STONE CREEK CUSTOM BOOTSEntrepreneurs: Alyssa Berman, Trey Alexander, Will Hopper, and Rebekah McCarley

Custom Boot Industry

Existed for many centuries Shrinking industry

Stone Creek Custom Boots

Custom Boot Industry Mission:

“to make the best quality boots and create a personal, unique experience

not offered at any other boot company.”

Major Competitors

M.L. Leddy’s Stallion Boots

Established Brand

Reputation

Strong Customer Loyalty

Major Competitors

J.B. Hill Boots Mercedes Boots

Sustained Awarenes

s

Located Strategica

lly

Major Competitors

The footwear industry expands beyond that of boots to include sports footwear, formal, activity-specific shoes, etc.

“The Outsiders”

Environmental Scan

Buyer Power

Supplier Power

Threat of Substitute

s

Threat of New

Entrants

Rivalry

Porter’s 5 Forces Analysis

Stone Creek Custom Boots

Focused strategy (niche) Mass customization Limited geographical

appeal Click-and-mortar Innovation and superb

quality

Complimentary E-Business Strategy Boot Customization process In-store kiosk

Why Stone Creek?

Vision to provide the highest quality boots & craftsmanship

Strong IT support Unwavering desire for

customer satisfaction High growth potential

The Decision is Yours