Stories, games and origami unicorns remote engaging in our participatory world

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    11-Sep-2014
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Kenny Lauer presented: Stories, games and origami unicorns remote engaging in our participatory world. A romp through the world of digital engagement and its effects on our world.

Transcript of Stories, games and origami unicorns remote engaging in our participatory world

  • George P. JohnsonLeadership Offsite2011

    Tuesday, April 2, 13

  • Stories, Games and Origami Unicorns: remote engaging in our participatory world

    Kenny Lauer

    Tuesday, April 2, 13

  • 3http://www.flickr.com/photos/headtraumamovie/870988845Tuesday, April 2, 13

  • 4http://www.mikearauz.com/2009/03/thoughts-on-spreadable-media-parts-3.htmlTuesday, April 2, 13

  • 4If I tell my Facebook friends about your brand, its not because I like your brand,

    http://www.mikearauz.com/2009/03/thoughts-on-spreadable-media-parts-3.htmlTuesday, April 2, 13

  • 4If I tell my Facebook friends about your brand, its not because I like your brand,but rather because I like my friends.

    http://www.mikearauz.com/2009/03/thoughts-on-spreadable-media-parts-3.html

    Mike Arauz

    Tuesday, April 2, 13

  • 5Tuesday, April 2, 13

  • 6Relationships are Redefined

    Tuesday, April 2, 13

  • 6Relationships are Redefined

    Traditional 1:1 relationship

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  • 6Relationships are Redefined

    Traditional 1:1 relationship Traditional 1:1:M relationship

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  • 7Tuesday, April 2, 13

  • 8 The moment we are living through [right now] is the largest increase in expressive capability in human history.

    Clay Shirky, TED

    ExpressiveCapability

    To make known the opinions or feeling ofHaving power and ability

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    Remote Engagement

    David Armano darmano.typepad.com

    DefinedA Digital Experience interaction that happens either:1. outside the 4 walls of the event OR2. within the 4-walls but influences

    or affects people outside the 4-walls

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    Remote Engagement

    Understanding Remote EngagementConvergence and participatory culture(e.g., gamification, transmedia storytelling)

    David Armano darmano.typepad.com

    Getting from Me to Them

    Them

    Me

    DefinedA Digital Experience interaction that happens either:1. outside the 4 walls of the event OR2. within the 4-walls but influences

    or affects people outside the 4-walls

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    Egypt 2.0?

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    Egypt 2.0?

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    Egypt 2.0?

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    I want to meet Mark Zuckerberg one day and thank him...I'm talking on behalf of Egypt. ...

    This revolution started online. This revolution started on Facebook. We would post a video on Facebook that would be shared by 60,000 people on their walls within a few hours. I've always said

    that if you want to liberate a society just give them the Internet. Wael Ghonim

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    + 16504194196

    + 390662207294

    + 97316199855

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    Social Media is changing the world.

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    Level 4 RipplesDistribution through individuals (email lists, etc.)

    Level 3 RipplesDistribution through closed networks (Facebook, MySpace, etc.)

    Level 2 RipplesDistribution through open networks (blogs, sites, feeds, widgets, etc.)

    Level 1 RipplesDistribution through mainstream media outlets, digital and analog (press, influencers, etc.)

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    The most important word on the Internet is not SEARCH.

    THE MOST IMPORTANT WORD ON THE INTERNET IS SHARE.

    Hugh McLeod & Jyri Engstrom

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  • Anywhere and everywhere

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    There are more than 200 million active users [40 percent] currently accessing Facebook through their mobile devices. People that use Facebook on their mobile devices are twice as active on Facebook as non-mobile users.

    Facebook official statistics (January, 2011).

    Social networking now connects 62 million US adults. Forrester

    Twitter is now attracting 190 million visitors per month and generating 65 million Tweets a day. Most users dont Tweet at all, but rather use Twitter as a consumption media.

    Twitter COO Dick Costolo, at the Conversational Media Summit

    It gets 300,000 new users a day. Biz stone, Chirp

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  • Over 6 million people are engaging Fortune 500 brands through key social media channels.

    25Source: The Social Media Habits of the Fortune 500 study, iMediaWorks, 2Q, 2009Tuesday, April 2, 13

  • 500 Billion Impressions

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    People in the US generate more than 500 billion online impressions on each other regarding products and services more than one-fourth the number of impressions advertisers make.

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  • US Social Network Ad Revenues, 2009

    27Source: eMarketer, January 2011

    Billions and % Change

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  • US Social Network Ad Revenues, 2009

    27Source: eMarketer, January 2011

    Billions and % Change

    Why are US marketers spending 55% more than last year ($3.08B) to advertise on social networking sites this year, as predicted by eMarketer?

    Thats where consumers are influenced.

    $1.43(20.3%)

    $1.99(39.0%)

    $3.08(55.0%)

    $3.93(27.7%)

    2009 2010 2011 2012

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    Technologyis

    changing our lives

    Convergence cultureis a world where

    every story, image, sound, idea, brand,

    and relationship will play itself out

    across all possible media platforms.

    Henry Jenkins

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    Participatory Culture: The Prosumer

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    Participatory Culture: The Prosumer

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    Technical Portal vs. Phenomenon

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    Dino Ignacio Bert

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  • Mashup and Remix

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  • Era Mashups

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  • Participatory Culture: Social Skills and Competencies

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  • Transmedia Storytelling: What is it?

    38http://social-creature.com/page/3

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  • Transmedia Storytelling: What is it? According to Henry Jenkins: A

    process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. Ideally, each medium makes it own unique contribution to the unfolding of the story.

    According to Kenny Lauer: Enable the audience to experience the story in a lot of different ways through a lot of different ways.

    38http://social-creature.com/page/3

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    Harry Pottermovies, video games and other elements

    are all retellings of the books that JK Rowling wrote

    = Not transmedia

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    Harry Pottermovies, video games and other elements

    are all retellings of the books that JK Rowling wrote

    = Not transmedia

    Julia Child autobiography, My Life in France

    + Julie Powells blog The Julie/Julia Project+ Nora Efrons movie, Julie and Julia

    = Transmedia

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  • Elements of Transmedia Storytelling Participatory.

    Not just watching.

    Recursive. Ties back into the core narrative(s) and builds intelligence.

    Scalable. Grows into other forms or properties to some extent.

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    Linear, Control, Push

    Produce WatchStory

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    Non-linear, Participatory, Push/Pull

    Linear, Control, Push

    Produce WatchStory

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    Non-linear, Participatory, Push