"Stop being so British!" - Export Cornwall breakfast event
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Transcript of "Stop being so British!" - Export Cornwall breakfast event
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Welcome to Export Cornwall
Thursday 24 February
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Export Cornwall
Ray Gore
International Trade Service Development Manager
UK Trade & Investment Convergence
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Stop being so British!
Sabina Rademacher
Export Communication Consultant
British Chamber of Commerce
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They all speak
English, dont they?
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HELP ONESELF
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SIC ...
SuperPiss ...
BUM ...
SWEAT
NOVA
a French soft drink
a Finnish product forunfreezing car doors
A Spanish potato chip A Japanese health drink in
a can
GMs car didnt do well inLatin America market
despite extensive brandresearch.In Spanish 'Nova' means'it doesn't go'! - not thebest thing one can say
about a car really.
More.
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Found on my travels: In a Rome laundry: Ladies, leave your clothes here
and spend the afternoon having a good time.
On a Swiss menu: "Our wines leave you nothing to hopefor".
In a Swiss mountain inn: Special today - no ice cream.
Thailand: an ad for donkey rides asked "Would you like to
ride on your own ass?
In the window of a Swedish furrier: Fur coats made
for ladies from their own skin
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Non Verbal CommunicationNon Verbal Communication "Even if someone decides to say nothing they are still
communicating - "silence speaks louder than words
How much is communicated by body language?
- only 7% of the message is verbal
- 38% is through vocal tones, and
- 55% is through facial expressions or other body
language signals.
"Even if someone decides to say nothing they are still
communicating - "silence speaks louder than words
How much is communicated by body language?
- only 7% of the message is verbal
- 38% is through vocal tones, and
- 55% is through facial expressions or other body
language signals.
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WHAT IS CULTURE?WHAT IS CULTURE?
The way we do things here!The way we do things here!
2/3rd of the worlds population is
relationship oriented = high
respect culture
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Aware of:Manners, customs, history
language, folklore, customs
Not aware:- Communication style
- Role expectations
- Non-verbal
- Order of priorities
- Patterns of interpersonal
relationships
- How tasks are assigned
- How to carry task out
- Attitude towards words- What motivates people
- Attitude towards
commitments
- Efficiency
- Attitude towards planning
- Tempo of work
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The British
TRAITS:
Individualism (personal space, privacy)
Stiff upper lip (pride, emotional self-control)
Moderation (no scenes!!!)
Anti-intellectualism
Manners & politeness - sorry, so sorry +
Being nice!
Humor = compulsory
Customs & traditions
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Behaviour Obsession:a cup of , the weather, placing each
other.., homes & gardens, leisure, queuing, pub
(rounds!)
Conversations:side stepping, avoiding seriousness
Formalities:Informal, long introductions
Physical: reserved, not tactile
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Where to start.. Find out more about the cultures of your target
clients.
Check all your international communications forinternational English.(How easy is to )
Translate a summary of your services/products into
target languages.
Translate your business card (Arabic is a must!)
Get a formal strategy for trading internationally
such as an Export Communication Review/ attend
an Explore workshop.
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Sabina Rademacher - Export Communication Consultant
International Business Development experience for over 25 years
Since 2000 in the Education and Training sector(Business Schools,
Universities)
Individual and corporate Coaching in Cross Cultural Communication
Started in 2004 as the Regional Language Manager in EM, then SE
Since 2005 collaborating with UKTI
Registered Export Communication Consultant for BCC since 2007 Accredited Trainer of Tourism UK
Collaboration with CILT, SEEDA, LSC, Sector Skills Agencies,
chambers among others.
Thank you for your participation!Mobile: 0777 5590272
Email: [email protected]
www.britishchambers.co.uk/ecr
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The Importance of
Professional Translation
Tamsin Pond
Jobline Staffing
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Tips when choosing a Translation
Service.
Choose a company where Translators
speak the native language.
Accessible Website & Software.
Timescales - allocate enough time for
translation.
Prepare text cost reduction.
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Thanks for Listening
Tamsin Pond - Jobline Staffing
01872 322891
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Export Cornwall online
Copies ofpresentation, and follow up support
and information ...
Linked In group - Export Cornwall
Twitter @ExportCornwall
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Next members networking event
The Changing Face of World Business - 30th March
James Jordan
HSBC Regional InternationalCommercial DirectorLooking East; the changing face ofworld business
Chen Wu
China-Britain Business CouncilDoing business in China
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Thank You
Thank you for joining us
for breakfast!
www.exportcornwall.co.uk