STORE OPERATIONS

• GANT is a lifestyle brand

• The company’s values are based on its authentic American East Coast heritage, dating back to its inception in New Haven, CT, USA in 1949. 

• Today enjoys a global presence in over 60 countries, with over 700 stores and 4,000 selected retailers. 

Location: Alphaone Mall,Vastrapur,Ahmedabad

• The store is on ground floor

• Store Timings are from 10:30 am to 9:30 pm

• Staff includes 4 employees, 1 security guard and 1 store manager

• Stock on the floor: semi formals (Friday n Sunday casuals)

• Customers: customer profile prohibited

•Season change : twice change(winters and summers)

•Sales: footfall varies a lot, weekends excessive

•Customer service: -normal decorum(greet customers)-regular customer gets benefit-offers loyalty programs-cash/credit-discount offers-30- 50% off ,vouchers from 2000-5000

STORE ENVIRONMENT

•Store opens at 10:30 am & closes at 9:30 pm for customers.

•An assistant manager opens the store at 9:30 am

•Cleanliness of the store is done within this one hour.

•The store provides a relaxed ambience to the customers.

•The music is very low in volume.

•The air has a touch of a mild fragrance

PRODUCT CATALOGUE

Size Price Fabric Collar Fit Occasions

Sleeve Pattern Price

SMLXLXXL

2400 -15,500 Rs

CottonLinen

Button-down

Slim fitRegular fit

Formal Causal

ShortLong

SolidCheckStrip

Rs 2,500 to 6,000

SHIRTS

Size Fabric Hood Sleeve Neck Closure Pattern Price

SMLXLXXL

CottonWool

With hood, Without hood

LongSleeveless

Round,V neck,Shawl neck

ButtonZipper

Knitted pattern, Solid, Strip

Rs 3,000 to 9,000

SWEATERS

Size Fabric Waist Fabric type Occasion Fit Price

303234363840

Cotton Low rise,Mid rise

Trousers,Chinos

Casual Tailored,Regular

Rs 4,000 to 7,000

Trousers

Jacket

Size Fabric Waist Fabric type Hood Price

MLXL

Cotton,Nylon,Polyester

Low rise,Mid rise

Trousers,Chinos

With,Without

Rs 8,000 to 10,000

Size Waist Rise Waist Denim treatments

Price

3032343638

LowMid

Low rise,Mid rise

No wash,Lightly washed,Heavily washed

Rs 4,000 to 5,000

Jeans

Size Fabric Price

SMLXLXXL

Cotton Rs 2,000 to 7,000

Polo tees

Accessories

Caps Rs 2,000

Socks Rs 1,000

Shoes Rs 6,000 to 12,000

Window display

•Closed window display n promotional window display•Headless Manequins •Set acc, to the season sale•Friday , Sunday casuals which represents the brand

Centre focus

marquee

Push & pull entrance

Design ,color, materialCOLOR USED -subdued colors -earthytones for fixtures

-Used wooden ply for shelfs(one way phase out)-wall units are attached to walls using the basic architecture of the store• one way racks are placed centrally or adjacent to pillars or wall extensions creating a circular motion for customer mobility•Wall units made of POP•Boutique Layout

Personal space

Selling space

signage

Signage/props

Track light

Installations light

Sushi table

Placement & interaction

props

Wall unitsOne way stands

Centre focusfoldinghanging

VISITING CARD

• Arvind’s custom clothing brand.

• Stores in Bangalore, Ahmedabad & New Delhi

LOCATION ; Shop no 6, ground floor, Alphaone, Vastrapur, Ahmedabad

• Store timings: 11 am- 9:30 pm

• staff: 1 store manager, 1 security guard , 2 employees:•Customers: every individual is form of publicity

• Season change: four times annually

• Footfall –subjective(10% per avg)

• Customer service- Style stewards- online, book an

appointment - customisation, walk in

store,- visits customers

place- No loyalty benefits- Cash/credit

STORE ENVIRONMENT

•Store opens at 11 am & closes at 9:30 pm for customers.

•An assistant manager opens the store at 10:00 am

•Cleanliness of the store is done within this one hour.

•The store provides a relaxed ambience to the customers.

•No music

•The air has a touch of a mild fragrance

PRODUCT CATALOGUE

Shirts and T shirts Rs 2,000 – 11,000

Suits Rs 14,000 to 1,15,000

Chinos Rs 3,000 to 4,000

Jeans Rs 3,000 to 8,000

Creyate offers customized products so fabric, price, style all depends on what customer chooses.

Men

Window display

•Window display

•Abstract mannequins

•Theme- customization

marquee

Focal point

Cocreation table

Track light

Mannequin - customization

Selling space

Hook stand

props

signage

signagefolding

Customer space

gandola

hanging

VISITING CARD

THANK YOU

Presented By:

Nirali ChokhawalaRajvee ParmarPriyanshu Sharma

MFM - II