Steven Ames Community visioning masterclass Part One April 2014
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Transcript of Steven Ames Community visioning masterclass Part One April 2014
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Vision, Change & Local EngagementWhole-of-Community Planning in a Fast-Moving World
© 2014 Steven Ames Planning • All Rights Reserved
A Master Class with Steven AmesNSW Department of Planning & Infrastructure
APRIL 2014
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Your presenter
STEVEN AMES
Principal
Steven Ames Planning | NXT Consulting Group
Portland | Bend, Oregon
Sponsored by Engage2
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Greetings from Portland
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Shaped by its natural environment
Photos: Walker • Macy; • www.KenDietz.com
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Celebrated for its liveability
www.portlandground.com
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Leader in urban sustainability
www.portlandground.com
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Recognised for great planning
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Guided by strategic vision
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And yes…Portlandia, too.
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Today’s agenda and key themes
Learning objectives, agenda, context, caveats
Theme 1 – Building local vision
Theme 2 – Accelerating envisioned change
Theme 3 – Stewarding civic engagement
Open dialogue, questions & learning objectives
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Group introductions…
Who are you?
What is your job?
One reason you are here today?
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Learning objectives
What one idea or questions would you like to explore?
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American context for planning
Strong local governments (cities, counties)
Direct citizen participation in local governance
Non-partisan local political tradition
Strong grassroots community involvement
Local political activism
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Australian context for planning
Strong state government involvement in localities
Corporate-style local governance structures
More limited grassroots community involvement
Strong tradition of local “consultation”
Rapid evolution toward local “engagement”
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Some caveats
All planning is place and culture specific
Planning and engagement continually evolve
Flexibility/adaptability are essential
Best practice involves risk and creativity
High tech does not replace high touch
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Building Local Vision
“If you don’t know where you’re going, you might end up someplace else.” – Yogi Berra
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Societal change and the need for strategic vision
What is strategic vision? (Oregon Model)
Best practice visioning (U.S. and Australia)
Case study in community visioning (Bend 2030)
Lessons and tools
What I’d like to talk about…
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Our world is changing
Population growth, demographic shifts, migration
Environmental stresses and resource depletion
Economic globalisation and restructuring
Scientific and technological advances
Information and telecommunication
Social and cultural shifts
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Local communities need vision
All global trends have local impacts
Local communities are front line of change
Local authorities often caught in reactive mode
Strategic vision is indicated
Most powerful vision grounded in community
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What is strategic vision?
Tracking emerging trends & issues
Exploring alternative scenarios or strategies
Charting a preferred scenario (vision)
Putting vision into action
Measuring progress over time
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What is visioning?
A process through which a local council and community
creates a strategic vision – and begin to make it happen.
A strategic framework for other municipal plans,
policies, decisions and investments.
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Vision = preferred ‘destination’
Long-term
Comprehensive
Value-based
Direction oriented
Motivational
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Plan = road map to get ‘there’
Near-term
Specific
Information-based
Action oriented
Instructional
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Vision builds…confidence.
The Oregon Model
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Visioning in Oregon
Strong statewide community-based planning system
Focus on land use, growth and development
Planning for growth – but not for change
Wanted: more comprehensive view of planning
‘Visioning’ was the response
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The Oregon Model
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Five driving questions
Where are we now?
Where are we going?
Where do we want to be?
How do we get there?
Are we getting there?
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Five key activities
Where are we now? 4 Community Profile
Where are we going? 4 Trends Analysis
Where do we want to be? 4 Vision Statement
How do we get there? 4 Action Plan
Are we getting there? 4 Targets, Measures
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Blue Mountains, New South Wales
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Wyndham, Victoria
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South Perth, Western Australia
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Visioning benefits…
Brings community together in positive context
Facilitates deeper understanding of change
Creates sense of direction
Develops concrete goals & strategies
Promotes plan of action
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Second order benefits…
Enriches citizen engagement
Strengthens community cohesion
Promotes community partnerships
Catalyses community change
Fosters relationship and leadership
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Q&A – Change, Vision, Oregon Model
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Visioning Case Study
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Welcome to Bend, Oregon…
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Where mountains and desert meet…
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A big town becoming a small city…
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Vibrant local culture…
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Healthy, active lifestyles…
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A great place to grow and learn…
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Short history of Bend
Explorers, trappers, white settlement (1800s)
Railroads, lumber mills, wood products (1900s)
Recreation and tourism (1950s)
Lifestyle-driven real estate boom (1990-2000s)
Economic collapse (2006-07)
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2005 – a city at the precipice
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Bend 2030 visioning process (2005-06)
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Bend’s biggest conversation ever
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Engagement ‘bending’ the rules
Council-led, community-owned process
Public-private sponsors
Incorporation of survey research & QDA
Sophisticated branding and marketing
Website and internet access
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Vision validation and endorsement
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A ‘whole-of-community’ vision (2006)
Well-planned city
Vibrant economy
Quality environment
Safe, healthy people
Strong community
Creative, learning culture
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Detailed plan of action (2007)
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63 partner groups implement plan
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Q&A – visioning case study
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Building local vision – lessons & tools