Stories_GeneralCredential_V5.compressed

| Every brand has a story to share | Our job is to make that story relevant and competitive

CEO

Xavier founded STORIES, a mutidisciplinary retail and design practice, in 2003.

After having created the retail branch of Havas - Euro RSCG Group in 1987, he then developed the retail activity of Brand Image (previously known as Desgrippes & Gobé) from 1997 to 2001.

He has a great knowledge of both French and international retail distribution, retail banking (Société Générale, Gan, Caia de Ahoro), as well as food chains, service distribution and oil groups (Air France, Total Europe, YPF Argentina).

Xavier has a degree in architecture and supervises both the strategic and creative teams of Stories.

Managing Director

Dan joined Xavier en 2004, as associate director.

After a sales and marketing diploma from the French Paris Dauphine University, Dan started off his career in Carrefour Group, supervising the image of the «Private Labels» line of products.

He then founded a marketing services company for high profile accounts (Air France, American Airlines, Schlumberger, Vivarte Group, Clarins, Euro Santé Beauté).

His retail and design expertise are therefore based on his diverse career and his international consumer expertise.

He is in charge of the agency’s development.

REACTIVE, EFFECTIVE & INVOLVED TEAM

20 CONTRIBUTORS :

Strategist, architect, graphic designer, designer, engineer, developer...

13 YEARS OF BRAND STRATEGY DEDICATED TO RETAIL

INCLUDING 7 YEARS IN ASIA

OUR PROGRESS

What we do…IN MALL & DPT STORE

Carrefour Qwartz…

What we do…

Results :

Appetence and pleasure all along the customer journey. A connected store making easy the shopping and satisfying the clients.

A real success awarded « Janus 2015 ».

Unexpected turnover +10% + number of visits has doubled.

The challenge :

Create a store out of retail codes, modern and innovative, with a singular positioning.

Develop digital solutions to make easier the customer journey.

The beautiful taste

Our response :

Concept story The good & beautiful taste.

Reveal the fresh & tasty produces in the market Place and play the exaltation of products.

12.000sqm divided in 2 visually independant stores: food floor and equipment one, linked by efficient digital solutions in store.

What we do…

CARREFOUR | EXALTED PRODUCTS

| IN MASS MARKET

What we do…

CARREFOUR | THE MARKET PLACE

| IN MASS MARKET

What we do…

CARREFOUR | PASTRY

| IN MASS MARKET

What we do…

CARREFOUR | BUTCHERY

| IN MASS MARKET

What we do…

CARREFOUR | BAKERY

| IN MASS MARKET

What we do…

CARREFOUR | DISCOUNT AREA

| IN MASS MARKET

What we do…

CARREFOUR | HOME SECTION

| IN MASS MARKET

What we do…

CARREFOUR | DIGITAL JOURNEY

| IN MASS MARKET

What we do…

CARREFOUR | ATTRACTIVE SIGNAGE

| IN MASS MARKET

Pacific Plaza…

Our response :

Concept story « Inspired meetings »

Create a real place to live Shopping in a mall very attractive with signs coming from the metropolis, then provide a lunch break In a food court and do his welcoming shopping in a supermarket where the bakery and deli offer guaranteed freshness Incomparable and a selection of wines from four around the world.

The challenge :

Reveal the new shopping and recreation destination of Papeete.

A shopping centre with local colours and a Carrefour hypermarket specialising in traditional skills.

Results :

A tasty blend of modernity and traditional Tahitian codes, a unique experience in Polynesia.

By nature Polynesian

What we do…

PACIFIC PLAZA | VISUAL IDENTITY & GRAPHICS

| EN MALL & DPT STORE

What we do…

PACIFIC PLAZA | PUBLISHING


What we do…

PACIFIC PLAZA | ARCHITECTURE


What we do…

PACIFIC PLAZA | INTERIOR DESIGN


BalevBio…

Our response :

The colours of earth, water, sun and growth welcome the clients and give them the sensation of modernity and saisonality.

Simplicity and freshness of the graphic style connected with a playful architecture.

The challenge :

Convince that the organic food is both healthy and tasty for the daily life.

Fresh, healthy, daily

Results :

A new market generation: a pleasant shop where you can find whatever you want but also relax drinking a coffee and taste healthy food.

Ce que nous faisons…

BALEV BIO | VISUAL IDENTITY

| EN DISTRIBUTION


BALEV BIO | GRAPHICS

| EN DISTRIBUTION


BALEV BIO | INTERIOR DESIGN

| EN DISTRIBUTION


BALEV BIO | THE BAR

| EN DISTRIBUTION


BALEV BIO | THE RESTAURANT & CHILDREN AREA

| EN DISTRIBUTION

Franprix Nano…

Our response :

A choice of name "Nano" and its baseline "Food and necessary" which echo the compact and ingenious concept. A modern and powerful visual identity, a Graphic territory part of a city approach.Valuation of a differentiable offer: the range service. Customer proximity developed through the your communication and Point of Sale entertainment (development of a large pictograms library).

The challenge :

Revealing the "taste good" around a market place and play the exaltation of products. Develop innovative services nearby. Identify the brand with a name, a logo and a modern graphic territory, differentiating and urban.

Results :

An ingenious convenient store pragmatic and essential for urban customers, often In a hurry.

Agility for daily needs!


NANO | VISUAL IDENTITY

| EN DISTRIBUTION


NANO | CLOSE PROXIMITY

| EN DISTRIBUTION


NANO | COMPACT & ESSENTIAL OFFER

| EN DISTRIBUTION


NANO | FRIENDLINESS

| EN DISTRIBUTION


NANO | SERVICES & PRICES

| EN DISTRIBUTION

Endlessstory…

Our response :

A brand positioning built around the idea of « Fantastic Reality », thus creating a place dedicated to children’s imagination and Slavic tradition.

An emotional customer course, with elements of surprise all along : a news gallery, central lounges, a huge walk-in book…

The challenge :

Create an attractive and competitive destination for children, on a floor area of over 4 000sqm.

Results :

A flagship department store for the Mercury Group.

Fantastic reality

What we do…

ENDLESSSTORY | VISUAL IDENTITY

| IN MALL & DPT STORE

What we do…

ENDLESSSTORY | GRAPHICS


What we do…

ENDLESSSTORY | LIBRAIRY


What we do…

ENDLESSSTORY | DEPARTMENT STORE


What we do… IN FAST FOOD

Japandaily…

Japan Canteen Factory

Results:

A true immersion in a Tokyo atmosphere, with an innovative, healthy and daily offer.

Our response:

Create a warm and original atmosphere in a modern japanese decor.

Reveal the freshness of the food, express the attractive price as in stock exchange, give energy in store thanks to a dynamic ambience (NHK broadcasting, printing newspapers)

The challenge:

Create a new brand in the sushi fast food industry, by making the most of the industrial past of its founders.

What we do…

JAPANDAILY | VISUAL IDENTITY

| IN FAST FOOD

What we do…

JAPANDAILY | ARCHITECTURE

| IN FAST FOOD

What we do…

JAPANDAILY | INTERIOR DESIGN

| IN FAST FOOD

What we do…

JAPANDAILY | THE CANTEEN

| IN FAST FOOD

What we do…

JAPANDAILY | GRAPHICS

| IN FAST FOOD

What we do…

JAPANDAILY | BRANDED ACCESSORIES

| IN FAST FOOD

Mezzo di Pasta…

Comédia Moderna

Results :

-A feminine consumer profile, despite quite heavy meals -A now known place for other types of food : salads, breakfast… -A mature concept that can develop itself both in France and abroad.

Our response :

A concept entirely dedicated to freshness : freshness of the products, expressed by the green identity and finesse of the typography and logo ; freshness of spirit thanks to the communication tone

The challenge :

Differentiate the brand from its numerous competitors and develop other moments of consumption in the day.

What we do…

MEZZO DI PASTA | VISUAL IDENTITY

| EN FAST FOOD

What we do…

MEZZO DI PASTA | ARCHITECTURE

| EN FAST FOOD

What we do…

MEZZO DI PASTA | MENU BOARD

| EN FAST FOOD

What we do…IN FASHION

UndizMachine…

Welcome to the Machine

Our response:

Use digital solutions to guide a air system which delivers products in a cap from the basement (storage) to the shopping area.

A very funny in-store experience Luntitled the « phygital store ».

The challenge:

Increase the network meshing thanks to a new small size of stores.

Results:

Unexpected results (+30% of the turnover/sqm)

A singular shopping experience and very positive feedback from happy customers.

What we do…

UNDIZ MACHINE | VISUAL IDENTITY & GRAPHICS

| IN FASHION

UNDIZ MACHINE | LAYOUT

What we do… | IN FASHION

UNDIZ MACHINE | STOREFRONT


UNDIZ MACHINE | DIGITAL SCREENS TO ORDER


UNDIZ MACHINE | AIR PRESSURE SHIPPING


UNDIZ MACHINE | PARISIAN FLAGSHIP - RIVOLI STREET – 220 SQM


PARISIAN FLAGSHIP – INTERIOR DESIGN


UNDIZ MACHINE | PARISIAN FLAGSHIP – ORDER


UNDIZ MACHINE | PARISIAN FLAGSHIP - SIGNAGE


A.Shareine…

Our response :

A store organized around the concept of a practice studio with a dynamic spirit: an area dedicated to enhance the products on athletic models in the environment of a dancing room, a second area « lockers » for the presentation of all the products in their variation of colors and sizes

Challenges :

Make this brand of underwear and home-wear a new destination for young Chinese women at ease with themselves.

Results :

A pilot shop in Shanghai.

Practice Studio

A.SHAREINE | THE CONCEPT –STORY TELLING


A.SHAREINE | VISUAL IDENTITY


A.SHAREINE | LAYOUT


A.SHAREINE | MATERIALS


A.SHAREINE | STOREFRONT


A.SHAREINE | INTERIOR DESIGN


Chevignon…

HQ for urban adventurers

Our response :

A collective space with a basic architectural frame, like a brownfield site which is reinvested by a group of urban adventurers, fans of leather and quality.

The challenge :

Not only a new corner, but a new brand expression for her loyal customers offering them a premium shopping atmosphere.

Results:

A new visual expression and a shopping experience for this brand in phase with the current and ageless trends.

A new target and an increase of the turnover.

CHEVIGNON| CORNER IN THE GALERIES LAFAYETTE - PROJECT


CHEVIGNON| CORNER IN THE GALERIES LAFAYETTE - PRODUCTION


What we do…IN LUXURY

Le Bristol…

What we do…

Salon Culturel Contemporain

Our response :

A new positioning and image, the « Contemporary Cultural Hotel » which highlights its French cultural heritage and gives it its Parisian Palace status.

An improved name and a valorisation of the hotel’s activities in order to develop visit opportunities.

The challenge :

Reveal the Bristol’s true « Palace » status to its current and future clientele. Develop visit opportunities.

Results :

A multi destination : restaurants, seminars, banquets, bar, spa, cultural events…

A wave of new customers, whilst maintaining loyal customers.

Stories – Le Bristol : 13 years of a faithful collaboration.

What we do…

LE BRISTOL | BRAND ARCHITECTURE

| IN LUXURY

What we do…

LE BRISTOL | ÉPICURE – 3 STARRED MICHELLIN RESTAURANT

| IN LUXURY

What we do…

LE BRISTOL | 114 FAUBOURG – 1 STARRED MICHELIN BRASSERIE

| IN LUXURY

What we do…

LE BRISTOL | LE BAR – EXCEPTIONAL PARISIAN SPOT

| IN LUXURY

What we do…

LE BRISTOL | LOUNGES

| IN LUXURY

What we do…

LE BRISTOL | SPA LE BRISTOL

| IN LUXURY

Davidoff of Geneva…

Our response :

A concept which mixes luxury, tradition and modernity, and goes back to tobacco origins, with orangey colours, traditional shutters and leather material, which evoke a luxury Caribbean spirit.

The cigar is the centre of attention : a glass humidor serves as a cigar glorifier. A series of beautiful photos show business men smoking, seeing as they are the main target for this concept, destined to airports and international city centres.

The challenge :

Make Davidoff of Geneva stores a top of the range reference for tobacco aficionados.

Results :

- A concept which clearly states Davidoff’s distributor activity

- A top of the range experience in phase with its tobacco and accessories multi-brand image.

- 70 stores around the world

Carribean Humidor

What we do…

DAVIDOFF | WALK IN HUMIDOR

| IN LUXURY

What we do…

DAVIDOFF | BROOKFIELD FLAGSHIP - NYC

| IN LUXURY

What we do…

DAVIDOFF | TAMPA USA

| IN LUXURY

What we do…COSMETICS

Biotherm…

Our response:

Creation of a new model of higher standards: an upgraded strategic positioning and powerful creative inputs around the idea of the « bay way » and an healthy lifestyle.

The challenge

Refresh the creative inspiration with a brand new story to target the Asian Markets.

Results:

Welcome to the urban beach house for « water lovers » !

Bay Way

What we do…

BIOTHERM | SHAPES – MATERIALS - PROPPING

| IN COSMETICS

What we do…

BIOTHERM | IDENTITY

| IN COSMETICS

What we do…

BIOTHERM | CENTRAL IN-STORE EXPERIENCE

| IN COSMETICS

What we do…

BIOTHERM | BACKWALLS FOCUS FOR MEN CARE

| IN COSMETICS

What we do…

BIOTHERM | DISPLAYS FOR WOMEN CARE

| IN COSMETICS

Timier House…

Our response :

Representation of an urban nature and the realization of the term "house" The greenhouse A plant atmosphere : the controlled nature. Light natural look = overhead lighting Furniture and accessories borrowed from the culture of greenhouse => familiarity and shifting

The Beauty Greenhouse

Le challenge :

Revitalize the brand, the store chain and affirm its credibility on the beauty market.

Résultats :

On going roll-out. 60 stores in China.

What we do…

TIMIER HOUSE| VISUAL IDENTITY

| IN COSMETICS

What we do…

TIMIER HOUSE| GLOBAL IMAGE

| IN COSMETICS

What we do…

TIMIER HOUSE | BEAUTY STEPS MERCHANDISING, CUSTOMERS’ EXPERIENCE

| IN COSMETICS

What we do…

TIMIER HOUSE | STOREFRONT

| IN COSMETICS

What we do…

TIMIER HOUSE | INVITATION TO TENDER AND FOLLOW-UP

| IN COSMETICS

What we do…

TIMIER HOUSE | SHOPPING BAG – PROMOTION - ADVERTISING

| IN COSMETICS

SINGAPORE

Fleur Lozevis

[email protected]+65 91 70 70 68

www.stories-design.com

PARIS

Dan Otmezguine

[email protected]+33 1 55 60 19 94


THANK YOU

VIET NAM

Khuong Tran

[email protected]+ 84 90 758 0154


Stories_GeneralCredential_V5.compressed

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