Steven J. di Costanzo
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Transcript of Steven J. di Costanzo
Steven J. di CostanzoSteven J. di CostanzoPresidentPresident
Golf Range Association of AmericaGolf Range Association of America
GRAA and NGF StudyGRAA and NGF Study
Profile of Golf Practice Facility OperationsProfile of Golf Practice Facility Operations
Current State of the US Golf Range BusinessCurrent State of the US Golf Range Business
Percent ChangePercent Change
2002 vs. 20012002 vs. 2001
Number of buckets soldNumber of buckets sold -0.1%-0.1%
Ball rental revenueBall rental revenue -1.5%-1.5%
Total revenueTotal revenue +0.8%+0.8%
Pro Shop revenuePro Shop revenue -0.2%-0.2%
Instruction revenueInstruction revenue +6.5%+6.5%
2002 Golf Range Industry Revenues2002 Golf Range Industry Revenues
Number of bucketsNumber of bucketssold 2002sold 2002 <50<50 6.2746.274 12,68912,689 24,87524,875
50+50+ 24,29624,296 43,66343,663 79,24679,246Avg.Avg. 8.3388.338 22,35022,350 46,16846,168
Total Revenue 2002Total Revenue 2002 <50<50 $47,362$47,362 $105,750$105,750 $325,000$325,00050+50+ $251,229$251,229 $517,500$517,500 $1,097,500$1,097,500
Avg.Avg. $85,000$85,000 $251,638$251,638 $649,851$649,851
Ball Rental 2002Ball Rental 2002 <50<50 $30,011$30,011 $72,316$72,316 $125,200$125,20050+50+ $155,700$155,700 $281,500$281,500 $409,450$409,450
Avg.Avg. $50,750$50,750 $122,284$122,284 $296,180$296,180
Merchandise Revenue 2002Merchandise Revenue 2002 <50<50 $3,145$3,145 $12,000$12,000 $130,680$130,68050+50+ $31,829$31,829 $175,000$175,000 $575,096$575,096
Avg.Avg. $7,313$7,313 $81,000$81,000 $320,500$320,500
Instruction Revenue 2002Instruction Revenue 2002 <50<50 $5,063$5,063 $19,000$19,000 $51,725$51,72550+50+ $16,125$16,125 $72,500$72,500 $156,479$156,479
Avg.Avg. $8,775$8,775 $28,575$28,575 $87,544$87,544
Tee stationsTee stations Bottom 25%Bottom 25% MedianMedian Top 25%Top 25%
GRAA Involvement with Link Up 2 GolfGRAA Involvement with Link Up 2 Golf
• Letter to GRAA/PGA of America membersLetter to GRAA/PGA of America members
• Link Up 2 Golf Workshop to GRAA members at Link Up 2 Golf Workshop to GRAA members at 11th Annual GRAA Golf Range and Short Course 11th Annual GRAA Golf Range and Short Course Industry Conference at the PGA Merchandise ShowIndustry Conference at the PGA Merchandise Show
• Web and GOLF RANGE MAGAZINE editorial Web and GOLF RANGE MAGAZINE editorial support of workshop schedulesupport of workshop schedule
GRAA Involvement with National GRAA Involvement with National Golf In School ProgramGolf In School Program
• GRAA member facilities in test markets GRAA member facilities in test markets to package discounts for students and to package discounts for students and their familiestheir families
• National Golf In School Program National Golf In School Program presentation at GRAA Annual Meetingpresentation at GRAA Annual Meeting