Store pictures

Observation by Iuren Ramiro on CCC

Insights and opportunities for “ARE YOU PAYING ATTENTION?”I’ve saw different types of business stores…1. A team Clothing Store (Flamengo’s Fla Boutique)2. A bag and purse store (Le Postiche)3. A traditional shoe store (Mr. Cat)4. A big Cinema (Cinemark)5. A big Bank (Itaú)6. A Fast Food service store (Subway)

In two different shoppings.

Insights:

I understood that, in some types of business people tend to follow a way of walking, due to the space or the objective (subway works only in one way).

A well organized idea of store will have a good ratio of people attending, even if the volume of people become big by some

random reason.

I did not have found any BIG sign, thus I did have found some that were not that small.

The only store that drove me in was the Cinema, due to two reasons: my will to see the movie and the smell of popcorn, that called my attention at the instant.

The majority of the places gave a feeling of a cold place. This doesn’t help the brand. If they want clients today, they need to give them(the clients) a warm feelinga. As a result we ended up with many stores where you don’t like to stay more than the necessary.

The stores didn’t use the illumination to create a specific mood, so all the examples have a plain

light.

The Floor and the ceiling helps me to identify the mood of the store and gives me the impression of a clean place – or not.

The environment will always influence the perceived value of the merchandise, increasing it or the

opposite.

When happened, the loudiness, in those cases, was not good and contributed negatively to the store’s image.

A sparse place is good. If you really don’t need to show all the options available, a virtual display can help to

diminish the crowed visual.

In all the examples, the discounts, promotions etc were at the entrance and also, sometimes, before it. Always having priority.

Some products aren’t for browsing. They are mission products.

When salespeople do a script you can see two things: people expect that behavior and people behave accordantly, when already knows the “protocol”.

Obs. My head guides me to a different type of view than a woman’s, so my visions are too unilateral. They should be made with another gender together.