Stop Payment Fraud from Eating Your E-commerce Profits
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Transcript of Stop Payment Fraud from Eating Your E-commerce Profits
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… but there’s a persistent and growing threat to every business that accepts payments online.
You’re working hard tomake your online commerce business profitable …
!
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Why?
• The move to EMV chip cards has made online an easier target than brick-and-mortar stores.
• Criminals have easy access to potential victims all around the globe.
The threat:Credit-card fraudsters love the online commerce business, too.
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The overwhelming share of losses to merchants from credit card fraud come from card-not-present (CNP) transactions, and the problem is getting worse.— Card industry newsletter The Nilson Report, October 2016
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If you take credit card payments online, you need a proactive plan to protect your business and its reputation.
Start with thesefive steps.
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Good data security practices
protect your customers’
information.
Good fraud prevention
tactics stop bad transactions
that cost you money.
Good data security:
When you comply with PCI
DSS, the Payment Card
Industry Data Security
Standard, you’re taking care
that consumers’ personal
information isn’t vulnerable to
being stolen.
Good fraud prevention:
Identifies and stops
transactions that attempt to
use payment card data that
was already stolen
elsewhere.
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Be sure you have the basics:
Use an address verification
system (AVS).
Require customers to enter
their three- or four-digit card
security code.
Then bring in more advanced
tactics:
Employ automated
transactional risk scoring,
categorizing, and resolution
and post-purchase transaction
management.
Keep your tools sharp!
• Continually review and
adjust your fraud rules and
parameters.
• Fraudsters are always
tweaking their tactics, so
don’t have a one-and-done
mentality.
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For example, look out for
these mismatches:
• Different billing and
shipping addresses when
expedited shipping is
requested.
• Different geographic
locations for IP address and
credit card billing address.
Analyze transaction data during the purchase flow to flag deviations from the norm.
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Educate your employees to
understand the risks of CNP
transactions.
Develop internal practices
and policies for monitoring.
Train your team to use
anti-fraud tools and tactics.
But remember, fraud can be
an inside job, so:
• Use real-time screening
that draws on payment
information and anti-fraud
intelligence from external
sources.
• Create a process that
requires another level of
approval for flagged
transactions.
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You’re not alone in the fight against fraud!
Talk to your payment
processor and bank – they
can share best practices.
Connect to resources such as
fraud prevention services and
software.
Next steps:
• Commit to an ongoing
anti-fraud effort.
• Stay up-to-date on
e-commerce fraud trends.
• Make your prevention
strategy adaptive and
appropriate to your
business.
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Your proactive approach can help limit fraud losses, minimize costs and improve customer satisfaction and confidence – all key drivers of e-commerce profitability.
©2017 SVB Financial Group. All rights reserved. Silicon Valley Bank is a member of the FDIC and the Federal Reserve System. Silicon Valley Bank is the California bank subsidiary
of SVB Financial Group (Nasdaq: SIVB). SVB, SVB FINANCIAL GROUP, SILICON VALLEY BANK, MAKE NEXT HAPPEN NOW and the chevron device are trademarks of SVB
Financial Group, used under license. B-16-15178 Rev. 03-16-17.
SVB’s Global Treasury and Payments Advisors can share more
details about supplier enablement.
Need more information?
Check out SVB’s Payments Trends and Insights page on SVB.com.