s t u f f y o u h a v e n ’ t e v e n t h o u g h t o f.

You might start by looking at their capabilities. Their work. You’ll probably try to find out if they share your vision for the brand. But most importantly you’ll try to find out if they’re com-patible with you. So take in these next few pages and get a feel for our personality. Then let’s get together. Heck, we’ll even buy you a coffee.

STIR was established in 2001 to give companies everything they would find at a mega agency in a far more nimble, economical form. Since then, we’ve established a working structure devoid of traditional agency silos with a mindset and methodology rooted in progressive marketplace acumen and creativity.

We work in the 100-year-old boiler-house of the Blatz Brewery. And yes, you may smell beer in our office.

How do you choose an agency?

[ s t i r A d v e r t i s i n g + i n t e g r At e d m A r k e t i n g ]

Gone are the days when you could reach your audience with just a print ad and a television commercial. Media has been fragmented. Now, an effective campaign needs more tools. Great ideas require a mastery of public relations, promotions, media negotiation, design, online capabilities, direct marketing and videography. Our task is to create a brand message and then guide it through all disciplines, creating leverage by design.

Here is a sampling of our capabilities.7 Creative 7 Media7 Promotions7 Public relations7 Collateral/Design/Sales materials7 Social marketing7 Web/online7 Videography

Great ideas must be extendable across all marketing disciplines.

Our office decor constantly changes depending on what client project we’re working on.

[ c A p A B i l i t i e s ]

One of our clients has entrusted us with the care of sven, his trophy sailfish. His wife had banished it from the living room. this act might have saved a marriage.

Our clients have an unfair advantage. They have us. We help them outsmart their competitors.

Leveraged Integration is our unique methodology that gives clients enormous marketplace impact.

It generates increased marketing value in the form of impressions, share of voice, brand awareness, positive perceptions and ROI. Simply put, huge success.

Here are a few attributes of our Leveraged Integration process.7 A creative product that connects with your target market

7 Media buys that are merchandised with your promotional concept that, in turn, generates more valuable impressions

7 Customers who become online brand evangelists

7 Your product or service showcased through earned media

7 Integrated campaigns that not only build brand equity but also provide incentives, creating a brand experience that drives action

[ l e v e r A g e d i n t e g r At i O n ]

The Deep Dive 7 We study your brand then flip it over and study it again until we know everything about it. What’s the business model? How do you make money? How are you differentiated? What is your competition up to? Then we study consumer demographics, psychographics, segmentation and spending patterns.

The Consumer Experience 7 We eat, sleep and dream your brand. We become consumers. We live in their world and experience your product or service the way they do. We look at your brand through their eyes. We mingle with other consumers. We develop real world observations.

Strategic Communion 7 All the observations are brought together to help build a brand positioning statement and communication platform that prioritizes the business’ needs and opportunities. We achieve consensus.

Integrated Plan Development 7 We start to bring the plan to life. We look at sales and marketing holistically. We build your plan with the appropriate integrated communication disciplines to generate maximum leverage, savings, impact and synergy.

Measurement and Optimization 7 Once the plan is implemented we continually make it stronger. We check its strength with measurement and observation. Then we seek opportunities for improvement.

Olga, the Blatz girl statue in our office is a reminder that scheduling meetings with us after 4 p.m. comes with a frosty reward.

[ O u r p l A n n i n g p r O c e s s ]

Our process is the mechanism through which information and insights are transformed into big, extendable ideas tailored to your needs.

We’ve worked in many categories that range from regional players to global conglomerates.

OPTIMA Batteries National Battery Brand Marketing

Johnson Controls needed a comprehensive marketing concept for its proprietary consumer brand: OPTIMA® Batteries. This premium-priced product appeals to a variety of specialty auto and boating enthusiasts, all of whom are seeking different product benefits.

STIR positioned OPTIMA with a common benefit that equally appealed to each enthu-siast segment – it lets you spend more time enjoying your passion and less time worrying about your equipment.

STIR developed national advertising campaigns targeting multiple enthusiast segments. The creative spoke to the passion of each market. The imagery used the battery’s iconic six-pack shape to help demonstrate the product benefit for that audience. STIR developed retail and online videos, integrated retail promotions, Web sites, and placed product and editorial content through media relations efforts.

Our work resulted in nearly tripling sales over a three-year period. OPTIMA is now the most recognized specialty automotive and marine battery.

Reference: Jeff Degen Excel Homes 570-490-3566 jdegen@exelhomes.com

Jeff Degen is the former Director of Marketing, Battery Division, Johnson Controls

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3 ULTIMATE ADVENTURES. WIN ONE.

DIRT.

FISH.

ASPHALT.

WHICH ONE DO YOU WANT TO EAT?

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In-store POP

National Print Campaign

National TV

www.optimabatteries.com

Animated Online Banner

GE Healthcare

Venue Brand Launch

GE Healthcare recently chose STIR to launch its

first new brand in seven years – featuring the

Venue™ 40. This ultrasound is customized for

point-of-care use by physicians and nurses – a new

audience – not traditional ultrasound technicians.

To provide differentiation from other GE products,

STIR convinced GE that the revolutionary Venue

needed a voice and graphic treatment all its own

that exemplified the uniqueness of the brand.

Everything about the brand – from messaging,

advertising and video, to Web sites and sales

materials – was designed to reflect the key

benefit of Venue: simplicity and ease-of-use.

STIR found creative ways to develop innovative

copy and graphic treatments, based on GE’s

branding guidelines, to give this brand more of

a consumer look and feel.

The launch was successful. We look forward to

sales results soon.

Reference:

Carrie Michael

Global Marketing Communications Manager

GE Healthcare

414-721-2631

carrie.michael@ge.com

No one thought TVs would be in every room either.

GE Healthcare

Introducing Venue,™ a simple yet sophisticated technology that puts the power of ultrasound in the hands of clinicians at the point of care. Imagine the possibilities.

Ease of Use

Cleanability

Portability

Image Quality

www.venue.gehealthcare.com

Sell sheet

GE Healthcare

VenueThe vision of point-of-care ultrasound

Corporate Brochure

North Shore Bank

Retail Advertising and Brand Development

North Shore Bank (NSB) couldn’t compete in the

market solely as a commodity. So they came to

STIR to develop a distinctive brand identity.

Through primary and syndicated research, STIR

found that the customers of NSB expected high

levels of customer service. Luckily, NSB delivered.

We developed the theme line “North of Expected,”

which tied the bank’s name into its promise of

better service and access to “real people.” Based

on this theme, we produced product-oriented

advertising campaigns, handled all in-store

merchandising, promotions and provided a fresh

design for its Web site.

Research showed that within the fist year of the

campaign NSB leaped from among the lowest

perceived and recognized banks in the market to

among the top.

Growth in deposits and loans followed closely

behind as a series of more product-oriented

and promotional efforts yielded substantially

better results.

Reference:

Murray Freidman

Associated Bank

414-278-1883

murray.freidman@associatedbank.com

Murray Freidman is the former Director of Marketing, North Shore Bank

In-store Merchandising

We could easily offer everything the big banks do. Right down toendless waits and rude service. But at North Shore Bank, we have a better way. We treat you the way you want to be treated. Call it the golden rule of customer service. Call it common sense.We’ve built each of our 38 statewide locations on the simple premise that if you give customers more than they expect, they’ll prosper and be happy. Look into North Shore Bank for all your financial needs. You’ll findwe’re truly North of Expected.™

Please stop by, call or visit us online at www.northshorebank.com

Member FDIC©2002 North Shore Bank

The resources to treatyou like a big bank along

with the good sense not to.

N o r t h o f E x p e c t e d ™For the office nearest you, call 262-785-1600 or 1-800-236-4672

Consumer Print

STIR, Advertising + Integrated Marketing

252 East Highland Avenue

Milwaukee, Wisconsin 53202

Telephone: (414) 278-0040

Fax: (414) 278-0390

Brian Bennett, President

brianb@stirstuff.com

www.stirstuff.com