Storage Infrastructure optimization by Bart Claeys (IBM)

© 2011 IBM Corporation

Storage Infrastructure Optimization Improve Operational Effectiveness and Reduce Cost

presented by Bart Claeys ,SW Europe storage sales leader

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© 2011 IBM Corporation2

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The World is Becoming Smarter Every DayWhat’s Making it Smarter? More Information!

2.5 billion RFID tags sold in 2009

900 million GPS devices sold annually by 2013

76 million smart electric meters in 2009. 200M by 2014

Text messages generate 400TB of data daily in the U.S.

MRIs will generate a Petabyte of data globally this year


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Does this sound familiar?I have one or more of these challenges:

I need to reduce costs, improve performance and increase IT flexibility

We are experiencing explosive information growth!

We need to deliver more business value from our IT investment

My data is not adequately protected

I want to maintain access to information only throughout its useful life


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Smarter Systems are creating a storage efficiency challenge


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Storage Virtualization Thin Provisioning Improved Storage Management

Data Compression Data Deduplication

Automated Tiering Automated Data Migration

Focus Areas – Four Steps to An Optimized Environment

Move data to the right place

Store more with what’s on the floor

Stop storing so much

Information Lifecycle Management Data Protection-backup and Disaster Recovery Archive & Retention

Establish governance for enterprise data


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What is IBM’s Storage Infrastructure Optimization (SIO) offering?

A comprehensive assessment program that quickly analyzes your storage infrastructure and provides recommendations to reduce the cost to store, access and more effectively manage your company data

SIO will assess: Current storage processes Installed Storage systems infrastructure Current utilization rates Staffing efficiency

Recommendations are based on: Your specific business requirements IBM developed best practices Industry benchmark data with targeted ROI


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Reclaim, Rationalize & PlanReclaim, Rationalize & Plan

Virtualize & TierVirtualize & Tier

Backup/Restore & Disaster RecoveryBackup/Restore & Disaster Recovery

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Storage Process & Governance ModelStorage Process & Governance Model

Archive / Retention / ComplianceArchive / Retention / ComplianceAlig

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Opt

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Red

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Stor

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Storage Infrastructure OptimizationAreas addressed

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Do you feel that you are spending too much on storage related infrastructure?

Do you need to protect your data more carefully?

Is moving and managing information overwhelming your staff?

Are you retaining data you no longer need?

Are you struggling with turning your information into insights?

Are you storing all of your data and information on the same storage device?

Do you have a number of disparate storage systems that do not work well together?

Do you have issues with the stability and availability of your customer applications?

Are your basic storage tasks taking too long?

Why You Should Consider this SolutionCan you answer “yes” to any of these questions?


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You want to reduce storage costs while improving service levels

Your current staff is swamped

You would like more industry best practices & benchmarking

You want a comprehensive investment model with ROI

Why Consider IBM’s Storage Infrastructure Optimization?Do you have any of these issues?


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Who is it for? Customers confronted with Data management challenges

How does it work? Our subject-area specialists perform an evaluation of your

environment We identify areas where savings can be achieved through

infrastructure optimization

Storage Infrastructure OptimizationSolution definition

What is it?A programmatic, cross-brand IBM solution A transformational assessment led by IBM/GTS:

-to analyze clients’ challenges dealing with explosive data growth; -then addressing those challenges with virtualization, tiering, compression, de-duplication or storage management solutions


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Realize savings on:Storage CostsPower Costs Floorspace CostsOperational CostsTape CostsArray Maintenance Costs

What you can expect from the assessment and solutionImplement proven technologies and realize savings in the following areas

Storage Virtualization Offload both local and remote replicas from expensive disk to low

cost alternatives

Thin Provisioning Allows for better utilization of historically underutilized capacity

Data Deduplication Removes multiple instances of the same data

Cloud Storage Provides simplified access to data and frees IT staff to focus on

core business

Storage Service Catalog Prevents wasteful provisioning practices such as assignment of

unnecessary replicas and excess primary storage

Data Archiving Removes outdated records to make better use of assigned storage

Content Expiration Purge unneeded data

Advanced Storage Reporting Facilitates the reuse of existing capacity, reducing purchasing

requirements, power consumption and floorspace sprawl


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Client Benefits

What is the Deliverable?

A specific list of recommendations based on your business requirements, priorities and industry best practices. Also included are your associated ROI benefits after implementation.

Why commit your people’s time for the assessment?

Provides a clear and concise roadmap and set of recommendations Small investment of your team’s time Reduces overall organic storage growth Dramatically lowers costs

Year one reduction in new storage spend of up to 20-25% Up to a 50+% reduction in spend over 3-5 years


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An Asian Telecom Company:$74M savings over three years broken down into following key practices:

• Data Rationalization: $13M • Virtualization/Right Tiering: $36M • Backup/Restore & DR: $13M • Archive & Retention: $12M

A leading international bank, with $1.5T in assets, realized that its out-of-control storage environment was adversely affecting its business

Key elements included:• Standardization• Virtualization• Consolidation• Automation• De-duplication• Out-tasking• Policy and Governance• Data rationalization, archiving and consolidation

The estimated savings $60M over 5 years

The project was completed in 18 months, including three months for a series of assessments and business case, two months planning, 12 months transformation/transition and one month post project.

Client Benefit Examples

A leading US bank, was challenged by high data growth and low utilization rates

Client Constraints• 40% Growth Rate• Heavy reliance on Tier 1• Low Utilization• Lack of Enterprise Tooling • Mix of storage vendors

The estimated savings $35M over 5 years


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Rationalize & Archive

Rationalize & Archive

Content / Data RationalizationContent / Data Rationalization

ArchivingArchiving

Phase 4Phase 3

Tiering & Data DedupTiering &

Data Dedup

Virtualization Engine

SANSANSANSAN

Tiering / SRM ToolsTiering / SRM Tools

Tier 1Tier 1 Tier 2Tier 2 Tier 3Tier 3

Data DedupData Dedup

Right TieringRight Tiering

Storage Service CatalogStorage Service Catalog

Data Center 1

AssetSRMSRMExisting Data

SERP™Repository

Data Center 2

HQ

Phase 1

AnalyticsAnalytics

IBM’s Integrated Approach

Virtualization Engine

SANSANSANSAN

SVC / STAR ToolsSVC / STAR Tools

Virtualization &

Reclamation

Virtualization &

Reclamation

Tier 1Tier 1 Tier 2Tier 2

Classification / Reclamation

Classification / Reclamation

Phase 2

VirtualizationVirtualization

Non-electronicData

Retrieval Time

Lower Cost storage, ILM

subseconds seconds days

Tier 1Active Data

Active Archives•Low cost disk•Virtual Tape Library•Tape

Offline Data

Data generated by Smarter Planet technologies

Regulatory requirements for data retention and eDiscovery

Leverage data for Business Analytics and Optimization

hours

NecessaryInformationUnnecessary

Information

Tier 3Tier 3

Typical Storage Optimization Project that will manage data based on business value and service levels


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Example Impact of recommendationsSavings in Storage Costs

Aligning applications to business requirements more efficiently aligns costs

Virtualized ILM adoption - initially target lower tiers for all Hosts by default

Automatic recommendations on storage LUN placement based on actual workloads

Considerable reduction in Tier 1 spend

Archiving allows for the retirement of application data to less expensive disk while keeping data available

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New Solution Future Storage Capacity

Tier 3250238%

Tier 1168426%

Tier 2238836%

CurrentStorage Capacity

Tier 14500100%


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Why IBM’s Storage Infrastructure Optimization?

Extensive enterprise customer experience – 30 years working with large customers to create storage

strategies– Deep experience in multi-vendor storage technologies

Deep Consulting Experience– Broad base of storage and consulting skills– Analytic tools to drive quantitative understanding of

environment and opportunities

Comprehensive Solution– Immediate benefit through our Tactical Consulting– Creation of an Information Life Cycle (ILM) storage

infrastructure framework– Data lifecycle management blueprint and roadmap

Flexibility– ILM implementation roadmap can be structured for an

end-to-end plan or for specific subset of applications– Ability to be dynamically modified to meet future needs


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Storage Infrastructure optimization by Bart Claeys (IBM)

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