Stop Overthinking your DAM - Just do it!

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inform | transform | outperform Proprietary & Confidential Stop Overthinking Your DAM – Just do it! IO Roadshow sponsored by thelab – September 24, 2014

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  • 1. Stop Overthinking Your DAM Just do it!IO Roadshow sponsored by thelab September 24, 2014inform | transform | outperform Proprietary & Confidential

2. 2Starting a DAM from ScratchIntroductionGretchen Nadasky, MSLISConsultant at Optimity AdvisorsOptimity is a strategic and operational firmWe help people get started: Understanding DAM Recognizing resistance Overcoming obstacles Being a DAM hero 3. 3DAM Connects Content and UsersThe Benefit of DAM 4. The Purpose of DAM4Manage your content you are managing your connections 5. 5DAM process is mysterious. Metadata schemas and taxonomy User Interviews Knowledge organization Information Architecture Search capability Cross-functional Communication User Training Technical writing Information Policy Digital rights managementDAM is Scary 6. DAM is Conceptual6.And lacks sex-appeal DAM can be intimidating andabstract Sometimes hard to explain Low on the priority list Cross-functional cooperation Broad array of vendors Defining scope and purpose Choosing channels and platforms 7. 7 Shameless promotion Build a support system Become a thought leader Communicate trends Promote the benefits Listen with compassion Buy the drinksJust move the ball forwardMaking DAM HappenBy Kieran Clarke (Flickr: Thomas Eisfeld) [CC-BY-2.0 (], via Wikimedia Commons 8. 8Pitching the DAM flight plan Envision the future Sell the benefits/risks Sketch out the specs Know your audience Anticipate objections Be patient Repeat yourself often Buy the drinksGetting a Budget 9. Cross-platform Approvals9Position Yourself as the Lifeguard not the GatekeeperBy Alien65 (Own work) [CC-BY-SA-2.5 (], via WikimediaCommonsBy Spc. Jazz Burney [Public domain], via Wikimedia Commons 10. Communications with UsersPeople Love Talking about Themselves ..Connect by Focusing on Them10You can learn a lot about workflow by interviewing 11. 11Take responsibility and show strengthResource Management