INNOVATIVE FOOD &

I F BCBEVERAGE CONSULTANTS

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Who We AreInnovative Food and Beverage Consulting (IFBC) is a firm offering expertise and solutions to new or established businesses with room for improvement. Our staff has over 100 combined years of extensive business experience; both domestic and international. IFBC staff have gained a wealth of knowledge through involvement in hundreds of start up businesses, buying and selling numerous companies and working for many small, medium and large companies. IFBC is now offering its expertise and services of his staff to assist in all aspects of business operations; in particular, those in beverage, food, restaurant and consumer products.

IFBC ServicesEvery business needs a foundation, direction and motivation to succeed. While, some businesses thrive in areas they may be lacking in others, leaving a business out of balance. This is where IFBC comes in. We offer support and solutions to make sure your business is running at its highest capacity. After an initial business analysis, IFBC will customize a solution for you. We offer a wide range of services that can be utilized individually or in a package depending on your needs.

General Business Evaluation Business Plan Development Funding/Financing Assistance Business Plan Implementation Start-up Assistance New Product Evaluation Partnership Negotiations

Regulatory/Government Assistance Legal Advisory Assistance Management Evaluation and Consulting Human Resource Assistance and Evaluation Marketing and Promotional Assistance Manufacturing Product Development and Design

General Business EvaluationIFBC will perform an initial analysis of your business to identify its strengths and weaknesses. This analysis will include the following:

Identifying wasteful spending Identifying profit centers Management evaluations & capabilities Cost savings Staff evaluations Facilities evaluation Feng Shui for business Future profit analysis Current financial model

Cash flow evaluation Manufacturing protocols Staff interviews Technology status Computer systems Current sales and marketing evaluation Threat assessment Risk evaluation Government and regulatory impact

Business Plan DevelopmentThese services include:Meet with owners, managers and those

responsible for setting business goals and objectives Developing a business timeline Evaluate the purpose of the business plan Interview groups/individuals responsible for input Financial analysis and Pro Forma preparations

Development of executive summary Development of investor PowerPoint Photography and graphic design for business plan Electronic and print versions Assistance in presentations

Funding/Finance AssistanceThese services include:Develop financial model Work with management to create an appropriate finance vehicle Evaluate financial options Identify appropriate investors and financial institutions Assistance in presentations Negotiating finance terms and conditions Assistance in legal document preparation Evaluate tax consequence Identify and evaluate merger, acquisition and joint venture partnerships.

Business Plan ImplementationThese services include:

Playing a management role in the company Assist in all aspects of business plan execution Direct responsibility for identifying and hiring talented staff Implementing financial controls Working directly with staff, vendors and customers Reporting directly to upper-management

Start-Up AssistanceThese services include:

Implementing the start up business plan Assist with site identification Develop all necessary collateral materials Drafting an initial operations and employee manual Negotiating vendor relationships Design and implement all internal systems Assist in identifying staff/participate in hiring Assist in product launch Assist in manufacturing set-up Staff training Staff motivation Satisfying regulatory requirements Establish financial controls

Partnership NegotiationsPartnerships or ownership structure is often the key to most business success or failure. IFBC offers several services to assist in obtaining the most successful business.Assist in overcoming problems with partners Assist in developing a single-minded business objective Assist in identifying new partners Assist in eliminating bad partners Negotiate with family members Act as an arbitrator in resolving disputes

Regulatory/Governmental AssistanceThese services include:

Identify laws and regulations that affect your business Identify and evaluate pending laws and regulations that may affect your business If necessary, establish a lobbying strategy How to prepare and negotiate with government bureaucracies How to meet and evaluate state and federal regulators Preparing for the onslaught of government regulations

Legal Advisory AssistanceThese services include:

Evaluating and meeting with legal council Assistance and preparation of standard legal documents Evaluation of current legal documents Establishing necessary legal trusts Evaluating lawsuits Determine the effectiveness of legal action

Management Evaluation & ConsultingThese services include:

Evaluating the companys management and organizational structure Develop job descriptions for all positions Ensure that management has the proper tools, authority, and training to do their jobs Specific management training programs Team building exercises Time management training and evaluation Incentive and promotional programs Evaluate and develop management trainees Training and systems management Training and sales management How to get the most of your people When do I need a management team Identify different stages of business development

Human Resources AssistanceThese services include:

Review business and organizational charts Ensure all necessary positions are filled Evaluate hiring protocols Develop initial orientation program Develop initial training program Making the most of a probation period Develop internship programs Develop termination protocols Motivating and rewarding employees Handling difficult termination situations Identify corporate talent Identify temporary and/or consulting assistance

Marketing & Promotional AssistanceThese services include:

Establishing a marketing and promotions plan Ensuring successful marketing of a product Designing the marketing strategy to target the appropriate consumer Properly financing the marketing and promotions program or designing a program to fit your budget

Proper product testing and evaluation Taking advantage of modern media Designing programs to cut through clutter

ManufacturingThese services include:

Evaluating current manufacturing methods Improving existing manufacturing methods Evaluating contract manufacturing Improving manufacturing practices Evaluating parts and suppliers Re-negotiating contracts Identifying new manufacturing sources Establishing new manufacturing partners Cutting manufacturing costs Evaluating quality control Evaluating logistics

Product Development & DesignThese services include:

Identifying what products will sell Establish a point of differentiation Knowing your customer Evaluating distribution methods Package design Controlling distribution Product testing Government approvals

Labeling Formulation Concentrate manufacturing Developing sales material/literature Website design Coordinating sales and promotion

Management TeamSteve Nickolas Founder & CEO

All his life, Steve has been involved in the food and beverage business, starting with his familys restaurant at the age of 7. Steve has worked with a number of major companies including Anhauser Busch, The Rock Resorts, and The Hyatt Regency Group. In 1980, Steve opened the first bottled water company in Hawaii. Steve also developed bottled water companies globally in Hawaii, Micronesia, Indonesia, Philippines, Israel, Egypt and Germany as well as several companies in North America. Steve started the first bottled water company to be licensed by the NFL, NBA, NHL and MLB. Then in 1998, became the primary bottled water company licensed by Sony, Universal, Disney, DreamWorks, Warner Brothers and Marvel Comics. Steve has degrees in Economics and Government from The Claremont Colleges and post-graduate studies at Cal-Poly Pomona.

Management TeamSteve Nickolas (continued)Steve has 35 years of international and domestic management experience in the beverage and food science industries. Steve has worked with and provided consulting services for a number of major food and beverage companies including:

Nestle Kraft Foods Inc. Tyson Foods Inc. Unilever PLC Cargill Inc General Mills Inc. Kellogg Co. ConAgra Foods Inc. H.J. Heinz Co.

Campbell Soup Co. Sara Lee Corp. Hormel Foods Corp. Procter & Gamble Co. Land OLakes Inc. The Schwan Food Co. Kikkoman Corp. Shamrock Foods Co. Birds Eye Foods Inc.

Management TeamTheodore Segal - Exec Assistant/ Legal Consultant

Ted graduated from Temple University School of Law in Philadelphia, Pennsylvania in 1967. Ted has been employed with Company since November 2005 where he has served as Executive Assistant to the President/CEO of the corporation. Teds responsibilities include:

Formulating legal documents Filing patents and trademarks Assisting the President/CEO with daily business matters Liaison to shareholders

Courtney Harvey- Executive Administrator

Courtney graduated from the Murrow School of Communication at Washington State University in 2005 with a degree in Broadcast Journalism. Courtneys has a strong background in News, Media Relations, PR and event/project management. Courtneys responsibilities include: Public Relations Administrative support Customer service

Management TeamDon Stoecklein SEC Attorney

Don has a BS in Economics from the University of San Diego. Don received his J.D from Thomas Jefferson Law School in 1975 and was admitted to the California Bar in 1976. He is the managing director of Stoecklein Law group and a Director and President of the Securities Law Institute. Don has extensive experience with representing micro-cap and small-cap publically traded companies. Hes been active in all legal aspects of representing publically traded companies from assisting them with executing business plans to listing their securities on a national exchange. Don also plays a strategic role for clients by structuring registered equity and debt public offerings, PIPEs, equity lines, convertible debentures, venture capital and mezzanine financing.

Management TeamJames Yuen Restaurant Consultant

James has worked in the restaurant industry for more than 15 years. For 9 years, James opened nearly 80 restaurants and managed numerous Panda Express Restaurants in Las Vegas, Phoenix, Dallas and Atlanta. He added the new Drive-thru concept and design to his Panda Express branches.

James consults restaurants, insurance companies and food distributors. Hes developed automated restaurant systems including centralized kitchen operation, centralized automated management system and automated ordering kiosk. James specializes in grilling, Asian foods and fusion cuisines. Hes also fluent in English, Chinese, Mandarin and Cantonese.

Management TeamDoug Horn Director of Engineering

Doug received a BS in Mechanical Engineering from the University of Louisville. Doug has 40 years of experience in the design and engineering of water purification systems, manufacturing equipment and plant construction. Since 1970, Doug has pioneered the design and development of numerous water and beverage systems currently used as a standard in manufacturing plants around the world; emergency mobile water purification, mini-bottled water plants, home and commercial reverse osmosis units and blow molding.

Dennis Salmans Director of Operations

Dennis received a B.S in Business Administration at California State University, an A.S. in Quality Technology and an A.A. in Mechanical Engineering. Dennis has management experience in all aspects of the water bottling business. Dennis has taken full P&L responsibility in dramatic growth and turnaround situations. He has consistently increased sales, reduced costs, improved productivity and most importantly enhanced bottom line results His strengths in business are manufacturing, marketing, engineering, purchasing and quality control.

Management TeamStewart Cohen Director of Business Development

Stewart started in the food and beverage industry 30 years ago in his father, Milton Cohens business, DFC/Proficient Food Company, the sole distribution company he created for Dennys U.S. Restaurant operations. As a part owner of DFC/Sakura Trading company, a wholesale food and beverage company in Japan, Stewart helped take the company to $10 million in sales in the first two years. Stewart specializes in product development, quality control and inventory management.

Jeff Dole Director of Strategic Relations

Jeff started his career working for his father, the legendary Dick Dole of Southland Corporation who was instrumental in initiating the first out of area licensee deal for Seven Eleven Japan, owned by Seven & I Holdings Co. Jeff has personal relationships with the founding family of ItoYokado in Japan. Jeff also maintains a close relationship with Seven Eleven U.S. and conducts business with other major U.S. based accounts including Valero Energy Corp., Murphy Oil, Whole Foods, and Circle K. Jeff has managed store brand labels for some of the largest retailers in both the C-Store and Grocery classes of trade in the U.S. and Mexico, including responsibility for package design, marketing, legal, and all logistical operations to take product to shelf.

Management TeamJames Yuen Director of Business Development

Stewart started in the food and beverage industry 30 years ago in his father, Milton Cohens business, DFC/Proficient Food Company, the sole distribution company he created for Dennys U.S. Restaurant operations. As a part owner of DFC/Sakura Trading company, a wholesale food and beverage company in Japan, Stewart helped take the company to $10 million in sales in the first two years. Stewart specializes in product development, quality control and inventory management.

Rates & PackagesAfter an initial business analysis, IFBC will customize a solution for you. We offer a wide range of services that can be utilized individually RATES by hour, by day or (On-Site Consulting) or in a package. IFBC charges $65-$185/hour $1,000/day by project. We will work with your budget to find We would also consider project equity in payment. out what package suites your company best.

If you sign up TODAY:

We will offer ONE DAY FREE consulting at your site or facility. (Client responsible for alltravel-related expenses)

OR

We will provide up to 4 HOURS consulting and advisory assistance by phone.

Contact UsIFBC Headquarters Office: 1-866-242-0240 14301 N. 87th St. Suite 301 Scottsdale, AZ 85260 Steve Nickolas Chief Executive Officer Cell: 602.549.2278 snickolas@ifbconsultants.c om