Stop Ruining Your Reputation

The 15 min Digital Detox

My hotel room

My airbnb J

My airbnb J !

74% of an agent’s business, does NOT come

from web leads, it comes from

word of mouth

marketing.

Of people are suspicious of really

good reviews, especially hundreds

of 5 star reviews

57%!

!!

DETOX the hidden brand behaviors

sabotaging TRUST

Know What Your Reputation Is

Because it isn’t on Google, or Zillow

Do a Brand Rep Audit If you can define and measure

trust, you can manage it.!

•  What’s the first impression I make? How about online?!!

•  If my coworkers were asked to talk about me, when I wasn’t present, what do you think they’d say?!

!

•  What do you think I’m like to work with?!!

•  How have I exceeded your expectations in the past?!!

•  How have I disappointed you in the past?!!

Your Brand Code

Find 3 words that define what your brand stands for!

Brand Positioning

What do you want people to say about you when you’re not in the

room?

What are you willing to DO to get them to say it?

!!

The Shortcut to Blah Leads, Relationships and Business!

Obstacles to Execution

“My agent took ages to respond to me, I felt like I was forcing my mother to

text me back.!I should have known the minute I saw her Nokia.” !

We are streamlining our product portfolio

Design and engineer !a PEER user experience – then

measure it.!

Insight is the new black.

Ick.. Or Incredible?

Click bait, Growth-hacking, and Marketing!

“People are busy. All you really have to do is slap together a Top Ten list...people go bananas over those. Just make sure it has a KILLER HEADLINE.”!

!

“Trust is earned in drips and lost in buckets.

Every click bait headline endangers !

customer trust.”!Tara Nicholle Nelson!

www.futurebusiness.com Your topic of Business presentation

There are 18 Ways to be Seen on Google Reviews are Only One

Third party News Charitable Giving Company?

Articles Press Releases Social Proof & Social Identifiers

Does your reputation live up to your marketing message?

1.  Specific income/sales results

2.  Misleading information about service

3.  Promises that can’t be measured

3 things to steer clear of:

Use customer testimonials as brand stories, bring them to life in your marketing!

Let Your Customers Do The Marketing!

“Along with Success Comes a Reputation

for Wisdom” Euripides!