Stickybits + Altoids Case Study Dec 2010
4
12/01/2010 • On November 17, stickybits ran a promotion for a free $10 iTunes gift card to the first 1,000 people that scanned an Altoids tin. • In a matter of hours, all cards were given away. In less than 24 hours, there were more than 1,600 total scans, 1,339 unique scans, 349 wall posts and hundreds of shared links from users in 23 different countries. • The result: when giving a highly valuable promotion to a large set of users, there is a high and instant engagement with the products involved in the promotion. • The following study dives into the analytics generated by the promotion as well as a few interesting findings. • For more information, contact [email protected] Altoids + iTunes card giveaway case study: Overall Statistics Sections Social Engagement 2 3 Scanning Locations 4
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Case study describing a recent stickybits promotion.
Transcript of Stickybits + Altoids Case Study Dec 2010
12/01/2010
• On November 17, stickybits ran a promotion for a free $10
iTunes gift card to the first 1,000 people that scanned an
Altoids tin.
• In a matter of hours, all cards were given away. In less
than 24 hours, there were more than 1,600 total scans,
1,339 unique scans, 349 wall posts and hundreds of shared
links from users in 23 different countries.
• The result: when giving a highly valuable promotion to a
large set of users, there is a high and instant engagement
with the products involved in the promotion.
• The following study dives into the analytics generated by
the promotion as well as a few interesting findings.
• For more information, contact [email protected]
Altoids + iTunes card giveaway case study:
Overall Statistics
Sections
Social Engagement
2
3
Scanning Locations 4
2 stickybits / November 23, 2010
“I love Altoids!” - @kess1573
Campaign Performance
Stickybits announced the
promotion to our users through an
email blast, our blog, Twitter and
Facebook.
Some people luckily had Altoids
nearby, but most did not. In order
to be one of the first, there was an
important time element involved.
If they wanted to win, they had to
get to an Altoids tin as fast as
possible. Some planned it as part
of their shopping, but others went
out of their way to gain access to
them.
From the data above, we can see
that right after we announced the
promotion there was a small
delay and then the largest spike
of the promotion. It was in that
spike that the promotion sold
out.
Scanning continued even after
all the iTunes gift cards were
awarded, although users
stopped sharing the promotion
1,623 scans 1,339 unique
349 wall posts
with their friends once they
received a loser message.
349 posts were added to
the Altoids wall and
viewable through the
stickybits app. They
ranged from praise, to
photos of altoids, to
passionate comments of
people’s love for Altoids.
There was a high level of
sharing, which we will
move on to next.
3 stickybits / November 23, 2010
Thank you Apple iTunes & stickybits for my $10 gift card for scanning an Altoids tin! W00t! - @Joltrast
Social Engagement
Social Engagement
Many people didn’t scan just once. They continued to
come back and engage with the stickybits community in a
conversation around Altoids. With stickybits’ built in sharing,
the promotion spread like wildfire through twitter and by
word of mouth.
Big love to @altoids and @stickybits for the Itunes gift card yesterday! Did you get yours? - @ed_peterson
4 stickybits / November 23, 2010
Scanning Locations United States
Europe New Zealand
Pakistan
It didn’t surprise us that most of
our scanning came from the US.
However, we did not restrict the
promotion to only the US.
The result: Altoids were scanned
in 32 different countries, including
England, Germany, Australia,
Singapore, New Zealand, Israel,
South Korea, and yes, even
Pakistan.
