Stevia Market - Global Study on Stevia Industry to 2020

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Transcript of Stevia Market - Global Study on Stevia Industry to 2020

  • Stevia Market - Global Study on Stevia Industry - Beverages Will Remain

    the Dominant Application Segment Through 2020

    Persistence Market Research

    North America Will be the Most DominantRegion in Global Stevia Market by 2020:

    Persistence Market Research

    Persistence Market Research 1

  • Stevia Market - Global Study on Stevia Industry - Beverages Will Remain

    the Dominant Application Segment Through 2020

    Persistence Market Research Released New Market Report Global Market Study on SteviaMarket - Beverages will Remain the Dominant Application Segment through 2020, the globalstevia market was valued at US$ 347 million in 2014 and it will expand at a CAGR of over 8%to reach a valuation of US$ 565 million by 2020.

    Browse the full Global Market Study on Stevia Market - Beverages will Remain the DominantApplication Segment through 2020 report athttp://www.persistencemarketresearch.com/market-research/stevia-market.asp

    The global stevia market is fueled by an increase in consumer awareness about theadvantages of consuming low-calorie sugars and government initiatives on reducing sugarintake among the population. Rising obesity levels, coupled with concern about the risk ofdeveloping cardiovascular disease and diabetes are prompting consumers to make morehealthy choices, and this augured well for creating the demand for stevia in the market. It isanticipated that by 2020, stevia will account for 15% of the share of the global sweetenermarket.

    Government advocacy for reduction of sugar intake is also anticipated to push the demand forstevia. Governments around the world are encouraging the cultivation of stevia, and this isprojected to boost the prospects of the stevia market through 2020. According to PMRs marketresearch on global stevia market, recent favorable regulations about stevia in Europe and theU.S. will create growth opportunities for the market during the forecast period.

    Demand for plant-based sweeteners is another factor that is anticipated to boost the globalstevia market through 2020. Consumers are proactively looking for natural and clean labelproducts, and this change in consumer behavior is anticipated to push the demand for steviathrough 2020.

    Another factor that is projected to provide an impetus to the global stevia market is aggressivemarketing by stevia suppliers. Most of these suppliers are aware of the positive consumersentiment about stevia and they are promoting their products to expand their user base.Stability in supply-chain is also projected to boost the global stevia market.

    Positive consumer sentiment about stevia-based products is projected to be one of the mostimportant factors for the growth of the stevia market through 2020. According to PMRs socialmedia sentiment analysis, a majority of social media users had a positive sentiment aboutstevia across different social media channels, including Facebook, Twitter, YouTube, andLinkedIn. PMRs social media sentiment analysis revealed that stevia was most prominentlydiscussed in North America. The analysis further revealed that Twitter was the most commonly

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  • Stevia Market - Global Study on Stevia Industry - Beverages Will Remain

    the Dominant Application Segment Through 2020

    used platform for discussions on stevia and stevia-based products. Stevia-based packagedfoods had the highest mentions on social media, and a high percentage of these mentionswere positive.

    Application analysis on the stevia market revealed that the key applications of stevia marketwere beverages, packaged food products, table top sweeteners, dietary supplements, bakeryproducts, and dairy food products. Among these application segments, beverages - whichincludes energy drinks, hot drinks, soft drinks, and others - is anticipated to register themaximum absolute value by 2020. Table top application segment is projected to witness aCAGR of over 8% through 2020 and maintain a healthy market share in the global steviamarket.

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    Region-wise, North America and Asia-Pacific excluding Japan (APEJ) will remain the mostlucrative markets for the global stevia market. The North American stevia market is anticipatedto expand at a CAGR of 9.8% through 2020, whereas APEJ is also projected to expand at a highsingle-digit CAGR. In addition to these two regions, Latin America is forecasted to witness highgrowth rate through 2020.

    Key players in the global stevia market include Ingredion Inc., Stevia Corp., Evolva HoldingS.A., Tate & Lyle Plc., Cargill Inc., The Coca-Cola Company, Nestl S.A., PepsiCo Inc., and GLGLife Tech Corp.

    Market History:

    Although stevia has been available in the market for over four decades now, it is only in the recent past

    that food products containing stevia have become popular amongst consumers.

    The worth of the global stevia market was estimated to be US$ 347 million in 2014 and according to

    PMRs market research, the market will witness a high single-digit CAGR through 2020 and reach a

    valuation of US$ 565.2 million. The key factors responsible for stevias growth through 2020 include

    consumer awareness about the risk factors associated with high sugar consumption.

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  • Stevia Market - Global Study on Stevia Industry - Beverages Will Remain

    the Dominant Application Segment Through 2020

    Stevias use as an ingredient was estimated to be 5,100.6 tonnes in 2014 and it is projected to reach

    8.506.9 tonnes by 2020. Leading brands around the world are aware of the positive consumer sentiment

    about stevia, and they are widening their product offerings to cater to the demands of health-conscious

    consumers.

    Stevia is available in three forms, including liquid extract, powder extract and leaf. Among these, the

    demand for powder extract was the highest in 2014 and it is anticipated that the demand will continue to

    be robust through 2020. On the other hand, the liquid extract- and leaf- segment are anticipated to be

    worth US$ 112 million and US$ 85.6 million by 2020.

    Dominant application segments of stevia are beverages, table top sweeteners, and packaged food

    products. Among these, the beverage application segment was valued at US$ 120.4 Mn in 2014.

    According to PMRs analysis, this application segment will witness a steady CAGR to reach a valuation of

    US$ 196.7 by 2020. On the other hand, table top sweetener segment, which was valued at US$ 68.8

    million in 2014 is projected to witness a steady CAGR through 2020.

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  • Stevia Market - Global Study on Stevia Industry - Beverages Will Remain

    the Dominant Application Segment Through 2020

    Asia Pacific excluding Japan (APEJ) had the highest market share in 2014, accounting for over one-fourth

    of the market. According to PMRs analysis, APEJ will continue to be a dominant region for the demand of

    stevia; however, it will lose its dominance to North America by 2020. The North American region had a

    share of 24% in the global stevia market in 2014. It is projected that North America will have the largest

    market share of 25.8% by 2020. Another key region for stevia market is Latin America. Demand for

    stevia-based products will ensure that stevia market expands at a steady rate in the region.

    Table of Content

    1. Research Methodology

    2. Assumptions & Acronyms Used

    3. Global Stevia Market Executive Summary

    4. Global Stevia Market: Taxonomy

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  • Stevia Market - Global Study on Stevia Industry - Beverages Will Remain

    the Dominant Application Segment Through 2020

    5. Global Sweetener Market Overview5.1. Sweetener Market: Brief Introduction5.2. Sweetener Market: Key Trends

    6. Global Stevia Market Overview6.1. Global Stevia Market Value & Y-o-Y Growth Forecast6.2. Global Stevia Market Volume & Y-o-Y Growth Forecast

    7. Global Stevia Market Dynamics7.1. Global Stevia Market Drivers 7.1.1. Economic 7.1.2. Supply 7.1.3. Demand7.2. Global Stevia Market Restraints

    8. Global Stevia Market Analysis & Forecast: By Extract Type8.1. Global Stevia Market Attractiveness Analysis By Extract Type8.2. Global Stevia Market Value Share & BPS Analysis By Extract Type8.3. Global Liquid Extract Sub-Segment Value & Y-o-Y Growth Forecast 8.3.1. Global Liquid Extract Sub-Segment Value Share & BPS Analysis By Category 8.3.2. Global Liquid Extract Sub-Segment Key Drivers & Developments By Category8.4. Global Powder Extract Sub-Segment Value & Y-o-Y Growth Forecast 8.4.1. Global Powder Extract Sub-Segment Value Share & BPS Analysis By Category 8.4.2. Global Powder Extract Sub-Segment Key Drivers & Developments By Category8.5. Global Leaf Sub-Segment Value & Y-o-Y Growth Forecast 8.5.1. Global Leaf Sub-Segment Market: Overview8.6. Global Stevia Market Key Trends By Extract Type

    9. Global Stevia Market Analysis & Forecast By Application9.1. Global Stevia Market Attractiveness Analysis By Application9.2. Global Stevia Market Value Share & BPS Analysis By Application9.3. Global Stevia Market Value & Y-o-Y Growth Forecast By Application 9.3.1. Global Dairy Food Products Sub-Segment Value & Y-o-Y Growth Forecast 9.3.2. Global Bakery Products Sub-Segment Value & Y-o-Y Growth Forecast 9.3.3. Global Dietary Supplements Sub-Segment Value & Y-o-Y Growth Forecast

    Persistence Market Rese