Extensive Livestock Partners Meeting

17th April 2014

Stimulating Business Innovations in Arid Lands Livestock value chains

KRDP1

Title of the Action: “Enhanced Community Resilience to Drought through

innovative Market Based Systems Approaches”

• Contract number: FED/2012/305-221

• Start date 22nd November 2012 and end date 21st November 2015

• Dates contract signed: 21st November 2012

• Target count(ies): Baringo, Isiolo, Marsabit, Samburu, Tana River and

Wajir

• Final beneficiaries &/or target groups (including numbers of women and

men): 26,900 Pastoral Household beneficiarie

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• Specific Objective 1: To promote pastoral livelihoods diversification

through strengthening viable enterprises in livestock, fodder, and camel

milk value chains.• Result 1:  Improved access to and availability of fodder for 25,000

livestock keepers’ households.• Result 2: 1,000 women-led households empowered through more

profitable camel milk trade.• Specific Objective 2: To facilitate robust markets for livestock and

livestock products through PPP and market based systems.• Result 3:25 well managed and vibrant livestock markets in arid areas • Specific Objective 3: To develop the knowledge base for enhancing

climate change adaptation through a stronger market orientation at

community level and a conducive policy environment.• Result 4: Strong ASAL knowledge base offering replicable strategies

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Listening for ChangeListening for the Head

Listening for the Heart

Listening for feet

We need to listen to thoughts, to feelings and to intentions.

"Listening for the Head" - the Thinking Level - to thoughts, facts, concepts, arguments, ideas and the principles behind these

"Listening for the Heart" - the Feeling Level - to feelings, emotions, mood, experience and the values behind these.

"Listening for the Feet" - the Will Level - to intentions, energy, direction, motivation, the will.

Value proposition for Livestock projects

Capture value : Value Proposition

GAP

Create Value

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Creating value

• Means What is the gap Markets response/approach New innovative ways New technology Quality improvement Impact

• Fodder ; Livestock – life animals & beef• Who is market? (local market, • What is the gap? (availability & Quality & affordability)

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Capturing Value

• Illustrate Competitive advantage/what is our niche Proposed Services Models developed

• Value propositions A value proposition is a clear statement of the tangible results a

customer gets from using your products or services. It’s outcome focused and stresses the business value of your offering.

• What the proposed Business models Co-management Steer fattening Fodder MACs

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Delivering Value

• What are we doing?

• On the basis of the value; which point has the highest leverage to make a change in the chain?

• Our BUSINESS is a value delivery system, agents

Advisors Consultants LCB’s Service providers

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Organization Technical Team Client/ Donors

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Group work – Business modelling by commodity OR Service

• 1. what is the gap – for the respective commodity; who/where is the market

• 2. What is the KRDP 1 project offering (innovation, quality, solutions)?

• 3. What is the competitive edge the enterprise/businessis offering

• 4. what is the approach of the enterprise is using

• 5. what skills and competencies do we as implementers bring and what is missing

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Business modelling for Livestock Value chain Enterprises • Articulate the Gap - Within the Market

• Clearly Articulate the Market

• Analysis of issues affecting the value chains

• Articulate your value proposition; how you are planning to bridge the gap in market system

• What are the services you are offering

• Competitive Edge /Advantage

• Are you as the facilitator ready/have what it takes to create new value

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Listening for ChangeListening for the Head

Listening for the Heart

Listening for feet

The END

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