Stockyards Business Association
-
Upload
chip-hanna -
Category
Business
-
view
55 -
download
1
Transcript of Stockyards Business Association
DEBUNKING SOCIAL MEDIA MYTHS@chiphanna | @balcomagency@ryanjcormier | @ratiodigital
Social media is a hot topic.
Unfortunately, there’s a lot of misinformation out there.
Ever heard someone say this?
• Social media is just for kids
• B2B customers aren’t using social media
• We know what the next big thing in social is
• It doesn’t matter when I respond, as long as I do
• Everyone sees every post I make for my client
• Social media is free
• There is no ROI in social media
• Social media doesn’t influence search rankings
• Social media is strictly about PR (or marketing/digital/etc.)
• I don’t have time to be on social media
• There’s a one-size-fits-all solution for social media
Myth: Social media is just for kids
Fact: Social media is not just for kids
Who’s using social media?
• 92% of people ages 18-29
• 73% of people ages 30-49
• 57% of people ages 50-64
• 38% of people ages 65+
– 18% of which do so daily
The only tools used more are email and search engines
Which sites are adults using?
• 1 in 6 use Pinterest
• 1 in 6 use Instagram
• 1 in 6 use Twitter
• 2 in 3 use Facebook
Myth: B2B customers aren’t using social media
Fact: B2B customers are using social media
“Social media has given the customers a voice. You must engage with them or soon become obsolete to them.”
- Kevin Espinosa, Social Media Manager | Caterpillar
• Social media helped over 56% of B2B marketers acquire new business partnerships
• Almost 60% saw improved search rankings
• 69% gained valuable market insight
Myth: We know what the next big thing in social is
Fact: Nobody knows what the next big thing is
Myth:It doesn’t matter when I respond, as long as I do
Fact: It does matter when you respond
Myth:Everyone sees every post I make for my client
Fact: very few of your fans see your posts
However, not all is lost
Myth: Social media is free
Fact: Social media is not free
• Social media requires time
• Time costs money
• Therefore, social media costs money
Myth: There is no ROI in social media
Fact: There is a ROI in social media
What’s the ROI on this?
Which traffic source would you prefer?
Myth:Social media doesn’t influence search rankings
Fact:Social media does influence search rankings
Myth: Social media is strictly about PR (or marketing/digital/etc.)
Fact: It all needs to be integrated
• Social media combines the best of PR, digital, marketing and advertising
• We need to work together to have success
• Why?
What are the best boots for fat calves?
Myth: I don’t have time to be on social media
Fact: you can’t afford not to be
Myth: There’s a one-size-fits-all solution for social
Fact:There’s not a one-size-fits-all solution for social
• It takes a lot of planning, work and dedication
• You have to be committed
• You can’t expect it to be free or easy
• Unfortunately, there’s no silver bullet
We’re curious – what myths have you heard?
Thank you!
Chip Hanna | @chiphanna
Balcom Agency | @balcomagency
Facebook.com/balcomagency
Ryan Cormier | @ryanjcormier
Ratio Digital | @ratiodigital
Facebook.com/ratiodigital
AAF Fort Worth | @aaffortworth