re not newsworthy

Think about what you could do to ride on news (where appropriate). You need not have an opinion, but rather curate the voices and opinions of others.

Add context

Involve others

Top tips for creating a Storify

Authentic image

Nail your heading

Blatant plug (Or is it PR…?)

Follow us on Storify!