Store of the Future-kayley - Hardware · PDF fileThe Store of the Future . ... • Ace and...
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Technologies that Could Change the Way You Do Retail The Store of the Future
Transcript of Store of the Future-kayley - Hardware · PDF fileThe Store of the Future . ... • Ace and...
Technologies that Could Change
the Way You Do Retail
The Store of the Future
SPONSORED BY:
• How technology is affecting retailing.
• What new tools are available for retailers today.
• Key areas of the store where technology is
useful.
What we will discuss…
Brick and Mortar
vs.
Point and Click
Have you ever used the Internet to research
the pricing of a product?
Source: 2012 NRHA/Hardware Retailing Study
74%
26%
Yes No
Source: 2011 HIRI Internet Tracking Study
Change in Home Improvement Spending Online
$0 $200 $400 $600 $800 $1,000 $1,200
2001
2011
Retail
Online
Using New Technologies to Shop
Source: 2011 HIRI Internet Tracking Study 0% 5% 10% 15% 20% 25% 30%
Text More Info
Social Networking site
Mobile Internet Device
Tablet Computers
2011
2009
Trends
• Smaller formats: People want convenience
• Expanded inventory online
• More research online
• Integration of brick-and-mortar and online
• A web-like experience in the store
• Price transparency
• More advanced data collection systems
Consumer shopping habits will
include more use of technology in
the future. How will you respond?
Display & Signage
Digital Signage
• Includes looping product
ad and how-to information
• Doubled sales from same
month previous year
• Flexible
• Catches the eye
• More information
• High ROI
• Convenience
Digital Signage
TV Screens
• Near checkout
• Branded content
• Twitter feed
QR Codes
• On product packaging or
use as shelf talkers
• More information in less
space
Tablet Computers
• Interactive
• Use various apps
• Help customers find
information
Service Desk Kiosk
• Self-shop or easy for associates
to help
• Help desk in a central location
• Customers like to have control of
the shopping experience
Employee Training
• Employees need an organized approach to training
• Internet access in-store improves customer service
• Customers today are more informed
• Employees have many online training opportunities.
Challenges and Opportunities
Marketing
Loyalty Programs
• Not your average promotional tool
• Getting easier to use and more
information is available
• Offers a more personalized
marketing message
Creative Marketing
• Look for places online
where customers are
already going
• Ace and the CAPTCHA box
• Home Depot has an ad
on the Weather Channel
app
Operations
Store Security
• Connected to the POS system
• Connected to alarm systems
• Reduced shrinkage costs
• Cost is going down
POS Technology
• Mobile phone-based system
• Information wherever you are
• More flexibility in reporting
• More options for checkout
• Mobile connecMvity has made some big changes in what today’s shopper expects from retailers.
• Technology has given today’s retailer tools to be more efficient and effecMve.
• Independent retailers need to embrace these technologies to stay relevant to shoppers.
Conclusions
