PITCHING STORIESGETTING JOURNALIST TO TELL YOUR STORY

SOME PAPERSSouth China Morning PostChina Economic ReviewGamasutraBaltic ObserverChina Tech NewsTechRiceTechNodeGames In Asia ( Tech In Asia)Articles on Tech Crunch and Venture Beat

THE JOURNALISTUnderpaidOn deadlinePressured by EditorJuggling multiple storiesUsed to rejection by sourcesParanoid that friends just want coverageTelling the stories of others not their ownDeals with critics, trolls and haters dailyCredibility always on the line

IF ONLY

…..If only we can get media coverage

Getting media coverage may not be the solution, it may even make your problems worse.

It may crash your serversIt will let the world know how unfinished you areThe story may not be covered the way you want itThe story may haunt you forever, the internet never forgets

BUT IF YOU DO

These are the steps to consider.

1) Angle2) Contact3) Package4) Message

ANGLE AND HOOK

What will their readers be interested in?What will their editors approveWhat stories do they cover or have over-coveredNew features are not enough…What trend are you part of and representPitch a story , not a specification or announcement

FIND A CONTACT WHO COVERS YOUR BEAT

Make Contacts before you need to pitch a storyTry to be referredBe a source and educateIntroduce to othersCreate a relationship, not a one off free advertisement

PACKAGE A STORY INTERESTING TO THEIR READERS

1) A white paper2) An Infographic3) Some study or research4) Funding / Partnerships / Awards5) New Trends or unknown areas6) Events or Contests7) Pictures, charts graphs8) Ready made text or story9) Lists and Link baiting

THE MESSAGEThe Internet is forever

Answer in Sound Bites

Be a Knowledge Leader

Don’t make a sales pitch

Know your Goals

Links, Videos and Demoes

THANK YOU

Frank@kwestr.com