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Stop Overthinking Your DAM – Just do it!IO Roadshow sponsored by thelab – September 24, 2014

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Starting a DAM from Scratch

Introduction

Gretchen Nadasky, MSLIS

Consultant at Optimity Advisors

Optimity is a strategic and operational firm

We help people get started:• Understanding DAM

• Recognizing resistance• Overcoming obstacles

• Being a DAM hero

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DAM Connects Content and Users

The Benefit of DAM

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Manage your content you are managing your connections

http://www.dailymail.co.uk/news/gallery-1001858/The-World-Today-Pictures.html

The Purpose of DAM

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DAM process is mysterious….

http://www.dailymail.co.uk/news/gallery-1001858/The-World-Today-Pictures.html

• Metadata schemas and taxonomy• User Interviews• Knowledge organization• Information Architecture• Search capability• Cross-functional Communication• User Training• Technical writing• Information Policy• Digital rights management

DAM is Scary

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….And lacks sex-appeal

• DAM can be intimidating and abstract

• Sometimes hard to explain• Low on the priority list• Cross-functional cooperation• Broad array of vendors• Defining scope and purpose• Choosing channels and platforms

http://www.womenshealthmag.com/weight-loss/the-naked-truth

DAM is Conceptual

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• Shameless promotion• Build a support system • Become a thought leader• Communicate trends • Promote the benefits• Listen with compassion• Buy the drinks

Just move the ball forward

Making DAM Happen

By Kieran Clarke (Flickr: Thomas Eisfeld) [CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons

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Pitching the DAM flight plan

• Envision the future• Sell the benefits/risks• Sketch out the specs• Know your audience• Anticipate objections• Be patient• Repeat yourself often• Buy the drinks

Getting a Budget

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Position Yourself as the Lifeguard not the Gatekeeper

By Alien65 (Own work) [CC-BY-SA-2.5 (http://creativecommons.org/licenses/by-sa/2.5)], via Wikimedia Commons

By Spc. Jazz Burney [Public domain], via Wikimedia Commons

Cross-platform Approvals

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People Love Talking about Themselves ..Connect by Focusing on Them

Article.wn.com

You can learn a lot about workflow by interviewing people

Communications with Users

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Take responsibility and show strength

Resource Management