Stop the Presses!
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@Teradata_Apps |#TeradataSummit STOP THE PRESSES! – You’re NOT a Publisher 5 Things you can do to Avoid the Publisher Trap.
Transcript of Stop the Presses!
@Teradata_Apps |#TeradataSummit
STOP THE PRESSES! – You’re NOT a Publisher
5 Things you can do to Avoid the Publisher Trap.
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Quality >
quantity quantity quantity quantity quantity quantity quantity quantity quantity quantity
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2.6 Seconds
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Be Ruthless with Content
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96% have received mistargeted information or promotions.
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71% said “they don’t know
who I am.”
51% received mixed information across channels.
41% had mistakes about basic personal information.
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5 X 8 X 3 = 120 Pieces of content
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“The biggest irony with most marketers is their inability to successfully communicate internally.”
- Mike Gospe
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Be Brief and Specific
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2.6 Seconds
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Types of Advocates 1. Super Connector 2. Guru 3. Star 4. Maven
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Identify and Reward Advocates 1. Pay attention and create a
formal list. 2. Use Klout, Littlebird or
Traackr to find influencers. 3. Create a program to reward
them or use a service.
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A Business Partner A Relationship Builder An Information Concierge
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Devin B. Meister Devin is a Content Director at Wilson Advertising. He graduated from E.W. Scripps School of Journalism at Ohio University and has been entrenched in marketing communications in some form throughout his professional career. He has worked with a variety of companies, both client side and agency side, and both business to business and business to consumer. He has also coached high school varsity soccer for the past nine years.
@SoccerD @Wilsonadv
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Wilson restores brand value for sustainable growth and brand loyalty. We believe that well traveled brands have a story to tell. We are experts at telling those stories and rekindling preference for mature brands. The result is a reinvigorated brand, one with youthful outlook that acknowledges the past.
For more information visit www.wilsonrebranding.com.
@WilsonRebrand
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Links and Resources
1. $2 million movie production - http://www.fastcompany.com/3017413/most-innovative-companies-2012/29red-bull-media-house accessed 10:24 am March 6, 2014
2. F.A.V.E. 50, Social Retail Report, Top 50 Retailers on Facebook, Expion http://www.expion.com/wp-content/uploads/2013/08/Expion-FAVE-50-Social-Retail-Report-FINAL.pdf accessed March 6, 2014
3. Missouri University of Science and Technology, http://www.sciencedaily.com/releases/2012/02/120216094726.htm, accessed March 6, 2014
4. 2014 Janrain US Consumer Research Social Login and Personalization, Janrain Inc. Based on primary research performed and reported by Blue Research®, https://t.yesware.com/tl/6aa5bb93e1728364b0b366495abac688c4e42f9c/1a138ed8f89f85995b9a6e574d0e2c98/f6fd556ce4dd502be990d2b14e1f59d1?ytl=http%3A%2F%2Fjanraindocs.com%2Fview%2Fmail%3FiID%3DGCQUZ5GNGFGPCNXUETT2
5. How Much Content Do You Need? Convince and Convert Blog, Jay Baer, accessed March 6, 2014 http://www.convinceandconvert.com/content-marketing-2/how-much-content-do-you-need-heres-a-formula/
6. 3 Tips for Better Internal Marketing, Mike Gospe for Hubspot Blog http://blog.hubspot.com/blog/tabid/6307/bid/28151/3-Tips-for-Better-Internal-Marketing-Communication.aspx accessed March 6, 2014
7. What B2B Marketers Need To Know About The 4 Advocate Personas, http://influitive.com/blog/2014/02/13/b2b-marketers-need-know-4-advocate-personas/ accessed March 6, 2014
