Stocks for 2011

download Stocks for 2011

of 33

Transcript of Stocks for 2011

  • 7/30/2019 Stocks for 2011

    1/33

    STOCKS2011The Investors Guide to the Year Ahead

  • 7/30/2019 Stocks for 2011

    2/33

    Published by

    The Motley Fool, LLC

    2000 Duke Street, Alexandria, VA 22314, USA

    Published November 2010

    The studies in this book are not complete analyses of every

    material fact regarding any company, industry, or investment,

    and they are not buy or sell recommendations. The opinions

    expressed here are subject to change without notice, and the

    authors and The Motley Fool, LLC, make no warranty or

    representations as to their accuracy, usefulness, or entertainment

    value. Data and statements of facts were obtained from or based

    upon publicly available sources that we believe are reliable,

    but the individual authors and publisher reserve the right tobe wrong, stupid, or even foolish (with a small f). It is sold

    with the understanding that the authors and publisher are not

    engaged in rendering financial or other professional services.

    Readers should not rely on this (or any other) publication for

    financial guidance, but should do their own homework and make

    their decisions. Remember, past results are not necessarily an

    indication of future performance.

    The authors and publisher specifically disclaim any

    responsibility for any liability, loss, or risk, personal or

    otherwise, incurred as a consequence, directly or indirectly, of

    the use and application of any of the contents of this book.

    Copyright 2010 The Motley Fool, LLC. All rights reserved.

    The Motley Fool, Fool, Foolish, Hidden Gems, Rule Breakers,

    and the Jester logo are registered trademarks.

    Published in the United States of America

    Without limiting the rights under copyright reserved above,

    no part of this publication may be reproduced or distributed in

    any form or by any means, or stored in a database or retrieval

    system, without the prior written permission of The Motley Fool.

    Editor: Tracy Dahl

    Financial Editor: Bryan White

    Publishing Manager: Adrienne Perryman

    Design and Production: Sara Klieger

    Cover Design: Dari Fitzgerald

  • 7/30/2019 Stocks for 2011

    3/33

    STOCKS2011

    Contents

    t h e m o t l e y f o o l | S t o c k S 2 0 1 1 : t h e I n v e s t o r s G u I d e t o t h e ye a r a h e a d | p a G e I I I

    IN TR ODUCTION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . IV

    by bryan white

    A P P L E :ITS N OT TOO LATE TO TAKE A B IT E . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1

    by david gardnerand t im beyers

    A R R I S G R O U P :TH E B ACKB ON E OF A MEGATR EN D . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

    by nick crow

    C I T G R O U P :

    N O T A S N A U G H T Y A S I T S E E M S . . . . . . .. . . . . . .. . . . . . .. . . . . . . .. . . . . . .. . . . . . .. . . . . 7by alex scherer , cfa

    D I A M O N D H I L L I N V E S T M E N T G R O U P :I N V E S T I N I N V E S T I N G . . . . . . .. . . . . . .. . . . . . . .. . . . . . .. . . . . . .. . . . . . . .. . . . . . .. . . . . . .. . . . 9

    by t im hanson

    E X P E D I T O R S I N T E R N AT I O N A L O F W A S H I N G T O N :S H A P E D - U P S H I P P I N G . . . . . . . . . . . .. . . . . . .. . . . . . . .. . . . . . .. . . . . . .. . . . . . . .. . . . . . .. . . . 1 2

    by joe magyer

    GAP :FALL (B ACK) IN TO TH E GAP . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 4

    by r ich gre ifner

    L I N I N G :B R A N D I N G M E E T S B A S K E T B A L L . . . . . . .. . . . . . .. . . . . . .. . . . . . . .. . . . . . .. . . . . . .. . 1 7

    by bryan white

    L O R I L L A R D :G E T H O O K E D O N T H I S D I V I D E N D . . . . . . .. . . . . . .. . . . . . . .. . . . . . .. . . . . . .. . . . . . . . 1 9

    by charly travers

    R E D R O B I N G O U R M E T B U R G E R S :A N A C T I V I S T I N V E S T O R S B L U E P L A T E S P E C I A L . . . .. . . . . . . .. . . . . . .. . . 2 1

    by j im gill ies

    S Y N A P T I C S :Y O U R F I N G E R O N T H E P U L S E O F T E C H N O L O G Y . . . . . . .. . . . . . .. . . . . . .. . 2 3

    by david meier

    WAL-MAR T:S T I L L D E L I V E R I N G D E E P V A LU E . . . . . . . .. . . . . . .. . . . . . .. . . . . . . .. . . . . . .. . . . . . .. . 2 5

    by james early

  • 7/30/2019 Stocks for 2011

    4/33

    p a G e I v | t h e m o t l e y f o o l | S t o c k S 2 0 1 1 : t h e I n v e s t o r s G u I d e t o t h e ye a r a h e a d

    STOCKS2011Introduction

    BY BRYAN WHITE

    DEAR FELLOW FOOL,

    Markets are like rubber bands. Stretch them too far in one

    direction, and snap! they eventually pull back. Lets take

    bonds. About this time last year, a bond bubble was brewing.

    Now, bonds appear on the verge of reverting to the mean, ready

    to snap back to their usual slow and steady growth.

    But guessing which direction markets will be pulled, and for

    how long, is a fools game. We capital-F Fools prefer a more

    measured investing approach to make our money. Our secret

    weapon: time.

    WHY WE GO LONG

    Long-term investors like us view the market as a tool to

    build wealth over long periods of time. Instead of focusing on

    the next three weeks, we fixate on the value of an asset three

    years from now maybe more. This discipline allows us tospend our time researching and analyzing businesses rather

    than watching ticker feeds all day.

    Well leave that to the professional traders. Those guys have

    a completely different motivation (read: financial incentive)

    that makes it impossible for them to think beyond a quarter or

    two. Their clients are after short-term gains and arent willing

    to wait around for a few years for an investment to work out.

    But we are. Were not concerned with staying ahead of the

    crowd. In fact, well look for opportunities where others have

    fled and profit from them.

    One of my favorite recent stories about the herd mentality

    is Priceline.com (Nasdaq: PCLN). Business at the travelwebsite was zooming right along when an earthquake in Chile

    called the companys short-term growth into question, and the

    stock stalled.

    About a month later, Europe Pricelines largest and

    most profitable market became a cauldron of chaos fueled

    by government austerity plans. Traders and investors alike

    worried about a slump in travel, and they dumped the stock.

    Priceline lost about one-third of its value in a matter of a few

    weeks. Soon after, the companys earnings blew away analysts

    expectations, and the stock is now at an all-time high.

    The moral here is that you lose out when you reflexively try

    to trade ahead of others. If Pricelines sellers had slowed down

    and given the business some real thought, they would have

    realized that travel websites are used to plan the minority of

    trips in Europe. Yet the online travel industry is growing almost

    10% a year in the region, so Priceline faces a huge growth

    opportunity there. Makes that frenzied selloff seem silly,

    doesnt it?

    Thats why I encourage you to take things slow and profit

    from measured, reasoned investing. To help, my fellow Foolish

    analysts and I have put together this investors guide for the

    year ahead.

    YOUR STOCKS FOR 2011 AND BEYOND

    Inside, youll find 11 great stock ideas with compellinggrowth stories. Weve included buy-below prices and sell

    guidance to help you get into and out of these stocks at

    the best time.

    So take a spin through our best timely stock ideas, which

    include opportunities for value, international, and dividend

    investing. We even have a special-situation stock for those of

    you who dont mind digging through traders trash (with gloves

    on, of course).

    Some of these stocks have snapped up sharply in the recent

    market rally. We still think theyre stellar companies, but you

    shouldnt overpay for them. Use your advantage of time to wait

    for a price closer to our buy-below guidance.

    After all, good things come to investors who wait for

    opportune buying prices, for investment theses to play out, and

    for the right time to sell at a handsome profit.

    Stay patient, long-term investor and happy investing!

    Foolish best,

    Bryan White

  • 7/30/2019 Stocks for 2011

    5/33

    t h e m o t l e y f o o l | S t o c k S 2 0 1 1 : t h e I n v e s t o r s G u I d e t o t h e ye a r a h e a d | p a G e v

    STOCKS2011

    Stocks 2003 Performance

    Company RecentPrice * Return **

    AllianceBernstein Holding (AB) $24.28 16.3%

    WP Stewart & Co. (WPL) $5.95 -96.8%

    Activision (ATVI) $11.46 445.7%

    Cheesecake Factory (CAKE) $29.12 28.5%

    Cognos (COGN) *** $58.00 157.9%

    Cemex (CX) $8.77 -2.9%

    Hollywood Entertainment *** $13.25 -31.0%

    Ligand Pharmaceuticals (LGND) $1.62 -63.8%

    Noven Pharmaceuticals (NOVN) *** $16.50 62.7%

    Quality Systems (QSII) $64.26 1,203.5%

    WPP Group (WPPGY) $58.04 60.9%

    Expedia (EXPE) / InterActive (IACI) $28.95 / $27.90 55.8%

    Total Return 153.1%

    Return vs. S&P 500 127.4%

    * As of 10/29/10** Cumulative as of 10/29/10*** Last closing price as of corporate event (acquisition,bankruptcy, spinoff, etc.).

    Stocks 2005 Performance

    Company RecentPrice * Return **

    BioMarin Pharmaceutical (BMRN) $26.11 461.5%

    Ceradyne (CRDN) $23.81 -27.2%

    Deckers Outdoor (DECK) $58.10 320.1%

    Walt Disney (DIS) $36.13 41.2%

    Deswell Industries (DSWL) $3.20 -71.2%

    iShares Russell 1000 Growth Index Fund (IWF) $53.89 20.1%

    Lowrance Electronics *** $37.00 20.1%

    Palm (PALM) $5.69 -44.2%

    Par Pharmaceutical Companies (PRX) $32.51 -21.1%

    RH Donnelley (RHD) *** $0 -100.0%

    Shimano (SHMDF) $49.50 88.7%

    Ultralife Batteries (ULBI) $5.25 -62.7%

    Total Return 52.1%

    Return vs. S&P 500 40.2%

    * As of 10/29/10** Cumulative as of 10/29/10*** Last closing price as of corporate event (acquisition,bankruptcy, spinoff, etc.).

    Stocks 2004 Performance

    Company RecentPrice * Return **

    Alderwoods *** $20.00 139.0%

    Bandag *** $50.75 40.6%

    Cephalon (CEPH) $66.44 41.4%

    Chico's (CHS) $9.72 -47.5%

    Point Blank Solutions (DHBT) $0.28 -96.2%

    Garmin (GRMN) $32.84 39.3%

    Guangshen Railway Co. (GSH) $20.34 94.6%

    MIVA (VTRO) $4.19 -95.4%

    7-Eleven *** $37.50 132.2%

    Lone Star Steakhouse & Saloon *** $27.35 31.4%

    UnitedHealth Group (UNH) $36.05 14.1%

    Total Return 26.7%

    Return vs. S&P 500 13.6%

    * As of 10/29/10** Cumulative as of 10/29/10*** Last closing price as of corporate event (acquisition,bankruptcy, spinoff, etc.).

    Stocks 2006 Performance

    Company RecentPrice * Return **

    American Eagle Outfitters (AEOS) $16.02 6.8%

    BioMarin Pharmaceutical (BMRN) $26.11 157.8%

    Bridgeway Large-Cap Growth (BRLGX) $11.76 -1.8%

    Brookfield Asset Management (BAM) $29.72 56.4%

    Disney Co. [Pixar] (DIS) **** $36.13 49.2%

    Harley-Davidson (HOG) $30.66 -36.8%

    Headwaters (HW) $3.40 -90.5%

    Markel (MKL) $335.02 5.4%

    OSI Restaruant Partners (OSI) *** $41.15 3.5%

    Patterson-UTI Energy (PTEN) $19.41 -35.4%

    United Natural Foods (UNFI) $35.76 25.0%

    Urban Outfitters (URBN) $30.79 -6.2%

    Total Return 11.1%

    Return vs. S&P 500 8.1%

    * As of 10/29/10** Cumulative as of 10/29/10*** Last closing price as of corporate event (acquisition,bankruptcy, spinoff, etc.).**** Pixar was acquired by Walt Disney on May 5, 2006, for stock.Starting from then, the performance tracking indicates holdingDisney shares at the 2.3 share ratio and prices as of that date.

    The Motley Fool has published The Investors Guide to the Year Ahead series each November since 2002. What follows is a list

    of recommendations and their performance for all years from our Stocks 2003 publication (published in November 2002) through last

    years Stocks 2010 (published in November 2009). All dividends are considered reinvested, including for the S&P 500.

  • 7/30/2019 Stocks for 2011

    6/33

    p a G e v I | t h e m o t l e y f o o l | S t o c k S 2 0 1 1 : t h e I n v e s t o r s G u I d e t o t h e ye a r a h e a d

    STOCKS2011Stocks 2007Performance

    Company RecentPrice * Return **

    Abercrombie & Fitch Co. (ANF) $42.86 -33.2%

    Braskem S.A. (BAK) $20.85 53.9%

    Centene Corp. (CNC) $22.32 -13.1%

    Chico's FAS (CHS) $9.72 -57.5%

    Coventry Health Care (CVH) $23.42 -50.0%

    First Cash Financial Services.(FCFS) $29.07 41.3%

    International Business Machines (IBM) $142.96 67.9%

    Logitech International (LOGI) $18.80 -32.4%

    Marchex (MCHX) $6.42 -50.8%

    Paychex (PAYX) $27.74 -17.8%

    Pulte Homes (PHM) $7.85 -73.9%

    Sprint Nextel (S) $4.13 -78.7%

    Oakmark Select (OAKLX) $26.56 -7.2%

    Urban Outfitters (URBN) $30.79 38.1%

    Total Return -15.3%

    Return vs. S&P 500 -7.1%

    * As of 10/29/10** Cumulative as of 10/29/10

    Stocks 2009 Performance

    Company RecentPrice * Return **

    Colfax (CFX) $16.07 84.7%

    Dolby Labs (DLB) $61.68 109.5%

    Domino's Pizza (DPZ) $14.84 181.1%

    Guess (GS) $38.92 107.2%

    Netflix (NFLX) $173.57 655.0%

    Parker Hannifin (PH) $76.28 107.7%

    Tenaris (TS) $41.43 102.7%

    XTO Energy (XTO) *** $41.81 14.9%

    Rydex S&P Equal Weight Materials RTM) $57.38 67.3%

    Total Return 158.9%

    Return vs. S&P 500 130.6%

    * As of 10/29/10** Cumulative as of 10/29/10*** Last closing price as of corporate event (acquisition,bankruptcy, spinoff, etc.).

    Stocks 2008 Performance

    Company RecentPrice * Return **

    Brinker International (EAT) $18.54 -12.0%

    Canadian Imperia l Bank of Commerce (CM) $76.60 4.4%

    Charlotte Russe Holding (CHIC) *** $17.51 15.6%

    Faro Tehcnologies (FARO) $24.14 -6.4%

    Fomento Economico Mexicano (FMX) $54.91 83.7%

    Intuit (INTU) $47.98 64.4%

    Marvel Entertainment (MVL) *** $54.08 96.0%

    Portfolio Recovery Associates (PRAA) $67.05 73.6%

    Spectra Energy (SE) $23.53 11.4%

    Starbucks (SBUX) $28.56 27.5%

    Thor Industries (THO) $31.49 -2.4%

    Janus Contrarian (JSVAX) $14.56 -19.4%

    Total Return 28.0%

    Return vs. S&P 500 39.6%

    * As of 10/29/10

    ** Cumulative as of 10/29/10*** Last closing price as of corporate event (acquisition,bankruptcy, spinoff, etc.).

    Stocks 2010 Performance

    Company RecentPrice * Return **

    BD (BDX) $75.52 5.1%

    China Mobile (CHL) $51.37 10.3%

    Compass Minerals (CMP) $78.87 25.0%

    Devon Energy (DVN) $65.02 -7.5%

    Hillenbrand (HI) $21.49 11.0%

    Nike (NKE) $81.44 25.1%

    Olin Corp. (OLN) $19.79 20.5%

    Somanetics (SMTS) *** $24.98 66.8%

    Take-Two Interactive (TTWO) $10.67 -10.2%

    Yum Brands (YUM) $49.56 41.0%

    Total Return 18.7%

    Return vs. S&P 500 10.5%

    * As of 10/29/10** Cumulative as of 10/29/10*** Last closing price as of corporate event (acquisition,bankruptcy, spinoff, etc.).

  • 7/30/2019 Stocks for 2011

    7/33

    t h e m o t l e y f o o l | S t o c k S 2 0 1 1 : t h e I n v e s t o r s G u I d e t o t h e ye a r a h e a d | p a G e 1

    STOCKS2011Apple:

    Its Not Too Late to Take a BiteBY DAVID GARDNER AND TIM BEYERS

    APPLE

    Nasdaq: AAPL

    Headquarters: Cupertino, Cali.

    www.apple.com

    FINANCIAL SNAPSHOT

    Recent Price: . . . . . . . . . . . . . . . . . . . . . . . $317.13

    Market Cap: . . . . . . . . . . . . . . . . . .$291.9 billion

    Dividend Yield: . . . . . . . . . . . . . . . . . . . . . . . . . NA

    CAPS Rating:. . . . . . . . . . . . . . . . . . . . . . . . . 3 Stars

    Buy Guidance:. . . . . .No recommendation.

    Apple is a wellpositioned business with

    a volatile stock. Buy it with a plan to hold

    for years.

    Data as of 11/8/10

    WHY BUY

    Apple is becoming the most powerul

    content distributor in history.

    Taking its computer and iPad sales

    together, Apple is the market leader in

    personal computing.

    Its hard to believe now, but Apple (Nasdaq: AAPL) is a prototypical two-guys-in-a-garage success story. (Sound familiar, Fools?) In Apples case, the two guys werent

    the brothers Gardner. They were CEO Steve Jobs and future Dancing With the Stars

    contestant Steve Wozniak.

    Long before he was doing the tango on the telly, The Woz was building the first

    few Apple I computers by hand. By 1976, Apple was selling its machines to retail

    customers, and in 1984, the companys Macintosh computer splashed onto the scene

    during a Super Bowl ad. Thats when Jobs and Wozniaks business efforts really

    began to bear fruit.

    Since then, Apple has fired and rehired Jobs, teetered on the verge of bankruptcy,

    rebuilt its Mac operating system, changed the way we consume music, and reinvented

    the cell phone and tablet computer. Effectively, its built an iEmpire. Apple is now

    the worlds third-most valuable company behind ExxonMobil (NYSE: XOM) and

    PetroChina (NYSE: PTR).

    And yet we think the stocks rally is just beginning. Invest in Apple today, and you

    can expect to nearly double your money over the next four years.

    THE COMPANY

    Thats because Apple is no longer simply a leader in the computer business. Its

    also become a driving force in the media business, in which there are content creators

    and content distributors. Apple is emerging as the most powerful distributor in history

    thanks to its means of sharing written, audio, and visual material.

    Take Apples iTunes store. In 2009, iTunes accounted for more than 99% of mobile

    app sales, according to research firm Gartner. Today, music and apps are about a $5

    billion business, and Apple rakes in more than $1 billion of that.

    Apple owns this market, and it not only sells music and apps but also books and

    articles (through the iPad) and video games (through the iPod Touch, iPhone, and iPad).

    As more of this content is produced, sales of Macs and mobile devices that use Apples

    operating system should rise.

    The increasing use of iPhones in emerging markets, such as India and China, should

    boost sales, too, as should Apples forthcoming agreement with Verizon (NYSE: VZ) in

    the United States.

    WHY INVEST?

    Yet its the iPad that has us most excited about Apples future. When you add iPad

    and Mac sales together, Apple becomes the market leader in personal computing. Sure,

    we know the iPad isnt technically a computer, but we dont think its a stretch to think

    that it will be used like one. There are already accessories out there that can transform

    an iPad into a laptop equivalent, and Apple could easily beef up the iPads data-storage

    capability in future generations of the device.

    And consumers already prefer the iPad over alternative e-readers for reading

    magazines and newspapers. Theyre also excited about streaming Netflix (Nasdaq:

    NFLX) movies to the iPad, a feature neither the Nook nor Kindle offers. (Heck, were

  • 7/30/2019 Stocks for 2011

    8/33

    p a G e 2 | t h e m o t l e y f o o l | S t o c k S 2 0 1 1 : t h e I n v e s t o r s G u I d e t o t h e ye a r a h e a d

    STOCKS2011excited about that, too.) And once the Game Center social-

    gaming platform moves from the iPod Touch up to the iPad

    which we think will happen in 2011 teens should yearn

    less for consoles and more for the portable, widescreen gaming

    experience the iPad offers. In short, consumers will keep finding

    ways to work and play with the iPad, and Apples stock should

    keep rising because of it.

    Research company IDC predicts that the overall market for

    converged devices like smartphones and tablets will reach

    594.4 million devices by the end of 2014 and that Apple will

    own just 10.9% of that market. Thats down from an estimated

    14.7% this year, which makes sense when you factor in the

    increasing popularity ofGoogles (Nasdaq: GOOG) Android

    operating system.

    Whats funny is, if you do the math, Apples worst performance

    would still generate $30 billion in iPhone and iPad sales in 2014.

    We think $40 billion is far more likely. Add in $30 billion more

    just from Mac sales, and todays Apple, which generated $65.2

    billion in fiscal 2010 revenue, starts to look small.

    And remember, this estimate doesnt include the kickers.Apple TV is starting to gain traction, the iPod is still a must-have

    personal accessory, and social additions to Apples App Store

    could transform every mobile device that runs Apples operating

    system into a gaming platform. This would create billions of

    dollars more in high-margin revenue.

    FINANCIALS AND VALUATION

    Yet investors arent accounting for this huge growth

    opportunity. If anything, theyre pricing Apples stock lower than

    they did just a few years ago. Check out these multiples:

    Average

    Multiples Year to date 2009 2008 2007Price toearnings

    21.78 25.51 29.40 38.69

    EV to EBIT 13.99 15.42 19.02 26.62Source: Capital IQ, a division of Standard & Poors

    If youre not familiar with the EV-to-EBIT ratio, we think its

    the most valuable metric to use when assessing Apples relative

    value. It measures a companys enterprise value (that is, its

    market cap plus debt, minus cash) against its earnings before

    interest and taxes.

    The advantage of looking at the EV-to-EBIT ratio is that we

    can account for Apples $24 billion (yes, thats billion with a b)

    cash hoard in pricing the companys pre-tax earnings power:

    Balance Sheet Sept. 2010 Sept. 2009 Sept. 2008 Sept. 2007Cash andequivalents

    $11,261.0 $5,263.0 $11,875.0 $9,352.0

    Short-terminvestments

    $14,359 $18,201 $10,236 $6,034

    Operatingleases

    ($2,168) ($1,848) ($1,656) ($1,208)

    Diluted sharesoutstanding

    924.7 907.0 902.1 889.3

    Cash per share $25.36 $23.83 $22.67 $15.94Numbers in millions, except per share. Source: Capital IQ, a division of Standard & Poors

    Historically, investors have been willing to pay 30 times EBIT

    for Apple during the Jobs reign, or more than twice the stocks

    recent price. Some investors argue that 30 is too high a multiple

    to pay given Apples size. Others say Apple will realize just 13%

    aggregate growth in EBIT from 2011 to 2014 as volume sales cut

    into margins. Apple is fully and fairly priced, they argue.

    But we dont buy it. Jobs and his team have so consistently

    blown away estimates that were comfortable working with amultiple of 20 times estimated EBIT, which brings our estimated

    2014 enterprise value to $554 billion. Mix in Apples $25 billion

    in net cash and dilute the number of shares outstanding by 1.5%

    annually, and you get a stock worth $587 per share in 2014.

    Thats nearly double todays price in just four years.

    RISKS AND WHEN WED SELL

    Even though it seems as if Apple has an app to accomplish

    anything, the company isnt invincible. Android is winning

    a larger share of new smartphone buyers, and Microsofts

    (Nasdaq: MSFT) revitalized Windows Phone 7 could shape up

    to be a sizable rival. The old standbys Research In Motion(Nasdaq: RIMM) and Nokia (NYSE: NOK) arent going

    away, either.

    In terms of computer sales, low-cost Asian manufacturers are

    the biggest threat to Apple. Strapped consumers are more likely

    to turn to cheaper alternatives in a down economy, though we

    also cant count out Dell (Nasdaq: DELL) and Hewlett-Packard

    (NYSE: HPQ). Fortunately, our intrinsic value estimate assumes

    zero market-share gains in smartphones or computers.

    Some say Steve Jobs himself is another risk facing the

    company. They worry that too much of the companys success

    is wrapped up in the CEO and that an Apple without Jobs wouldbe an Apple without a core. We strongly disagree. Tim Cooks

    successful run as interim CEO proves that Apple has a deeper

    bench today than ever before.

    If youre thinking theres almost no scenario in which wed

    recommending selling your Apple stock, youre right. Apple

    is one of the worlds great brands, and were both delighted

    to be shareholders. Short of proof of outright fraud or rapidly

    deteriorating market share for its Macs and mobile devices, we

    recommend holding Apples stock for many years.

    THE FOOLISH BOTTOM LINE

    Apple has made millions for investors willing to bet against

    the establishment. Now, the iEmpire is the establishment. Yet

    Apple retains its purpose and the competitive edge its built

    through brand loyalty and design pretty great for a company

    that began in a garage. Its stock is insanely cheap for a growth

    story that still has years to play out so Apples pretty great for

    your portfolio, too. Take a bite of this stock today.

    David Gardner, co-founder of The Motley Fool, is the advisor

    forMotley Fool Rule Breakers and co-advisor forMotley Fool

  • 7/30/2019 Stocks for 2011

    9/33

    t h e m o t l e y f o o l | S t o c k S 2 0 1 1 : t h e I n v e s t o r s G u I d e t o t h e ye a r a h e a d | p a G e 3

    STOCKS2011Stock Advisor with his brother and Fool co-founder, Tom. David

    owns shares of Apple and Netflix.

    Tim Beyers is a member of Davids Rule Breakers stock-

    picking team and a contributor to The Motley Fools online

    content and special reports. Tim owns shares of Apple and

    Google and has options positions on Apple.

    The Motley Fool owns shares of Apple, ExxonMobil, Google,

    and Microsoft.

  • 7/30/2019 Stocks for 2011

    10/33

    STOCKS2011

    p a G e 4 | t h e m o t l e y f o o l | S t o c k S 2 0 1 1 : t h e I n v e s t o r s G u I d e t o t h e ye a r a h e a d

    Arris Group:The Backbone of a Megatrend

    BY NICK CROW

    ARRIS GROUP

    Nasdaq: ARRS

    Headquarters: Suwanee, Ga.

    www.arrisi.com

    FINANCIAL SNAPSHOT

    Recent Price: . . . . . . . . . . . . . . . . . . . . . . . $10.13

    Market Cap: . . . . . . . . . . . . . . . . . . . . $1.3 billion

    Dividend Yield: . . . . . . . . . . . . . . . . . . . . . . . . . NA

    CAPS Rating: . . . . . . . . . . . . . . . . . . . . . . . . 5 Stars

    Buy Guidance: . . . . . . . . . . . . . . . Below $10

    Data as of 11/8/10

    WHY BUY

    The Comcasts o the world compete to

    oer customers the astest networks and

    Arris helps the service providers build them.

    The U.S. government is backing aster

    connection speeds, and theres a global

    push or increased bandwidth.

    The stock is cheap relative to the

    companys worth.

    Do you dig all things digital? Want to invest in a megatrend where consumptiondoubles every 18 to 24 months?

    Then I present Arris Group (Nasdaq: ARRS), a stock that benefits from our lust

    for increasingly more oomph from our cable providers. This thirst goes beyond my

    co-workers playingHalo in the game room at Fool HQ: Bandwidth consumption per

    user has increased 50% annually since 1982. Given our fanaticism for HD video on

    demand, voice over Internet protocol, YouTube, Netflix, Facebook, and online gaming,

    this trend shows no signs of abating.

    That means multiple systems operators (MSOs), such as Comcast (Nasdaq:

    CMCSA), are falling all over themselves to provide you with a triple play of telephone,

    high-speed data, and video services. This competition combined with our insatiable

    demand for richer, more personalized content and faster download speeds requires cable

    companies to continually improve their networks. And Arriss head ends, hubs, nodes,

    and other devices are most efficient way for them to do that.

    THE COMPANY

    Arris designs, engineers, and provides the infrastructure needed to create broadband

    networks. That includes selling MSOs the physical equipment that makes up the

    backbone of broadband infrastructure as well as helping them with digital advertising.

    Accounting for about three-fourths of revenue, the biggest part of Arris business is

    its broadband communication systems unit. This part of the business helps send and

    receive data at high speeds, and its what enables cable operators to provide voice over

    Internet protocol, video over IP, and high-speed data services. All this is made possible

    through Arris Cable Modem Termination Systems (CMTS). Cable operators need thesepieces of equipment at their hubs to provide subscribers with broadband services. Arris

    has increased its CMTS market share from 18.6% to 42.9% over the past five years,

    even as industry giant Ciscos (Nasdaq: CSCO) has dropped from 54.4% to 38.4%.

    Arris is also dominant in Embedded Multimedia Terminal Adapters (EMTA) think

    broadband cable modems and voice over Internet protocol where its been No. 1

    globally for more than five years.

    Perhaps most importantly, Arris products conform to the latest international telecom

    standard, version 3.0 of the Data over Cable System Interface Specification (DOCSIS).

    This keeps Arris products relevant and sought-after as cable operators seek to upgrade

    their networks.

    In addition to its send-and-receive business, Arris access, transport, and suppliesbusiness offers hybrid fiber-coaxial equipment, such as head ends, hubs, repeaters, and

    terminals, that make up much of the networks physical infrastructure. That business

    accounts for about 15% of Arriss revenue and has a 24% gross margin. The high-

    margin media and communication systems business (6% of revenue) helps MSOs with

    ad insertion, digital advertising, and video on demand.

    WHY INVEST?

    In the race to provide the fastest connection speeds and the most reliable networks,

    MSOs have no choice but to continually reinvest in Arriss offerings or risk falling

  • 7/30/2019 Stocks for 2011

    11/33

    t h e m o t l e y f o o l | S t o c k S 2 0 1 1 : t h e I n v e s t o r s G u I d e t o t h e ye a r a h e a d | p a G e 5

    STOCKS2011behind and losing valuable subscribers. Sure, they can delay

    major capital expenditures for a while, but eventually they pay

    up or risk going the way of dial-up. Because of these dynamics,

    they tend to invest at a rate just fast enough to barely leap-frog

    their competitors. But theres reason to believe that the rate of

    investment will increase in the near future.

    Thats because the U.S. ranked 16th in the world in Akamais

    (Nasdaq: AKAM) State of the Internet report. U.S. residents havean embarrassingly slow average connection speed of 4.7 megabits

    per second. Thats 60% slower than users in South Korea and

    25% slower than Facebook fiends in Latvia and Romania. To

    combat this, the Federal Communications Commission is pushing

    for substantially increased investment through the National

    Broadband Plan (see www.broadband.gov).

    Among the plans key goals is the creation of the Connect

    America Fund, which would provide nearly $16 billion to support

    affordable broadband and voice services with download speeds

    of at least 4 Mbps. The primary long-term goal is for at least 100

    million U.S. homes to have access to a download speed of 100

    Mbps a speed that Arris DOCSIS 3.0-compliant equipmentenables. But right now, only 0.8% of Americans have access to

    connections faster than 25 Mbps (even if you include universities

    and companies), and about a quarter of the population has speeds

    above 5 Mbps. Were a long way from 100 Mbps.

    Why should the government (or you) care about our connection

    speeds? Well, according to studies from the Brookings Insititution,

    Massachusetts Institute of Technology, and World Bank, modest

    increases in the use of broadband can create hundreds of thousands

    of jobs. FCC Chairman Julius Genachowski says broadband is

    akin to the advent of electricity. And were still in the early

    stages here; high-speed Internet will continue to reshape oureconomy and our lives for decades.

    Revolutionary new technologies such as smart grids that cut

    power-plant emissions while lowering consumers energy costs

    and networks that connect first responders, law enforcement,

    and hospitals to help save lives all depend on faster

    broadband access. And for cable companies that have invested

    in connections to our homes and businesses, upgrading to the

    DOCSIS 3.0 specification is the fastest and most cost-effective

    way to meet the demand for 100 Mbps speeds.

    This need for speed isnt limited to the States. Developed and

    emerging countries alike want the economic and social benefitsthat come with faster broadband. Its a global trend, and you can

    see it in Arris sales. International sales accounted for 26% of

    total revenue in 2009, and that proportion has risen to 37% so

    far in the first half of 2010. When looking at Arris prospects, the

    market is missing this demand shift.

    FINANCIALS AND VALUATION

    Already, Arris is profiting from the industry move to DOCSIS

    3.0. The product shift to selling more DOCSIS 3.0-compliant

    CMTS and EMTAs has bumped Arris gross margin to more than

    40% in 2009 from about 35% in 2008. The companys EBIDTA

    is about $220 million, and its profit margin is nearly 20%.

    Its a bit surprising that a company so dominant in its core

    businesses has a market cap of just $1.3 billion clearly, Arris

    has room to grow. But for now, with more than half its market

    cap in cash and short-term investments and just $200 million in

    debt, it has an enterprise value of $833 million. That puts ArrisEV/EBITDA ratio at just 4.1, which suggests that this business

    is incredibly cheap right now. It might even be an attractive

    acquisition target for a larger competitor, such as Cisco, or one

    of its primary customers, such as Time Warner Cable (NYSE:

    TWC) or Comcast.

    Using a free-cash-flow-to-firm model, I value Arris at $12 to

    $15 per share, which is 20% to 50% higher than its recent $10

    price.

    RISKS AND WHEN WED SELL

    Arris is a good business at a great price, but its not a

    superior business. Thats because other companies can and do

    provide the products MSOs depend on. Arris has to compete for

    business, which is tough because the industry it serves is pretty

    concentrated. Think about it: How many choices do you have for

    broadband access? (And how many times have you cursed the

    answer?) Its frustrating for Arris, too, as it leads to high levels

    of customer concentration. In the first half of 2010, Comcast

    made up 21% of Arris revenue, and Time Warner accounted

    for 17%. Together, they made up 53% of sales in 2009. Losing

    one of its major customers to a rival is the most obvious risk

    for Arris. As the MSO industry consolidates, each operator

    gains bargaining power and could force price concessions,

    compressing Arris margins.

    Whats more, the operators tend to be highly leveraged, and as

    we witnessed during the credit crunch, even good companies can

    lose access to capital. If this happens to Arris customers, they

    wont make any capital expenditures, and Arris revenue will go

    out the window.

    Id recommend selling Arris if the company lost either of

    its major customers. Id also recommend selling if its top two

    customers ever made up more than 70% of sales. Likewise, if

    competition forced price concessions without a commensurate

    increase in volume, Id also suggest selling.

    This isnt a buy-and-hold-forever business. I expect you to

    profit because Arris stock is cheap relative to its worth. When

    Arris starts to trade in the range of my fair-value estimate, you

    should sell and pocket your profit.

    THE FOOLISH BOTTOM LINE

    Arris gives you a compelling opportunity to invest in the

    megatrend of growing broadband consumption. Industry

    competition, the National Broadband Plan, and a global push

  • 7/30/2019 Stocks for 2011

    12/33

    p a G e 6 | t h e m o t l e y f o o l | S t o c k S 2 0 1 1 : t h e I n v e s t o r s G u I d e t o t h e ye a r a h e a d

    STOCKS2011for increased bandwidth speeds act as a catalysts to unlock the

    stocks value.

    For now, the stock is cheap relative to its potential. But that

    wont be the case for long, so buy into broadband while its still

    a bargain.

    Nick Crow is a senior analyst forMotley Fool Pro, a real-

    money portfolio that uses stocks, ETFs, and options strategies;

    andMotley Fool Options, the Fools options ideas service. Heowns shares of Arris Group.

    The Motley Fool has options positions on Cisco.

  • 7/30/2019 Stocks for 2011

    13/33

    t h e m o t l e y f o o l | S t o c k S 2 0 1 1 : t h e I n v e s t o r s G u I d e t o t h e ye a r a h e a d | p a G e 7

    STOCKS2011CIT Group:

    Not as Naughty as It SeemsBY ALEX SCHERER, CFA

    What would you call investing in (1) a specialty finance company thats (2) fresh outof bankruptcy and (3) has an ugly, high-cost financing structure? Oh, and (4) regulators

    are breathing down its neck, and (5) the CEO is infamous for buying a $35,000

    commode (no, not thatkind of commode this one was a fancy cabinet) on his earlier

    companys dime?

    Five kinds of crazy? Well, Id call it exhilarating like dating the bad girl. Thats

    because what makes CIT Group (NYSE: CIT) seem so naughty is in fact a batch of

    low-hanging fruit the market has largely ignored. Special-situation investors, take note.

    THE COMPANY

    CIT is a commercial finance company that makes loans to small and medium-size

    businesses in about 30 industries and 50 countries, though primarily in the U.S. and

    Canada. Its historically served smaller, niche lending areas for example, partnering

    with an office equipment provider to provide financing for its customers copier and

    computer purchases. More than 100 years of experience and millions of bread-and-

    butter loans made for a staid yet successful business until rapid expansion from 2005

    to 2007 ran smack into the credit crisis. CIT was dealt a liquidity squeeze it wasnt

    prepared for.

    Like many of its non-bank financial peers at the time, CIT restructured. In December

    2008, it became a bank holding company and accepted more than $2 billion in

    federal rescue funding in an attempt to outlast the liquidity crisis. But as fear of

    credit implosions soared in 2009, CIT was deemed not quite too-big-to-fail, and it

    was ultimately denied the kind of federal rescue that kept the biggest companies like

    Citigroup and Bank of America out of bankruptcy court. So CITs lenders arrangeda prepackaged bankruptcy that brought the company into and back out of Chapter 11

    intact and in only 40 days, a feat unheard of for a complex finance company. The

    old stock was wiped out along with more than $10 billion of debt, and CITs lenders

    became the new owners of a company in fighting condition.

    And then the company cleaned house. Seven of the 13 board members are new,

    including Chairman and CEO John Thain. In the cocktail-party crowd, Thain is known

    as one of the villains in the Wall Street bailout saga. But he also successfully turned

    around the New York Stock Exchange during a time of major turmoil. That experience,

    plus his marquee name, made him a natural selection for this high-profile turnaround.

    Hes hit the ground running, hiring a new CFO, chief administrative officer, chief risk

    officer, and chief credit officer in the past year, and hes focusing on the right issues toset CITs turnaround in motion. Importantly, many longtime CIT executives have stuck

    around at the individual business level, each with many years of experience in their

    roles and very knowledgeable about their clients and products.

    WHY INVEST?

    In large part, CITs woes were caused by overextending itself and using short-term,

    finicky lenders to finance its business. Today, the new company is steadily shrinking so

    it can pay off the high-cost debt it took on as part of the prepackaged bankruptcy deal.

    The net effect will be a smaller company but one that has a more profitable funding

    CIT GROUP

    NYSE: CIT

    Headquarters: New York, N.Y.

    www.cit.com

    FINANCIAL SNAPSHOT

    Recent P rice: . . . . . . . . . . . . . . . . . . . . . . . . . $43.46

    Market Cap: . . . . . . . . . . . . . . . . . . . . $8.7 billion

    Dividend Yield: . . . . . . . . . . . . . . . . . . . . . . . . . NA

    CAPS Rating:. . . . . . . . . . . . . . . . . . . . . . . . . 2 Stars

    Buy Guidance:. . . . . . . . . . . . . . . . Below $42

    Data as of 11/8/10

    WHY BUY

    The switch to a new unding model will

    make this specialty inance companys stock

    more valuable.

    CEO John Thain has experience with

    corporate turnarounds.

    Book value should increase as accounting

    adjustments are reversed.

  • 7/30/2019 Stocks for 2011

    14/33

    p a G e 8 | t h e m o t l e y f o o l | S t o c k S 2 0 1 1 : t h e I n v e s t o r s G u I d e t o t h e ye a r a h e a d

    STOCKS2011model and is therefore more valuable on a per-share basis.

    Much of the shrinkage will come smoothly, through the natural

    maturities of its customers loans, and the rest will come in

    lumps as CIT sells off parts of its business that are no longer

    relevant to its core operations.

    Another big boost to the stock price will come when CIT

    successfully makes the transition from a lender reliant on

    capital markets to fund its lending to one with a bank-centricmodel that uses a base of deposits to fund its lending. To get

    there, CIT has to extricate itself from a series of regulator-

    imposed limitations that are preventing its bank subsidiary from

    increasing its deposit base. This will be an important catalyst

    for the stock over the next 12 months, as current funding costs

    are nearly 6%, compared with the approximately 2.5% CIT

    pays out on its deposits.

    For a business that makes money simply by borrowing dollars

    at one rate and lending them out at another, the cost of those

    borrowings is a big deal. Historically, the company could loan at

    nearly 4% higher than its borrowing costs, but that spread is now

    less than 1% because of its high-cost debt and the anchor of $10

    billion in cash on its balance sheet thats earning nearly nothing.

    But todays pain is tomorrows gain. Through debt reduction and

    a rising deposit base, the spread should approach its historical

    3% to 4% level by the end of 2012.

    FINANCIALS AND VALUATION

    As with all companies in bankruptcy protection, CIT went

    through a mind-numbingly complex fresh-start accounting

    process, during which its entire balance sheet was reset to then-

    prevailing fair market values. This occurred when the credit crisis

    was still fresh in everyones minds, so those fair-value figureswere draconian assumptions about the value of CITs assets (the

    collectability of the loans it had made) and liabilities (CITs

    promises to repay its lenders). Those values were marked down

    severely, with about $8 billion of value whacked off of CITs $57

    billion in non-cash assets.

    But all that has turned out to be a good thing today. CIT now

    has one of the industrys cleanest balance sheets, with a legitimate

    book value and earnings power baked in. As of Sept. 30, CITs

    tangible book value per share was $42, and the remaining

    accretable discount per share (the portion of CITs write-downs

    that will reverse as loans mature and are paid off) was about $14.

    Most of that will flow through earnings into book value over the

    next several years, so by the end of 2013, tangible book value

    should be more than $52 per share.

    The stock now trades right around CITs conservative $42

    book value, so the shares potential downside if the U.S. economy

    goes south again is substantially lower than at nearly any other

    financial company. (Most of them trade at or above their own

    less-conservatively stated book values.) This margin of safety is

    the first clue that CIT is a tempting special-situation stock.

    An additional $4 to $5 per share of book value should accrue

    over the next several quarters as CITs fresh-start accounting

    adjustments are reversed. More normal earnings should

    further enhance book value starting next year, as CIT progresses

    back toward its true economic book value of about $53. At that

    point, CIT should be able to earn more than $3.75 per share as

    a baseline and theres significant upside beyond that after

    the bank-centric model takes root. All told, I value the stockconservatively at $58, or 1.1 times economic book value.

    RISKS AND WHEN WED SELL

    The biggest risk facing CIT is that another major recession

    could sink its turnaround effort before it has a chance to flourish.

    If a double-dip recession leads to a new round of credit losses,

    book-value growth wont materialize, and CIT wont be able to

    repay its debt fast enough. Given the current margin of safety

    built into the stock, CIT will probably outperform its peers

    but it wont give you too much to cheer about, so you might

    want to sell your shares.

    CITs bank is widely expected to get out of its current

    regulatory restrictions in the next year. If that finagling takes

    longer, it would weigh on the stock price. And while CIT

    should shrink its balance sheet over the next two years, if it

    shrinks more than expected because it cant increase its lower-

    cost funding from bank deposits, the turnaround effort would

    be half-baked, and CIT wont achieve a return to its previous

    baseline earning power. In that situation, Id recommend you

    sell your stock.

    THE FOOLISH BOTTOM LINE

    CIT is a show-me investment that requires proof of steady

    progress. If management starts waffling about regulatory

    clearance or if credit losses rear their ugly heads again, dont

    stick around hoping for the best. This isnt a hold-it-forever

    stock. After all, CIT is in a highly competitive business that

    generally produces mediocre returns on equity.

    If CIT stock kisses the $60s without a major change in the

    companys business prospects, youd be wise to show this

    one the door. How well Thain navigates the turnaround willdetermine whether this special situation pays off, but todays $43

    price gives you a nice margin of safety, and that makes the date

    worth the while.

    Alex Scherer is an associate advisor for Stock Advisor, the

    Fools flagship general equity newsletter service. He owns shares

    of CIT Group.

    The Motley Fool owns shares of Bank of America.

  • 7/30/2019 Stocks for 2011

    15/33

    t h e m o t l e y f o o l | S t o c k S 2 0 1 1 : t h e I n v e s t o r s G u I d e t o t h e ye a r a h e a d | p a G e 9

    STOCKS2011Diamond Hill Investment Group:

    Invest in InvestingBY TIM HANSON

    The past 10 years havent been kind to stocks. In fact, investors dubbed the Aughtsa lost decade because for the first time ever, the S&P 500 closed a calendar decade

    in the red. Investors have responded this year by pulling more than $45 billion from

    domestic stock funds. Yet the last time investors showed such disdain for stocks was

    1979, whenBusinessWeekannounced The Death of Equities. The start of the next

    market rally, of course, soon followed.

    The reason for this is that although the stock market can be cyclical, its also one of

    the greatest creators of wealth ever known. So even though equities are out of favor

    today, I suspect they will move back into favor during the next decade making it a

    far better 10 years for investors.

    Youll benefit from this, particularly if you invest in other superior investors, such

    as the team at Diamond Hill Investment Group (Nasdaq: DHIL). This asset manager

    has done an excellent job gathering and managing money during a challenging time for

    stocks, and the companys performance should only improve as the market does.

    THE COMPANY

    Diamond Hill is an asset manager with nearly $7 billion under management. At

    the end of October, $2.9 billion of that resided in separate accounts that the company

    manages for high-net-worth individuals, and $4.9 billion was invested across the

    companys seven retail mutual funds. These include four value-oriented equity funds:

    small cap, small-mid cap, large cap, and select; and three alternative funds: long/short,

    financial long/short, and strategic income, with the majority of those assets stashed

    in the large cap and long/short funds. The company ranks reasonably well as a fund

    manager, according to Morningstar data, with five of its seven funds earning 4-star

    ratings. And although the companys flagship long/short fund doesnt stack up well

    against its peers over the trailing five-year period, the funds 10-year profile is more

    favorable: Its 6.24% total return puts it among the top 25% of funds in its category.

    FundAssets undermanagement

    Morningstarrating

    Five-year annualizedreturn

    % rank incategory

    Diamond Hill Small Cap (DHSCX) $714.4 million 3 stars 3.90% 37%Diamond Hill Small-Mid Cap (DHMAX) $54.5 million 4 stars 2.20%* 2%*Diamond Hill Large Cap (DHLAX) $949.2 million 4 stars 2.58% 20%Diamond Hill Select (DHTAX) $35 million 4 stars -3.76%* 6%*Diamond Hill Long-Short (DIAMX) $1.9 billion 3 stars 2.31% 58%Diamond Hill Financial Long-Short(BANCX)

    $12 million 4 stars -5.39% 56%

    Diamond Hill Strategic Income(DSIAX)

    $150 million 2 stars 6.02% 67%

    *Trailing three year results. Fund does not yet have a five-year track record.

    The managers of these funds are all either long-tenured, have been with their fund

    since inception, or both. Diamond Hill has recently been investing heavily in its

    research staff to keep improving returns and to expand its capabilities to open new

    funds. CEO Ric Dillon alluded to a potential international fund in his most recent letter

    to shareholders.

    The company is also regarded for doing well by its investors and its shareholders.

    Diamond Hill has received nothing but A stewardship grades from Morningstar, a

    proprietary rating that judges funds based on their corporate culture, board, quality,

    DIAMOND HILL INVESTMENT GROUP

    Nasdaq: DHIL

    Headquarters: Columbus, Ohio

    www.diamond-hill.com

    FINANCIAL SNAPSHOT

    Recent P rice: . . . . . . . . . . . . . . . . . . . . . . . . . $81.67

    Market Cap: . . . . . . . . . . . . . . . . . . . $227 million

    D i v i d e n d Y i e l d . . . . . . . . . . . . . . . . . . . . . . . . . 1 6 %

    CAPS Rating: . . . . . . . . . . . . . . . . . . . . . . . . 3 Stars

    Buy Guidance: . . . . . . . . . . . . . . . Below $75

    (Buy below guidance changed from $55 to $75 on 11/11)

    Data as of 11/8/2010

    WHY BUY

    Although the past decade has been

    challenging or investors, Diamond Hill has

    bucked the trend and increased its assets

    under management at a remarkable rate.

    The insider-owned company rewards

    investors with sizable special dividends.

    It should easily exceed the growth

    and proit margin expectations priced into

    the stock.

  • 7/30/2019 Stocks for 2011

    16/33

    p a G e 1 0 | t h e m o t l e y f o o l | S t o c k S 2 0 1 1 : t h e I n v e s t o r s G u I d e t o t h e ye a r a h e a d

    STOCKS2011incentives, fees, and compliance. And the company carries

    over that respect for stewardship to the treatment of its owners.

    Investors have shared in the companys recent success thanks to

    special $10 per-share dividends in 2008 and 2009 and a declared

    $13 per-share dividend for 2010. Dillon, a 7% owner of the

    company and an admirer of Warren Buffett, regularly emphasizes

    that the companys commitment to sustainable growth increases

    its per-share intrinsic value. This is truly a company run by

    investors for investors.

    WHY INVEST?

    Despite the tough market over the past decade, Diamond

    Hill has had no trouble increasing its business. Assets under

    management (AUM) has increased from a scant $524 million

    at the end of 2004 to more than $7 billion today thats better

    than 57% annual growth. Whats more, while that growth is

    slowing, Diamond Hill has continued to be robust even as

    investors pull money from other domestic stock funds.

    Year 2005 2006 2007 2008 2009 2010 YTDYear-end

    AUM $1,531 $3,708 $4,403 $4,510 $6,283 $7,080YOYGrowth

    192% 142% 18.7% 2.4% 39.3% 29%

    Dollar amounts in millions. Source: Company filings.

    Given that the biggest challenge to collecting assets is

    its investment performance, Diamond Hill should be able

    to maintain this AUM momentum if domestic stocks regain

    favor with investors. The company also recently began a new

    relationship with Nationwide to sub-advise an additional $800

    million portfolio. As a result, Diamond Hill has several new

    avenues for growth in addition to its investment performance,

    including creating new funds and expanding its relationship with

    Nationwide. Put it all together, and Diamond Hill looks like acompelling long-term opportunity at todays $81 price.

    FINANCIALS AND VALUATION

    One of the best-known methods to value asset managers is

    Marty Whitmans rule: 2% of AUM plus tangible book value. This

    is useful as long as the asset manager has substantially more cash

    than debt on its balance sheet. Diamond Hill fits that bill, though

    its $35 million dividend payout will temporarily alter its balance

    sheet profile. That said, as of its last report, the company was

    sitting on $18.7 million of cash and $15.5 million of investments

    in its own funds. It had no debt and was on track to generate $10

    million to $20 million of free cash flow again this year.If we apply Whitmans method to Diamond Hill, we get a fair

    value of almost $70 per share:

    AUM $7,965Nationwide relationship $800Total estimated AUM $7,8802% of estimated AUM $158Cash and investments $34Shares outstanding 2.8Fair value $69.11Dollar amounts in millions, except fail value.

    Yes, $70 is below todays stock price, but this valuation is

    conservative because it doesnt account for Diamond Hills AUM

    growth profile or its attractiveness as an acquisition by a larger

    asset manager. Recent buyouts in this industry have been for 3%

    to 4% of AUM, which would value Diamond Hill at $98 to $126

    per share.

    Its also important to note that AUM is not just a product of

    marketing and asset-gathering but that it also rises as returnsimprove. This is a negligible fact in a flat or down market (like

    the one we had over the past decade), but if you believe that

    stocks will rise over the next decade, then Diamond Hill will

    benefit from an AUM tailwind that wont cost it anything in

    the way of additional marketing expenses. Further, although the

    company has dramatically increased its AUM in the past five

    years, its also paid up to improve its infrastructure:

    Year 2005 2006 2007 2008 2009Compensation $6.9 $18.1 $20.0 $26.1 $24.1Fund administration $0.8 $1.7 $2.4 $2.3 $2.3Selling, general and administrativeexpense

    $0.9 $1.5 $3.3 $3.4 $3.9

    Total operating expense $8.6 $21.3 $25.7 $31.8 $30.3YOY Increase 148% 21% 24% -5%Dollar amounts in millions.

    All told, AUM growth has been proportionally offset by

    growth in operating expenses, with the companys operating

    margin stable at about 30% each year.

    What last years results with AUM up nearly 40% and

    expenses down 5% suggest, however, is that the company has

    enough people to continue to increase AUM without increasing

    expenses. That means investors should begin to see operating

    leverage lead to a higher profit margin. As Dillon wrote in this

    years letter to shareholders, Diamond Hills staffing levels

    are above average for the industry, with that excess capacityenabling high AUM growth rates. Yet as those numbers revert to

    the mean (the companys website currently advertises just one

    job opening), operating profitability should improve to about

    35% the industry average.

    Tweak the model to assume 8% to 10% AUM growth during

    the next decade (to reflect a better investing environment) and

    35% operating profitability, and Diamond Hill stock is worth

    $85 to $95 per share. All told, the upside potential of a $126-per-

    share acquisition scenario significantly outweighs the downside

    of a $70 Marty Whitman model. Furthermore, Diamond Hill

    has shown a propensity for rewarding shareholders with hefty

    dividends, so this stock is a solid investment.

    RISKS AND WHEN WED SELL

    Although asset management is an attractive business

    because its asset- and capital-light, that also means theres

    little to prevent a competitor from setting up shop. That makes

    performance and networking critical to a companys continued

    success. The most important things to watch at Diamond Hill

    are the performance of its funds and the ratings they receive

    from Morningstar.

  • 7/30/2019 Stocks for 2011

    17/33

    t h e m o t l e y f o o l | S t o c k S 2 0 1 1 : t h e I n v e s t o r s G u I d e t o t h e ye a r a h e a d | p a G e 1 1

    STOCKS2011Deterioration there would suggest that AUM growth could

    slow or even revert. If Diamond Hills funds and particularly

    the small-cap and long-short funds because they have the most

    AUM underperform the market in the next one to two years,

    you should think about selling your shares.

    THE FOOLISH BOTTOM LINE

    Diamond Hill has many of the attributes I look for in a

    promising small-cap investment. Its well-run, its owners are

    vested in the business, it has a track record for rewarding

    shareholders with dividends, and its performed at the top of

    its peer group despite a challenging economy. When the stock

    market rises, investors in superior investors, such as Diamond

    Hill, should be richly rewarded.

    Tim Hanson is co-advisor ofMotley Fool Global Gains, the

    Fools international investing research service. He owns shares

    of Diamond Hill.

    The Motley Fool owns shares of Morningstar.

  • 7/30/2019 Stocks for 2011

    18/33

    STOCKS2011

    p a G e 1 2 | t h e m o t l e y f o o l | S t o c k S 2 0 1 1 : t h e I n v e s t o r s G u I d e t o t h e ye a r a h e a d

    Expeditors International of Washington:Shaped-Up Shipping

    BY JOE MAGYER

    Eureka! An idea for a revolutionary new device hits you like a thunderbolt while yourescrubbing in the shower. By the time youve put on your socks, youve already settled on

    producing the device in China, lining the walls of your executive office with cedar, and

    asking Leonard Nimoy to be your pitchman.

    Theres just one problem, and it isnt that Spock is your spokesman. You dont know

    the first thing about the nuts and bolts of global trade. You dont speak Mandarin, dont

    know a lick about navigating customs, and you will probably get bullied by transporters

    because you cant negotiate favorable terms.

    But dont bail on your dreams of a woodsy-smelling office just yet. Expeditors

    International of Washington (Nasdaq: EXPD), a global logistics solutions provider, has

    been helping companies worldwide shape up their shipping for the past three decades

    and making a mint for Expeditors investors while doing it. And given its strong balancesheet, asset-light model, and entrepreneurial culture, Expeditors is poised to profit from

    global trade for years to come.

    THE COMPANY

    Expeditors doesnt own a fleet of boats or planes. Instead, it buys big blocks of

    space on other companies vessels and resells that space to its clients. The joy of the

    arrangement for clients is that theyre able to get lower shipping costs than if they tried

    to buy the space themselves. Expeditors, meanwhile, avoids shelling out the cash it

    would cost to buy a fleet.

    Founded in 1979 and based in Seattle, Expeditors helps companies seamlessly and

    cheaply move goods from Point A to Point B. The company offers services such as air

    and ocean freight forwarding to customs brokerage and a host of international shipments-

    centric services. From Hong Kong to Hanoi to Houston, Expeditors has a global reach

    and positioning in virtually every major city. The company operates 183 full-service

    offices, 65 satellite locations, and two international service centers on six continents.

    WHY INVEST?

    Expeditors capital-light business model allows it to grow without having to

    reinvest much in its business. That model allows its profit to grow faster than revenue.

    Historically, about 35% of Expeditors net revenue comes from air freight services, 25%

    from ocean freight, and 40% from customer brokerage and other services.

    Third-party logistics management has fantastic tailwinds, as lower barriers for trade

    and many companies desire to outsource amplify the long-term upswing of the globaleconomy. And with Expeditors good standing in the industry thanks to its results-

    oriented culture, the company should continue to benefit handsomely.

    Individual Expeditors branches are considered their own profit centers, with most

    compensation for branch managers coming through incentives based on that branchs

    operating income. That extraordinary focus on branch-level success fosters an

    entrepreneurial spirit thats a win-win-win for customers, employees, and investors.

    The company is led by a straight-shooting CEO, Peter Rose, whos been in place

    since 1988. Rose isnt your typical CEO, eschewing forecasts and Wall Street-style

    EXPEDITORS INTERNATIONAL OFWASHINGTON

    Nasdaq: EXPD

    Headquarters: Seattle, Wash.

    www.expeditors.com

    FINANCIAL SNAPSHOT

    Recent P rice: . . . . . . . . . . . . . . . . . . . . . . . . . $51.78

    Market Cap: . . . . . . . . . . . . . . . . . . . . . $11 billion

    Dividend Yield: . . . . . . . . . . . . . . . . . . . . . . . 0.8%

    CAPS Rating:. . . . . . . . . . . . . . . . . . . . . . . . .4 Stars

    Buy Guidance:. . . . . . . . . . . . . . . . Below $45

    Data as of 11/8/10

    WHY BUY

    Expeditors is a market leader poised to

    proit rom outsourcing and global trade.

    It has a capital-light business model that

    allows the company to grow with minimal

    investment.

    A pristine, cash-rich balance sheet

    enables the business to think and spend or

    the long term.

  • 7/30/2019 Stocks for 2011

    19/33

    t h e m o t l e y f o o l | S t o c k S 2 0 1 1 : t h e I n v e s t o r s G u I d e t o t h e ye a r a h e a d | p a G e 1 3

    STOCKS2011quarterly conference calls. A recent quote from him neatly sums

    up Roses style and the culture he has built:

    Our philosophy these last several years has been to try to

    not do anything stupid. We simply did what weve always done:

    focusing on improving customer service, taking market share

    by adding new customers, taking care of our people by not

    doing lay-offs, and making ourselves more productive through

    continued process improvement efforts. Boring consistency is

    what we do best.

    FINANCIALS AND VALUATION

    Expeditors operating profit grew at an impressive 15%

    clip during the past five years during a tumultuous economy.

    At many companies, that kind of heady growth is fueled by

    acquisitions. Not at Expeditors. The companys primary focus is

    on organic growth. You wont hear about Expeditors overpaying

    for a splashy acquisition. Thats because a large-scale deal

    would introduce systems integration risks and water down the

    companys entrepreneurial, customer-centric culture. And if it

    aint broke, dont fix it.Expeditors balance sheet, meanwhile, is strong with no debt

    and $1 billion in cash. That cash cushion makes for nice padding

    if the market takes a spill, though of course it would be nice to

    see some of that cash go to shareholders. To Expeditors credit,

    though, it has raised its bite-sized, 0.8%-yielding dividend at a

    25% clip over the past five years.

    2009 2008 2007 2006Revenue $4,092.3 $5,633.9 $5,235.2 $4,634.0Net Revenue $1,382.8 $1,603.3 $1,453.0 $1,291.0Operating Profit $385.0 $473.1 $423.4 $375.1Dividend Per Share $0.38 $0.32 $0.28 $0.22

    All numbers in millions except dividend. Net revenue is determined by deducting freight

    consolidation and customs brokerage costs from total revenue.

    Expeditors stock isnt cheap by traditional valuation metrics,

    trading around 29 times analysts 2011 earnings estimates. The

    stock is pricey right now, but Expeditors has always traded at a

    premium. Exceptional, well-run businesses with bright futures

    always do. That doesnt mean you should pay any price for

    Expeditors, but snatching up shares for $45 or less is a safe,

    money-making bet. Youll want to take advantage of any short-

    term dips in price to get started with this stock.

    RISKS AND WHEN WED SELL

    Expeditors performance is tethered to global trade, meaning

    its profit and stock will get hit if the global economy sputters.

    Meanwhile, the fragmentation of Expeditors industry is a double-

    edged sword. On the plus side, it affords a window for superior

    operators such as Expeditors to more easily grab market share. On

    the down side, though, competitors are more likely to use price as

    a weapon, and theres a chance that aggressive pricing by even just

    a few players could crimp profit industrywide.

    Finally, while I love Expeditors asset-light model, its lack

    of control over the full shipping chain could be a disadvantage

    if full-service rivals like United Parcel Service (NYSE: UPS)

    get their act together or if shippers and airlines start muscling

    Expeditors around.

    Id also have second thoughts on the stock if Rose steps

    aside or if Expeditors abandons its focus on organic growth

    in favor of an acquisition-happy strategy. Expeditors isnt a

    classically cheap stock, but thats not an excuse to own it at

    nosebleed-section high prices. You should consider sellingExpeditors if its price-to-book ratio nears 7 thats just too

    darn expensive.

    THE FOOLISH BOTTOM LINE

    Expeditors has great growth prospects, a fantastic culture,

    and a cash-rich balance sheet. These qualities should check a

    lot of boxes for long-term investors you included, so keep a

    sharp eye on this outstanding business, Fools. If the stock dips

    back below $45, dont hesitate to buy Expeditors in bulk.

    Joe Magyer is the advisor ofInside Value, the Fools value-

    driven investing service.

    The Motley Fool owns shares of United Parcel Service.

  • 7/30/2019 Stocks for 2011

    20/33

    STOCKS2011

    p a G e 1 4 | t h e m o t l e y f o o l | S t o c k S 2 0 1 1 : t h e I n v e s t o r s G u I d e t o t h e ye a r a h e a d

    Gap:Fall (Back) Into the Gap

    BY RICH GREIFNER

    Theres a fascinating phenomenon in the world of fashion, where a style of clothingcan be out of favor for so long that it eventually becomes en vogue. Its called retro

    (and its the reason I refuse to part with my Zubaz pants).

    A similar phenomenon occurs in the world of investing, where the stocks that Wall

    Street shuns tend to produce the most attractive long-term results. Its called value

    investing.

    Put those two concepts together a fashion retailer thats out of favor with

    consumers andinvestors and you have the makings of market-crushing returns. Its

    called Gap (NYSE: GPS).

    THE COMPANY

    Founded in 1969, Gap sells casual apparel for men, women, and children under

    the Gap, Old Navy, and Banana Republic brands. The company operates more than

    3,000 stores across the globe and owns two small but growing online apparel sites,

    Piperlime and Athleta.

    If you bought a pair of khaki pants during the 1990s, theres a good chance youre

    already familiar with the Gap story. Theres also a good chance you havent shopped

    at the Gap in years, think Bananas styles are bland, wouldnt set foot in Old Navy

    if it were giving away clothes, and are strongly considering moving on to the next

    recommendation in this report. But before you do that, give me a minute to try to

    change your mind.

    Although your memory of it might be foggy today, there was a time when Gap wasubiquitous. Adam Sandler wore Gap on Saturday Night Live. Sharon Stone wore Gap at

    the Academy Awards. Monica Lewinskys infamous blue dress? You guessed it Gap.

    Under the leadership of merchant prince CEO Mickey Drexler, Gap could do no

    wrong. Between fiscal 1994 and 2000, the companys stores more than tripled their

    square footage as revenue rose 267%, to $13.7 billion. The greatest surge of all was

    in Gaps stock price, which increased six-fold.

    But in 2000, Drexlers designs stopped resonating with the companys core

    customers, just as the economy took a turn for the worse. Although Gaps

    comparable-store sales dropped for 10 consecutive quarters, the company stubbornly

    continued expanding. Adding insult to injury, Gap bloated its balance sheet with abig slug of debt to fund those new stores, as well as an accelerated share buyback

    program at what would later prove to be lofty prices. By the time Drexler was forced

    out in 2002, Gaps stock had plummeted 70%.

    Eight years and two CEOs later, Gap is still out of fashion with consumers and

    investors. Sales per square foot have slumped for five straight years (and eight

    of the past 10), as nimbler competitors such as H&M, Zara, and Forever 21 have

    consistently offered shoppers fresher looks, while Target (NYSE: TGT) and

    Aeropostale (NYSE: ARO) haven stolen the cheap-chic crowd away from Old Navy.

    GAP

    NYSE: GPS

    Headquarters: San Francisco, Cali.

    www.gap.com

    FINANCIAL SNAPSHOT

    Recent P rice: . . . . . . . . . . . . . . . . . . . . . . . . . $20.81

    Market Cap: . . . . . . . . . . . . . . . . . . . $12.9 billion

    Dividend Yield: . . . . . . . . . . . . . . . . . . . . . . . 1.9%

    CAPS Rating:. . . . . . . . . . . . . . . . . . . . . . . . . 2 Stars

    Buy Guidance:. . . . . . . . . . . . . . . . Below $20

    Data as of 11/8/10

    WHY BUY

    Overseas expansion should spur sales,

    while a burgeoning Internet business

    should propel margins to new highs.

    Management is dedicated to cutting

    costs and returning capital to shareholders.

    The stock is out o avor, so you can snag

    it on the cheap.

  • 7/30/2019 Stocks for 2011

    21/33

    t h e m o t l e y f o o l | S t o c k S 2 0 1 1 : t h e I n v e s t o r s G u I d e t o t h e ye a r a h e a d | p a G e 1 5

    STOCKS2011Tired of waiting for a turnaround to take hold, Wall Street

    has all but abandoned the stock. Everyone has given up on Gap

    which means its prime time for value-minded Fools to go

    on a shopping spree.

    WHY INVEST?

    Here are three reasons Gap looks good in your portfolio:

    1. Expanding margins

    Current CEO Glenn Murphy hasnt been able to boost sales,

    but he has done wonders behind the scenes. Gaps gross margin

    has swelled by 5.4 percentage points since 2007, largely due

    to disciplined inventory management that resulted in fewer

    markdowns. Gaps trailing 12-month gross margin of 40.9%

    represents a 3.1 percentage-point improvement over last years

    level and its within spitting distance of the companys all-

    time high.

    Gaps operating margin has also risen steadily since Murphy

    became CEO. This is partially due to strategic store closures

    and a streamlined organizational structure (Gap has 50 fewer

    VPs than it did three years ago), but much of the improvement

    can be attributed to a sustainable source: the Internet.

    Gaps Internet-based revenue has doubled over the past five

    years, which is especially encouraging because these sales

    come with an operating margin of 22.5%, compared with 12%

    for the companys brick-and-mortar stores. In addition to the

    Web commerce for Gaps big three brands, this segment also

    includes sales at Piperlime, which offers fashionable footwear,

    handbags, and accessories, and Athleta, a brand based on

    womens athletic apparel and footwear.

    Gaps 13.6% operating margin over the past 12 months is

    the best performance the company has posted in a decade, but

    Murphy thinks that number can be even better.

    Fiscal 2006 Fiscal 2007 Fiscal 2008 Fiscal 2009Trailing 12

    monthsGross margin 35.5% 36.1% 37.5% 40.3% 40.9%Operatingmargin

    7.8% 8.4% 10.7% 12.9% 13.6%

    Data from CapitalIQ, a division of Standard & Poors. Gaps fiscal year ends on the Saturday closest

    to Jan. 31.

    2. Cash is flowing

    Without much need for capital expenditures (Gap is still

    trimming down its store count) or inventory replenishment

    (theres no need to restock what customers arent buying), free

    cash has been flowing straight to shareholders pockets. Over

    the past six years, the company has generated about $6 billion

    in free cash flow. Over that same period, its paid out $1.25

    billion in dividends and bought back $7 billion worth of shares

    while simultaneously paying off all of its debt. Due to those

    buybacks, Gaps share count has decreased by 30% since 2004.

    3. Revenue revival?

    Operationally, Gap is now a well-oiled machine. Theres only

    one challenge remaining: Can the company produce clothing

    that customers actually want to buy?

    Last year, Gap took a step in the right direction by retooling

    its outdated denim offerings. Its new 1969 line of jeans is a

    significant style upgrade, and the $55 to $70 price point is a

    fraction of what designer labels like True Religion (Nasdaq:

    TRLG) and V.F. Corp.s (NYSE: VFC) Seven For All Mankind

    charge. And straight out of the if you cant beat em, hire

    em playbook, Gap has lured Sevens vice president of design,

    Rosella Giuliani, to lead the 1969 brand.

    In addition to denim, Gaps emphasis this year is on its new

    black magic line of premium black pants. The company has

    also cut its product-development time by a third, so its new

    offerings will no longer be so far behind the fashion curve.

    These are all smart steps, but with the North American

    market largely saturated, Gaps real growth will have to come

    from abroad. This year, Gap will open its first locations in Italy

    and China, and the online division will start selling in Europe

    and Canada. The company expects its international and online

    businesses to contribute 27% of total revenue in 2013, up from

    18% today.

    FINANCIALS AND VALUATION

    Still, its no wonder the stock market isnt giving much

    credence to Gaps turnaround efforts. After all, this is hardly the

    companys first attempt to round a corner and yet sales per

    square foot have been in a downward spiral for the better part of

    the past decade:

    Investors are smart to be skeptical of Gaps latest turnaround

    attempt, but theyre missing the bigger picture. The market

    is pricing Gap as if its present levels of profitability will be

    fleeting, but the current margins are sustainable and theres

    even upside. If Gap improves at all on the top line, its stock

    Sales Per Square Foot

    $325

    $375

    $425

    $475

    $525

    FY09

    FY08

    FY07

    FY06

    FY05

    FY04

    FY03

    FY02

    FY01

    FY00

    FY99

    FY98

    FY97

    FY96

    FY95

    FY94

    FY93

    FY92

    FY91

  • 7/30/2019 Stocks for 2011

    22/33

    p a G e 1 6 | t h e m o t l e y f o o l | S t o c k S 2 0 1 1 : t h e I n v e s t o r s G u I d e t o t h e ye a r a h e a d

    STOCKS2011should solidly beat the market. And if the company can boost

    sales per square foot to pre-recession levels, investors will be

    sitting pretty. Check out these potential growth scenarios:

    Pessimisticscenario

    Moderate scenario Optimistic scenario

    Sales per SquareFoot

    325 365 385

    Operating Margin 10.8% 12.6% 14%Estimated Value per

    Share $16.10 $23.00 $27.50

    From the stocks current $21 price, the downside of investing

    in Gap is limited (and is cushioned by the companys steady

    dividend and rock-solid balance sheet) while the upside

    is significant.

    RISKS AND WHEN WED SELL

    Gap recently made headlines when it clumsily attempted to

    revamp its logo and then even-more-clumsily tried to pass the

    episode off as a crowdsourcing project. Although the universal

    ridicule of Gaps proposed logo resulted in some bad press, I see

    it as an encouraging sign. It suggests that consumers are moreattached to the brand than their shopping habits indicate. But

    I would consider selling your shares if Gap continues to make

    moves that alienate its core customer base especially if the

    company shifts its focus from basics and starts chasing trends.

    In a similar vein, Id also consider selling if Gap committed a

    significant amount of capital to developing a new concept. With

    the failure of its Forth & Towne stores (the companys botched

    attempt to reconnect with women who outgrew the Gap brand)

    still fresh in managements mind, I doubt this will be an issue.

    However, if Gap starts blowing shareholder capital on risky new

    concepts or worse, overpriced acquisitions it will be time

    to return your shares.

    THE FOOLISH BOTTOM LINE

    Telling your friends youre buying Gap shares at a cocktail

    party is almost as embarrassing as wearing an Old Navy T-shirt

    to said cocktail party. But thats the only reason we can buy

    shares in this quality company at such a bargain price. Gap has

    learned from its mistakes and is ready to reclaim its rightful

    position as a respectable brand. This is a stock you should get

    into before it becomes expensively en vogue.

    Rich Greifner is advisor forDuke Street, the Fools premier

    investing-advice service.

    The Motley Fool owns shares of Aeropostale.

  • 7/30/2019 Stocks for 2011

    23/33

    t h e m o t l e y f o o l | S t o c k S 2 0 1 1 : t h e I n v e s t o r s G u I d e t o t h e ye a r a h e a d | p a G e 1 7

    STOCKS2011Li Ning:

    Branding Meets BasketballBY BRYAN WHITE

    Ever wonder what Olympic gymnasts do after they give up the pommel horse? Well,

    1984 gold medalist and Prince of Gymnastics Li Ning has been busy building an

    eponymous Chinese sportswear company, Li Ning (Pink Sheets: LNNGF.PK), for the

    past 20 years.

    Maybe naming the company after himself was a little over the top, but Mr. Li has

    successfully created one of the few homegrown Chinese consumer brands with some

    national traction. The company is the leading domestic sportswear brand in China a

    country whose economic growth is measured in the double digits and whose residents

    are gaga for consumer brands. Theyre also nuts about basketball. A reported 300

    million Chinese residents casually play, and 450 million tune into NBA games. Thats a

    hodgepodge of trends, to be sure, but by investing in Li Ning, youre getting your foot

    in the door on all of them.

    THE COMPANY

    Li Ning focuses on selling athletic footwear throughout mainland China. Its built

    up a broad supply chain, distribution system, and retail network, with more than 130

    distributors and 6,800 retail outlets on the mainland. The company has the No. 1 market

    share in mid-size and smaller cities and is right on the heels of international brands Nike

    (NYSE: NKE) and Adidas (Pink Sheets: ADDYY.PK) in Chinas largest cities.

    The company built its following in Chinas mid-size and smaller cities by selling

    its shoes at a substantial discount to Nikes and Adidas offerings. Now that Li Ning

    is well established, management is ready to move up the value chain and take on its

    international rivals. Li Ning recently announced a brand-revitalization strategy that

    includes a small change to its Nike-like logo, a shift to higher prices and moreimportantly higher-quality products. The plan is a smart one: Brand recognition and

    product quality have led the way in Chinas sporting-goods industry, where consumers

    have shown they are more than willing to pay up for superior sneakers.

    Another important aspect of this strategy is Li Nings entrance into the U.S. market.

    Its shoes have already been seen in the States through Li Nings endorsement deals

    with NBA players Shaquille ONeal, Baron Davis, Jose Calderon, and last years No.

    2 draft pick, Evan Turner. Now the company has established its U.S. headquarters

    right in Nike and Adidas backyard, in Portland, Ore., and will sell its shoes through

    select retailers, such as Eastbay and Champs. Im not counting on Li Ning becoming

    a sought-after shoe brand here, but the more its recognized in the States, the better

    chance it has to compete as a premium brand in China.

    WHY INVEST?

    But of all things, why would Chinese consumers care about owning premium

    sneakers? In a word: basketball. More than 350 million Chinese residents play and

    watch hoops on a regular basis. Recreational games are played at most factories across

    mainland China. So an investment in Li Ning is partly a bet on the continued popularity

    of basketball in the worlds most populous country. If this fascination holds, we can

    expect the sportswear industry to continue its double-digit growth while the ranks of

    Chinas middle class swell in the next decade.And those middle-class consumers are

    LI NING

    Pink Sheets: LNNGF.PK

    Headquarters: Shanghai, China

    www.lining.com

    FINANCIAL SNAPSHOT

    Recent Price: . . . . . . . . . . . . . . . . . . . . . . . . $3.00

    Market Cap: . . . . . . . . . . . . . . . . . . . . $3.2 billion

    Dividend Yield: . . . . . . . . . . . . . . . . . . . . . . . . . 2%

    CAPS Rating: . . . . . . . . . . . . . . . . . . . . . Not rated

    Buy Guidance: . . . . . . . . . . . . . Below $3.50

    Data as of 11/8/10

    WHY BUY

    The Chinese sportswear market has a

    long runway as the middle class purchasing

    power grows.

    Li Ning is well established as Chinas

    most popular domestic sportswear brand.

    It beneits rom the growing popularity

    o basketball in China.

  • 7/30/2019 Stocks for 2011

    24/33

    p a G e 1 8 | t h e m o t l e y f o o l | S t o c k S 2 0 1 1 : t h e I n v e s t o r s G u I d e t o t h e ye a r a h e a d

    STOCKS2011extremely brand-conscious. Outside the automotive industry,

    though, China doesnt have many national brands. Given

    Li Nings established name and its recent strategy shift, the

    company has a great opportunity to increase its popularity in

    Chinas largest cities and become a truly national brand with

    all the cachet and aspiring customers that go with it. If Li Ning

    plays things right, it could be a shoo-in as one of Chinas biggest

    brands for years to come.

    FINANCIALS AND VALUATION

    Li Ning has been consistently profitable for nearly 10 years

    and has doubled its sales and earnings over the past three. The

    company also has the best margins among its peers, including

    Nike and Adidas. Gross margins are consistently in the mid to

    high 40% range, and operating and net margins have grown to

    16.5% and 12% in the past 12 months. The profit margin should

    remain in this range even as Li Ning charges more for its shoes,

    because its also paying more for better raw materials.

    A glut of products has reduced the industrys growth over

    the past year, and expectations for athletic apparel makers including Li Ning have been reduced for the next 18 months.

    But in Li Nings case, management thinks this has more to do

    with its strategic shift and new logo, which could lead to major

    discounts or even inventory writedowns. Industry-wide, the glut

    has mostly worked its way out of the system, with only Adidas

    experiencing lingering inventory problems. Industry growth

    should resume its typical 20% rate in 2012, thanks in part to the

    summer Olympics. Still, Li Nings inventory turnover has been

    steadily improving, as has its average cash-conversion cycle.

    McKinsey research estimates that between now and 2015,

    50% of Chinas population will be in the middle class, up from

    todays 35%. Thats more than 50 million additional households

    that could start buying Li Ning shoes so at 20 times trailing

    earnings and free cash flow, our hurdle for success with this stock

    is low.

    Over the next three years, concerns about Li Nings strategic

    shift should dissipate, and the stock should revert to more

    historical multiples, eventually hitting $5 a share. It could rise

    even higher depending on how long the company can grow

    and I think it has much longer legs than the market is giving it

    credit for.

    Whats more, Li Ning knows how to take care of