SUCCESS STORY OF INTERNATIONAL

BUSINESS MAN

1955-2011STEVE JOBS

STEVE JOBSCo-founder, Chairman and CEO,

APPLE INC.Co-founder and CEO,

PIXAR

THE JOBS FAMILY Steve Jobs was born on February 24, 1955, in the city of San Francisco.

His biological mother was either an unwed graduate student named Joanne Simpson, and his biological father was a political science or mathematics professor, a native Syrian named Abdulfattah John Jandali.

Being born out of wedlock in the puritan America of the 1950s, the baby was put up for adoption.

Joanne had a college education, and she insisted that the future parents of her boy be just as well educated.

The boy has been adopted by, Paul and Clara Jobs, even they did not meet her expectations: they were a lower-middle class couple that had settled in the Bay Area after the war.

CHILDHOOD Steve was quite a turbulent child.

He really didn’t care about school for some time — until he reached the 4th grade, and had Imogene “Teddy” Hill as a teacher. She was one of the saints of my life. She taught an advanced fourth grade class, and it took her about a month to get hip to my situation. She bribed me into learning. She did bribe him, with candy and $5 bills from her own money.

He quickly became hooked — so much so that he skipped the 5th grade and went straight to middle school, namely Crittenden Middle School.

It was in a poor area. Most kids did not work much there, they were rather fond of bullying other kids, such as the young Steve.

CAREER

STARTING THE COMPANY

In 1976, Steve Jobs and Steve Wozniak started their own company. 

They called it Apple Computer Company. The reason the name is "Apple" Computer company is because Steve was on an apple farm with his commune group, and he thought a apple was pretty basic, and simple. So he told Steve Wozniak, and he agreed with Steve and that is how the company got its name.

So he told Steve Wozniak, and he agreed with Steve and that is how the company got its name.

APPLE INC. Steve Jobs' career with Apple Inc. started when he created it with Steve Wozniak in 1976.

At the time, Steve noticed that all the computers being sold were mainframe ones, (computers which take up basically a whole room and the cost is great).

So he and Steve redid the designs they were working on to build personal computers,(computers much smaller and the price much cheaper then the mainframe computers). The solution to this was Apple II, a computer that came put together, opposed to the Apple I which required you to buy separate pieces.

The Apple II started being sold in 1977 and after a year of being sold, made a huge amount of money,  $2.7 million.

APPLE'S FIRST PRODUCT-APPLE I

APPLE INC. The Apple II started being sold in 1977 and after a year of being sold, made a huge amount of money,  $2.7 million.

Apple Inc. made history in earning money because they made $200 million dollars in a 3 year period.  In 1983, Steve Jobs released Lisa, a computer that required owners to have some experience with computers. 

Lisa did not sell very well, due to the fact that other personal computers from other competitors, were selling at a lower price.

  Apples biggest competitor was International Business Machines.

Steve Jobs resigned in 1985, due to the failure of the Macintosh.  The Macintosh was a  computer that had icons, (today, some icons are photo booth and iMovie), and an arrow on thenscreen, called a mouse.

NeXT Steve said he wanted to leave Apple to work on a more advanced computer, and he would take the best engineers from the Mac team and start a new company called NeXT.  Apples response to this was threatening to sue him.

With that in mind, Steve Jobs just left. Later in 1988, the NeXT computer was introduced at a big event held in San Francisco, and the company wanted the NeXT computer to end up in schools.

But unfortunately, the computer did not sell well because of its black and white screen, and ability not to hook up to other computers.

Since Steve Jobs was such a perfectionist, the release date kept being delayed. The operating system of the computer, was called NeXTSTEP.

Sales were so bad,  that they started selling the computer to businesses.

PIXAR Steve went to Pixar. At the time, Pixar was making hardware and software.

But Steve decided to close the hardware business because it was not making enough money.  Pixar focused on their software that created 3D animation. 

It was called RenderMan.

Pixar soon started making animated commercials.

These commercials were able to keep the business going.

Pixar even signed a contract with Disney but Disney ended up canceling the contract to make the movie that would become Toy Story.  With the canceled contract and a failing company,  Steve Jobs was at the lowest point of his career.

DISAPPOINTMENTS

DISAPPOINTMENTS At first, the Mac did seem to be a huge hit. In the couple of months that followed its introduction, Steve Jobs and the development team posed for countless photos, gave more than two hundred interviews, and ended up on several magazine covers. There was also a significant success on US campuses.

Before the introduction, a team of Apple salespeople led by Dan’l Lewin had convinced twenty-four Ivy League institutions to sign up for the so-called Apple University Consortium program: they would become Apple dealers, buying Macintoshes wholesale and selling them at a discount retail price to students. Throughout 1984, Macintosh became the first cult machine of American college students. But after this encouraging wave of early adopters, Mac sales started to plummet. There were several concerns about Apple’s computer: first, it was painfully slow, as its processing power had difficulty handling the complex Graphical User Interface.

RETURN TO APPLE INC.

RETURN TO APPLE INC.

His title was called "informal adviser to the CEO." In 1997, Apple lost $700 million in sales and the Apple Board of Directors decided to fire Gil Amelio and replace him with Steve Jobs as the CEO.  Steve reoragnized Apple and in 1998 Apple released the iMac.  The iMac was very successful.  After the iMac, Apple released several successful desktop and laptop computers.  In 2001, Apple released what would become its most successful product.  It was the iPod.  iTunes was also released at in 2001 which would revolutionize the music industry.  Apple relased other success products, the iPod Mini, iPod Shuffle, the iPod nano and the iPod Touch. Steve as suprised may people as he strats appearing on stage with amzing products, as of 2009. The most impressive item is the iPad.The ipad would soonly amke PC computers nothing campared to the ipad which is just like a computer, but portable.

LIFE CHANGING EXPERIENCE Steve found out he had a rare form of pancreatic cancer in October, 2003, 

when doctors were just doing a routine scan and found the tumor/canser.

Steve kept his cancer a secret, while he searched for a cure.

When his family and people who worked at Apple, that were close to him, thought they should tell media, Steve's lawyer said they were not allowed to tell. But Steve eventually underwent surgery to remove a tumor.

The surgery to remove the tumor from his pancreas was called pancreaticoduodenectomy.  He sent an e-mail out to the employees of Apple Inc. saying,  "This weekend I underwent a successful surgery to remove a cancerous tumor from my pancreas.  I have a very rare form of pancreatic cancer called an islet cell neuroendocrine tumor, which represents about 1 percent of the total cases of pancreatic cancer diagnosed each year, and can be cured by surgical removal if diagnosed in time (mine was).

iPhone

iPhone Since you are such well-informed readers, you probably already know that Apple’s biggest move outside its computer and music businesses was announced at Macworld in January 2007: it is the iPhone. The iPhone project started in 2003 — although rumors about such a product had circulated even before that, with the much-hyped Apple PDA. The basic idea was to build a digital convergence product, the ultimate digital device that would combine a phone, PDA, and iPod. Actually, Apple had already moved into the phone business with the Motorola ROCKR in late 2005 — a standard chipset that was compatible with iTunes. But the product was lame, and it was just a temporary solution before Apple came up with its own phone. The provider knew that the only way to increase its profits was not by competing on price, but by charging users for their increasing use of data online. Before iPhone, wireless carriers treated handsets manufacturers like slaves. They used to dictate the phone’s features, pricing and marketing, in exchange for the right to use their networks.

THE PERSONAL COMPUTING REVOLUTION

In many ways, the Apple II was both the start and the symbol of the personal computer revolution of the early 1980s. Although there were many competing personal computers on the market — such as the Commodore PET or Radio Shack’s TRS-80 — the Apple II clearly set itself apart very early on, and soon embodied the personal computer in the public consciousness. It was all over the media, and its sales skyrocketed throughout 1978, 1979 and 1980. It was not only about the Apple II’s appealing design, its integrated keyboard, or its ability to plug into any TV to display color graphics or play sounds. Its built-in BASIC interpreter was also critical to its success, as it made the writing of compatible software very easy.

Woz used it himself to write the first program to ever run on the machine, a game called Breakout.

PREPARING FOR THE FUTURE Apple Computer was growing at an incredibly fast rate.

The numbers were mind-blowing: from 2,500 Apple IIs sold in 1977, 8,000 were sold in 1978, and up to 35,000 in 1979.

Remember there was no market for personal computers before! The company earned $47 million in revenues in fiscal year 1979, making Steve Jobs a millionaire on paper (he owned $7 million worth of private stock). The company’s board of directors, including its new members such as Arthur Rock and Don Valentine, began to discuss taking Apple public.

Meanwhile, the engineers in Cupertino started working on Apple’s future. Several projects came into being in those early years. First, in late 1978, there was the Apple III, which was supposed to build on Apple II’s legacy.

ACHIEVEMENTS National Award of Technology and Innovation (1985)

Jefferson Award for Public Service (1987)

Most powerful person in business by Fortune Magazine (2007)

California Hall of Fame (2007)

CEO of the decade by Fortune Magazine (2009)

Ranked no.17 on Forbes : The World Most Powerful People (2011)

At Budapest, on December 21, 2011 Graphisoft company was presenting the world’s first bronze statue of Steve Jobs, calling him one the greatest personalities of the modern age